Look At The True Meaning Of Marketing From "Wang Yongqing Sells Rice"

In the May 12, 2008 Wenchuan earthquake, Wang Yongqing, the founder of Formosa Plastics Group, which donated 100 million yuan to the disaster area in Taiwan, has attracted much attention and praise. It is the same as its legendary business experience. In fact, Wang Yongqing is not only a social responsibility entrepreneur and philanthropist, but also an excellent marketing expert when he started his business in the early years.

The three brothers Wang Yongqing, who was born in Anxi, Fujian, sold rice in Taiwan's Chiayi rice shop in early years. Unlike other rice shops, Wang Yongqing made some seemingly stupid or even incredible actions.

First, other rice shops are sold by rice, gravel and pebbles (of course not intentional), but Wang Yongqing picked up all these sundries before selling rice.

Second, other rice shops are waiting for "coins", while Wang Yongqing was able to do street shopping at the time, and equipped pportation tools to deliver door-to-door convenience to customers.

Third, when sending rice to the door, it always did some careful statistics. For example, there are several people in this family, how much rice they use every day, how much time they need to send and how much they send each time.

Fourth, when sending rice, Wang Yongqing also carefully cleaned the rice jar for the customers, recorded the capacity of the rice jar, put the new rice on the bottom, and put the old rice on it.

Fifth, Wang Yongqing also understood the days when the customers paid their wages and recorded them in the one or two days of their wages.

Above all, let Wang Yongqing sell a maximum of more than 100 tons of rice a day, and thus get a good reputation, becoming the object that everyone is trying to emulate. Wang Yongqing suddenly became a celebrity in the local rice industry.

Wang Yongqing, who was a pioneer in marketing when he started his business, is worthy of reference from today's enterprises and his marketing staff.

The reason why Wang Yongqing was a marketing expert was because he knew many ways of marketing.

First of all, Wang Yongqing was not rich at that time, and was not rich enough in the "product stage". Instead of "robbing the fire" and selling stones and gravel together, he sold the rice simply. Therefore, although it was not deep enough, it could still be a successor.

What is marketing?

The author believes that the so-called marketing is the process of selling the right products to the right customers at the right time and at the right place, and guiding and excavating customer needs and meeting customer needs.

Wang Yongqing's practice is equivalent to choosing the right product to sell to customers at the right time.

Therefore, to be a man in advance, we must do great things and be good men first.

Secondly, he knows how to launch marketing and take the initiative to attack. In other rice shops or "traders", he can become a "traveling salesman", and implement "logistics and distribution", improve efficiency and facilitate customers. It is said to kill two birds with one stone. This is actually through the right place, but his location not only includes his store, but also the mobile distribution -- similar to selling along the street, through the right way -- door-to-door, to achieve his purpose of grabbing customers.

Once again, Wang Yongqing set up a "database marketing" to register the customers' population and the daily demand of rice volume, and summed up how many times to send and how much to send each time, so as to find out the marketing rules.

At the same time, Mr. Wang Lao also carefully scrubbed the rice jar for customers, providing value-added services to customers and establishing a kind of service with customers.

The internal communication and connection, by putting the new rice on the bottom, put the "first in first out" inventory principle on top of the meter, empathy, for the sake of customers, by recording the capacity, laying a good foundation for future customer demand guidance, mining customer needs, and "consulting sales".

Finally, Wang Yongqing is still a "top Hunter" who knows how to reduce or avoid "bad debts" - understand the days of customers' wages, and make timely requests for money in one or two days' wages.

Therefore, through the way of marketing, Wang Yongqing integrated emotional marketing, relationship marketing and word of mouth marketing into one. Through real concern for customers and customers, he finally won the customers and won the market.