Clothes Leasing Is Hidden In Deep Alley.

Every year from July to December, there are army day, national day, imported Halloween, Christmas and other festivals. At the same time, this is also the peak season for marriage. With the increasing number of companies, enterprises and individuals performing activities, the performance clothing market has also become popular. A company responsible for the rental of performance costumes told reporters that although their company is not in the busy commercial street, the current order has been placed in April next year, and business is booming.

He also revealed the business: wine is not afraid of alley, and it can win in the market if it is well managed.

　 Site selection: "Tibet" in residential areas

In a commercial building of the east railway station, there is a rental shop for performing clothes, which is a shop with an area of 110 square meters. Although hidden in commercial residential areas, there are still many customers coming specially. Mr. Li, the director of the costumes rental company, told reporters that the company's headquarters were located on the other side of the street. There is no shortage of shops for rentals, but Mr. Li believes that because the rental of costumes in the market is all storefront management, we must come up with some unusual places. Choose to open in the residential area, one, there is a secret, if the guests do not fit, will not be seen by passers-by; second, Mr. Lee believes that in the residential area, you can arrange the feeling of becoming a family, all the furniture and carpet inside the room are bought from the shop, and the guests will have a kind of intimacy in the store.

　 Rent: up to 1000 yuan a set.

The rental price of a set of costumes is fifty or sixty yuan, but the price of the Berta rental is 100 yuan to 1000 yuan. For ordinary dances and ethnic costumes, the rent is over 100 yuan a day. The costumes of cartoon characters are rentals at two hundred or three hundred yuan a day. The most expensive set is armour, with rents of up to 1000 yuan. Shopkeepers said that the difference between the one hand, from the processing link, on the one hand from the disinfection and cleaning links. The reason why the armour is rentable is that the armour's template must be several thousand yuan itself, and the program of the mold is very complicated. In addition, clothing is transported to a special laundry every day to clean up consumption, which is also attached to the rent. Shopkeepers believe that the rental shops on the market are mostly middle and low grade, but they are "more sophisticated".

　　 Competition: main entertainment costumes

Mr. Lee, who studied dance, has been in the rental business for performing costumes since the fourth grade of University. He has been in business for 4 years. In the peak season, the monthly turnover can reach more than ten thousand. Later, the mode of operation was also transplanted to the market. It was found that the clothing rental market was different from that of CHO, but it was biased towards the dance costumes, while the entertainment industry, such as cartoon characters, TV dramas, characters and so on, together with the armed rental of dance dance had become a more mature market, they decided to play the main market blank entertainment clothing. So far, there are cartoon characters such as Spiderman, Batman, snow white, Santa Claus, bunny and other cartoon characters in the shop, as well as the spot costumes of characters such as "Wulin biography", "journey to the west", "the four great talents" and so on. In the four months after the settlement, customers include customers and customers around Japan, Europe and other places.

　　 Publicity: strong network support

Because there are no stores, beta's clothing can not be displayed by the storefront to the public customers. This requires strong network support. Mr. Li said that the company invested a lot of money in the promotion of the Internet. According to the Internet habits of different groups, the company has invested in two search engines.

"When a unit asks you to rent a costume, you first think about finding it in the street, or on the Internet?" Mr. Li believes that when people encounter problems, they will first think of the Internet and do well in promoting the Internet. When the reporter went to the store, he met a lady who had come to rent clothes and props. Ms. Wang said that the company organized a song and dance performance at the end of the year. She was a leading dancer and planner. She was the one who searched the Internet from the clothing rental company. Prior to that, she also went to the leased clothing rental street to see, but feel that they are not professional enough.

　　 Experience: professional and customer oriented

Among Mr. Li's customers, there are many big customers such as McDonalds and big clients, because he once participated in the planning and execution of the same song program of CCTV. Using these social resources, Li Xiansheng also planned and arranged some parties for his customers. Mr. Li said that the biggest experience of four years of business experience is to perform costumes and other services to the most professional. There was a Japanese customer who asked for a set of tuxedo. In the process of dancing, the sleeves could not be wrinkled and demanding. But Mr. Li still took the bill, tried to help the customers find the cloth, and finally got the recognition from the customers.