Decisive Battle 08 Worries And Strategies In Warm Season

With the replacement of weather season and the promotion of market operation, the marketing work of thermal underwear market will start from product development and channel investment, and the product will enter and sell, and the annual thermal underwear market war will soon begin.

From the evolution process of the thermal underwear industry, whether it is the pformation or pformation of the industry, this is not a change for any thermal underwear enterprise, but the demand of the market has become the necessity of this knitwear class. The key is how we can find opportunities and operation modes suitable for our own long-term development profits under such a large market environment. That is, in the 08 years of the market investment is unfavorable, the advance payment is hard to close and the season is coming, how can we pass the "cold winter" through effective market operation tactics and resource allocation strategy?

On the whole, the thermal underwear market in 08 years is going to be more tired and harder than 06 or 07 years. In the beginning of more domestic knitting enterprises, the development of domestic market, the rapid rise of raw materials, the cost of dyeing and weaving, the rise of labor costs, the slump of the market, and the fastidious reason of consumers all come suddenly, causing many companies to change their delivery prices, which the dealers are not very receptive to, and whether the consumers who finally fall on the market can accept the price of this year's products. How can we enhance the added value of thermal underwear through effective strategies?

　　一、 點擊08保暖憂思“關(guān)鍵詞”

In the evolution of the overall thermal underwear market, the author has always thought that "this is a seasonal clothing category that exists and will last for a long time. It only follows the development of the industry and goes towards the integration and segmentation of the four seasons. There is no problem in the market demand. The key is whether the operation mode of the enterprise can match with the development trend of the industry". Therefore, the 08 year's underwear market is concerned about the rational treatment of "weather, price, inventory and trend", and whether it can be effectively resolved in the market operation.

1, worry about key words - warm winter

As a seasonal product, thermal underwear and down jacket have always been regarded as "relying on the sky". Cold and cold natural products sell well, which is like "warm underwear and down garments" in the warm winter of 06 years. But is weather the only "master and Savior"?

In the hot summer and rainy season in the summer of 08, will there be a "cold winter cycle"? I don't think it's necessary to see the importance of warm underwear. Because the difference between regional climate warming and cold is not very big every year, and this temperature difference is not enough to affect your winter without wearing thermal underwear. On the contrary, it is a better sales opportunity for some warm underwear categories. Its decisive role is the differentiated innovation and combination of 08 years' warm underwear products category. How to make it thin, thick and fashionable in line with the sale of the market, which is relative to the weather and regional consumption. Warm winter does not really affect the market operation for 08 years.

2, worry keywords - price increases

In the context of declining prices and reasonable profits, 08 years have seen the rise of raw material and labor costs. Is the price of products rising or not?

The 08 year price increase is the general trend. For the thermal underwear, the price increase is inevitable. No enterprise can give up all profits and let the distributors and consumers to a certain extent not be the main reason to hinder consumers' purchase. But the key is whether we can operate the price system around the channel and the acceptance level of the terminal.

3, worry key words -- disconnection

Keep warm