Problems And Solutions Of Apparel Retail Terminal

Sales is the highlight of store operation. There are 4 main points to be noticed and improved.

First, commodity knowledge.

Customers want to buy clothes that suit their taste, skin color and body shape, but in fact, most customers are not clear about what kind of clothing they are suitable for.

The promotional function of the shopping guide is not to persuade customers to buy passively, but to serve as a professional clothing designer, so that customers can buy them voluntarily.

Clothing fabric, production technology, price and suitable crowd are the commodity professional knowledge that the guide buyer should master.

The two is sales terminology.

Through sales terms, the guide should convey 3 messages to the customer: the respect and importance of the guide to the customers; the product is the best choice for the customer; whether customers buy it or not, customers are welcome to see more.

What we often encounter is that a deal that may be sold is blown away by the inappropriate words of the guide.

The three is customer analysis.

The clothing of a store, though its overall style and price is similar, will always be different. The price is expensive and cheap, and its style is steady and bold. If the guide member has a basic analysis of the customers who enter the shop, even if it is formed through the appearance, the most intuitive and simple feeling will be better than that.

The image of a brand is not only a simple commodity image, but also many other factors, including the image of service personnel.

The four is cash register.

In the standard process of cash register, besides the most basic singing, singing and singing, it must also include at least 3 elements: let the customer check the quality of the goods again, conduct the two sales promotion, and inform the customers of the clothes washing and maintenance methods.

Why do we do this?

Let customers check the quality of goods again. First, stores are well documented to reduce the rate of return of stores, and the two is to find problems in time and deal with them in a timely manner, so that customers can hardly run around. This will make customers have the possibility of buying again. The importance of the two promotion is not necessary to elaborate. But what I want to emphasize is that most of the cashiers are simply asking, "do you want to buy anything else in the two sale"?

Such a two sale is not very meaningful.

A good two sales promotion is based on the extended sales promotion of customers, such as buying a jacket, recommending a matching lower garment, or telling customers what kind of promotional activities they have on a certain day.

Such two promotions are possible.

It is also a matter of improving brand image to inform customers about the washing and maintenance methods of clothes.

The real high-end brand is not only because of its good products, but also because of its good reputation.

And to inform the washing and maintenance method is to let customers not only buy comfort but also feel relieved.

Now let's talk about solutions to these common problems.

The author has written an article about building a service headquarters, which mainly explains the operation support of the headquarters of the retail enterprises, so this article mainly discusses the solutions to the common problems at the terminal level.

Headquarters support is Chinese traditional medicine, terminal solution is western medicine, combination of Chinese and Western medicine, temporary cure and cure, good curative effect.

To solve the problem, the key point is the manager.

So what should the store manager do to solve the above problems?

First, improve the importance of employees.

Many common problems are not that the salesperson will not do it, but that the salesperson does not want to do it or is unwilling to do it.

What the store manager wants to do is to emphasize what things should be done to employees at all times. Two, emphasize the importance of doing so. Three, what is the advantage of doing so?

Therefore, it is necessary to have a perfect incentive system for stores.

Two, strengthen staff training.

The first step is to make employees want to do what they want to do. This is to improve the ability of their employees and make them do it.

Three, busy hour idle time difference treatment.

If you want to do it, you will do it and have time and energy to do it.

This requires the store manager to have a clear focus in a certain period of time.

When busy, the center of gravity is biased towards sales; when idle, the center of gravity is biased towards management.

Let the salesperson get a reasonable coordination of their time and energy, improve their operation level in leisure time, and be able to cope with it when busy.

Four, improve the supervision system of the store.

We can set up shop assistants to act as supervisors in turn, not only letting them see what problems they have in daily operation, but also letting them jump out of the original thinking restrictions, empathy, and seriously consider why these problems arise. What should we do when we encounter such problems?

This improvement is far more effective than the traditional way of meeting and meeting.

Five, set an example, imperceptibly.

A good speech can not match the personal demonstration. Only the manager plays an exemplary role by setting a good example.

(Wen Yuan)