The Main Way Of Shoe Enterprises Pformation Is To Improve The Technology Content.

In the footwear industry, electronics industry, toy industry and other fields, Dongguan manufacturing has become the best code for global manufacturing quality.

In 2002, Huajian shoes Group invested 500 million yuan to invest in the construction of Ganzhou Huajian international shoe city in Ganzhou, Jiangxi, and took the lead in the industry gradient pfer.

This design is undoubtedly successful.

Investment in Jiangxi has advantages in hardware cost and labor cost, and its headquarters is located in Dongguan, near Hongkong. The whole industry information and international information are quite fast and are intangible resources.

    充分利用好國內(nèi)資源

At present, there are new changes in China's export policy. The new export policy has created pressure on the manufacturing industry and the rising labor cost of international money.

Regarding this, Zhang Huarong, chairman of Huajian shoes industry Co., Ltd., said: "under all kinds of pressure, we are facing a positive and favorable attitude, and remain competitive in the manufacturing industry and the whole industry.

Of course, the state needs to introduce some policies that are conducive to the export industry, and our enterprises must face the reality and accept it.

Although there are many unfavorable factors in the international market, there are not many countries that can compete with China.

Although our labor costs have increased, we are still competitive in the international market.

In the next 5-10 years, China's competitiveness in the international market will not increase but increase. "

Zhang Huarong said.

Zhang Huarong also said: "look at the industry from a global perspective, look at the industry based on the industry, improve the inside of the enterprise, make full use of the national good policies, and give full play to the industrial resources."

With the upgrading of Guangdong's industry and the government's attention, enterprises should not only do well in manufacturing, but also do well in engineering, technology and production, and it will take 5 years to manage international trade, establish their own brands and enter the international market.

The Chinese market also needs foreign brands to enter the market, so as to promote the brand upgrading of the existing market, and the diversified market is a healthy market.

To consolidate Dongguan's industrial status in the world, we must make full use of domestic resources, and many enterprises will go to Vietnam and Kampuchea.

"China has many multinational economic components under the market rules.

This provides many opportunities for Dongguan and Guangdong's industrial upgrading. "

Zhang Huarong said, "the focus of many industrial information, R & D and procurement is in Dongguan, and it also provides direction for the maintenance and development of the whole industry."

In the public view that the manufacturing industry, especially the shoemaking enterprises, has no great potential for development, Zhang Huarong is very optimistic. "Traditional products still have great prospects. They only need to know how to apply scientific brains, modern technology information and professional skills to related industries, not only to make electronics, but to use Scientific Outlook on Development in every industry, every industry and every field in the society."

It is my understanding of Scientific Outlook on Development's thinking that we should face every work, every enterprise and every industry with our scientific mind and optimized thinking.

    制鞋行業(yè)同樣講究科技含量

According to the data, the average price of shoe enterprises is up to 20%.

Nevertheless, Zhang Huarong is confident that in 09 years, the profitability of Huajian can reach 8%.

"This is my goal. It should not be a problem.

Shoemaking industry is an indispensable sunrise industry forever.

Every enterprise should have technology content. "

Some people think that the technology content of shoemaking industry is relatively low, and Zhang Huarong disagrees.

"Huajian's technological content can be reflected in several aspects: first, technological engineering optimization; second, comprehensive research and development; third, people-oriented management improvement, the establishment of Industrial Research Institute, new materials research.

We work with Tsinghua University to improve industrial engineering.

We will provide customers with the most suitable shoes and provide personalized services. We plan to complete and build the whole software system engineering in two years, and cooperate with a Swedish science and Technology Institute to study environmental issues and mass production of personalized collaborative production.

Zhang Huarong said, now everyone's understanding of traditional industries has changed, especially after this year's world footwear forum was held, it is not a question of how to optimize the industries that have been formed, go and stay. Upgrading and development is the solution to the problem of market competition.

He constantly improves the technological content of the industry and integrates existing resources. "This enterprise is a centennial enterprise and must be run continuously."

Dongguan is the highest and most concentrated area in the world shoe industry, so it needs a platform for industrial integration and upgrading.

The establishment of the world shoe industry (Asia) headquarters base is also a very practical and important project for the upgrading of the industry.

The project can provide a simple, direct and efficient exchange platform for 200 international trading companies, 300 new international materials companies, 2000 domestic shoe factories and materials manufacturers.

At the same time, it plays an important role in upgrading the local industrial chain. "

Zhang Huarong said.

"Asia headquarter base is an industry project. Huajian is a manufacturing enterprise.

We must truly grasp the manufacturing industry, make the foundation for trade, and serve as an information platform for the upgrading of industries and industries. This information platform includes new materials, new technologies, new processes, and new standards. It is a base for integration of display, trade and purchase.

Zhang Huarong said.

Adhere to the "two legged" walk out of domestic sales

The increase in costs, the depreciation of the US dollar and the appreciation of the renminbi have brought great pressure to the enterprises. China's market policies and foreign policies are quite different.

Zhang Huarong said, "it is not feasible for us to increase the unit price according to the actual cost increase, so we must gradually increase the unit price, because the only choice for the final customers is China, and China is the only choice for the world."

"Huajian is the only choice in many customer industries. Customers can not accept the adjustment of cost and policy, and give customers a pitional period, but our cost is raised at one time."

Zhang Huarong went on to say, "in the past 3 years, there is no profit for enterprises, but to have confidence, this" struggle period "is inevitable.

Because of this, Huajian has made a thorough analysis of the international and domestic situation.

"Made in China in many industries is the only irreplaceable in the world. We have to find pricing power. Without pricing power, we must find the right to share profits together, and we must constantly optimize the service."

Zhang Huarong said, "although the pricing power is not here, we have the right to service and the responsibility to create profits.

Only the market has the right to price, to make brands, to do market needs, and to co-operate with qualified manufacturers. Today's market economy is a community of interests, which is an objective fact. "

"Huajian has a good background in domestic R & D and manufacturing. We use export process quality to serve domestic brands. Maybe we will join, acquire and merge common interests in 3-5 years.

This strategy will be adopted for both domestic and export markets.

The focus of the current work is to serve the existing brand well, and there will be some moves when the time is ripe.

Huajian persisted in the "two legged" walk inside and outside the country. The development strategy for the next 5-10 years is that the US market will account for 2/5, the European market will account for 1/5, and the domestic market will take up 2/5.

Zhang Huarong said.