Home >

Strategic Management, Finding Enterprise Polaris

2008/11/14 10:05:00 26

??? 日本語 Fran?ais English 中文

The whole world will make way for him who goes all the way to his goal.

-- Emerson

Inspiration from IBM's rebirth

In 1993, when Gerstner came to IBM as an outsider, the blue giant slid into the abyss with an exclamation of surprise. In the past, the culture and tradition that brought it success became a huge obstacle to its response to the new economic environment.

At this point, Gerstner promised to save this symbolic American company.

However, by the end of 1994, IBM had accumulated a deficit of 15 billion US dollars, more than the total loss in the previous 3 years, and the market value of IBM also dropped from 105 billion US dollars to 32 billion US dollars.

Almost everyone thinks that IBM needs long-term planning and needs radical changes.

But Gerstner declared to the press: "IBM does not need long-term planning now. What IBM needs most is a series of pragmatic, market-oriented, high-performance strategies."

9 years later, Gerstner succeeded in making IBM readjusted its strategy and corporate culture, and established IBM as a service technology company with emphasis on its implementation.

It is the importance of strategy and implementation that makes the blue giant stand on top of the industry.

Strategy is not a dispensable thing.

Enterprises must establish a clear vision mission, in order to find enterprises to develop the North Star, and guide the healthy and rapid development of enterprises.

Such as Lenovo Group has set the "processing computer, trade and technology growth path", learning "the length of others", and then through independent innovation, the establishment of its own brand and marketing network, bigger and stronger, go on the road of trade technology, and even buy IBM's PC business.

From the perspective of enterprise development, strategy is of great significance.

1., determine the overall goals and resources allocation of the enterprise so that employees can understand the tasks they should complete in the prescribed time, so as to motivate them to take the initiative to find ways to accomplish their tasks efficiently.

2., give priority to the implementation of strategic activities and cultivate the overall concept of employees.

3. rationally allocate resources among departments according to strategic needs, and monitor and evaluate the efficiency of resource utilization based on the realization of strategic objectives.

4., it enables enterprises not only to respond to changes in environment such as competitors, customers and technology, but also to have the ability to actively influence changes in the market environment.

facts on file

With regard to the recognition of enterprise strategy, we can get a lot of inspiration from the widely spread basic law of HUAWEI.

The excerpt of the basic law of the HUAWEI

Growth area

The twelfth entry into the new growth field should be conducive to enhancing the core technology level of the company, giving full play to the comprehensive advantages of the company resources and promoting the overall expansion of the company.

Complying with the general trend of technological development, complying with the general trend of market change and complying with the general trend of social development, we can avoid big risks.

Only when we see the timing and the new ideas and make sure that we can make a distinctive contribution to customers in this field, can we enter a broad new field of the market.

The traction of growth

Thirteenth opportunities, talents, technology and products are the main driving force for company growth.

There is an interaction between the four forces.

Opportunity brings talent, talent traction technology, technology traction products, products traction more and more opportunities.

Increasing the traction strength of these four forces and promoting a virtuous circle between them will speed up the growth of the company.

Growth management

Fourteenth, we should not only pursue the expansion of scale, but rather make ourselves better.

Therefore, senior leaders must be vigilant against the tension, weakness and hidden shortcomings that long-term high speed growth may cause to the company organization, and must manage effectively the growth.

While promoting the rapid development of a large scale enterprise, we must make greater efforts in management to make the company more flexible and effective.

Always keep the momentum and pragmatic development in a coordinated manner.

We must make financial planning for rapid growth, prevent companies from falling into financial difficulties during their growth and setback their growth. The importance of financial strategy to growth is no less important than technology strategy, product strategy and market strategy.

We must plan, develop, reserve and Reform in a timely manner in terms of talent, technology, organization and distribution system, so as to enable the company to achieve sustainable development.