Sports Brand, Olympic Games, Rush To The Summit, Shoe Enterprises Focus On Post Olympic Marketing

"Xia, raise the strength of China."

Quanzhou sports brand Hongxing Erke congratulated Chen Xiexia on winning the first Olympic gold medal on his official website.

The Olympic Games are on the brink of fierce battle, though not the official sponsor of the Olympic Games, but like Hongxing Erke, the brand of Minnan sports, represented by Quanzhou and Xiamen, is also playing a hot Olympic marketing battle.

Fight for "first gold"

In April 2007, Hongxing Erke signed a formal contract with the women's weightlifting team.

Hongxing Erke's brand management department staff do not deny that they are only 48 kilograms of Chinese women's sponsors, not the sponsors of the whole weightlifting team.

The company is going to "bet" the first gold medal.

If the champion wins, the company's brand awareness will also rise, the staff said.

The first gold competition is not easy, and Lining is also competing with it.

Lining sponsored the Chinese shooting team. Once Tully won the first gold medal in the shooting event, Hongxing Erke's "bet" disappeared.

Wu Rongzhao, vice president of Hongxing Erke group, told the media that Chen Xiexia will be the key packaging object of the company. After the Olympic Games, the audience will be able to see her new endorsement.

Hongxing Erke's people said that the brand management department is working on this matter, and when advertising is coming is unknown.

Sponsoring foreign Olympic teams

The Olympic Games are the most expensive sponsorship projects in the world. The "entry fee" has risen to RMB 440 million yuan. After becoming a sponsor, the company will also spend a lot of money on marketing.

For most of the sports brands in Southern Fujian, it is unrealistic for giants like Adidas to compete for sponsors. Most of them have chosen a curvilinear Olympic strategy.

Like Anta is the exclusive supplier of Lithuania Olympic sports equipment, PEAK is the partner of the Iraqi National Olympic Committee; XTEP has sponsored Belarus's winning equipment for the Beijing Olympic Games.

Hongxing Erke sponsors the North Korean delegation that is adjacent to China.

Before the opening of the Olympic Games, Anta also gave Olympic basketball boots to Argentina's Olympic basketball player Scola. Yao Ming's rocket teammates will choose Anta brand basketball shoes for the Olympic Games.

As of 8 o'clock last night, the DPRK delegation received 1 gold, 2 silver, 4 copper and 7 medals.

On the official website of Hongxing Erke, the North Korean delegation's battlefield bulletin was updated in real time.

The first victory of the Korean women's football team and the Korean delegation won the gold medal, and Hongxing Erke congratulated him on the first occasion.

According to a survey published by the media research company of CCTV, in the "Olympic performance index", the best performing 12 enterprises were 5 non Olympic sponsors, 4 of them from Quanzhou.

In addition, Anta, PEAK, 3610 and other brands began to advert the 2008 Olympic theme advertisements on CCTV in 2007.

Different from the perspective of other brands, another 3610 of Minnan sports brand chose to sponsor the diving Olympic Games in China.

Value Olympic business opportunities

Through the east wind of Beijing Olympic Games, Xiamen's sports brand Wan Jie Long invested huge sums of money to build the first online sporting goods trading website in China.

As long as the website users click the mouse, they can enjoy sporting goods delivery service.

Vangelo President Xu Mujie said that with the advent of the post Olympic era, the sports apparel industry should not only compete in design, store, brand, but also compete in information and competition management. E-commerce will become the only way for future development.

The news from Hongxing Erke said that after the Olympic Games, the core operation departments of Hongxing Erke's sales management center, foreign trade center and brand management department will all move to Xiamen.

Insiders say that after moving to Xiamen, Hongxing Erke, who has already entered the first line sports brand in China, will be more like a duck to water in brand promotion.