Small And Medium Enterprises To Protect The Cold Path - E-Commerce

Xinhua News Agency reporter Wang Peng photo

Hu Daojun, general manager of Guangzhou three provinces luggage and leather products Co., Ltd., registered in the Taobao fair on the opening day of the Canton Fair in October 15th.

"Foreign orders received at present are three or four less than in previous years.

I heard others say that the market of domestic Internet is very large. The volume of pactions of single Taobao in September is over 10 billion yuan, so I am ready to open the domestic market with the help of network platform.

In the past, they dominated the processing trade with "three to one supplement" and were at the low end of the industrial chain. Now, with the weakening of exports, they are paying more and more attention to the domestic demand market.

Rely on domestic demand to promote enterprise development

According to statistics, in the first half of this year, 6.7 or more SMEs above Designated Size failed.

According to expert analysis, China's economy must rely on increasing domestic demand for sustained development. Only in this way can we shake off the possible impact of international economic shocks.

Although the state has introduced various measures to help SMEs rescue, the survival of enterprises depends on self-help.

As a result, many foreign trade dependent enterprises have changed their strategies and become pioneers of the domestic demand market.

However, export to domestic sales can not be achieved overnight. Laying a national scale or a province wide sales channel will take a long time.

"Shrinking exports are approaching every day. What they need is not vision, but tomorrow's order."

Lu Zhaoxi, President of Taobao network, told reporters that "online shopping can solve these problems well."

Hu Daojun talked about the difficulty of doing domestic sales and shook his head.

In the interview, reporters found that many small and micro enterprises reflected that the channels and brands were the two major obstacles to foreign trade enterprises turning to domestic sales.

In the electronic commerce world, as long as the enterprise is on the line, there is a sales channel, and this channel is fair to all enterprises, regardless of region and scale.

On the Internet, enterprises will find that the way to build a brand is not a high - invested TV advertisement, but not a channel for supermarkets and franchised stores, but a forum and a word of mouth.

In addition, according to Zhang Yu, general manager of Taobao consumer division, e-commerce reduces the circulation of products and creates more business profits. The all-weather trading allows consumers to buy anywhere and anytime conveniently and quickly, and the cost of network operation is far lower than traditional channels.

How much and how much purchasing power the online shopping market has become the most important issue for small and medium enterprises to enter the online retail market.

At present, China has 120 million of online shoppers.

According to the positive consultation report, the average monthly income of the employed population on the online shopping platform has reached 2080 yuan.

With such a large online shopping "plate", small and medium-sized enterprises can do something great.

In fact, this is just an inducement. The real difficulty is that Chinese enterprises' foreign trade pulling mode and the "three to one subsidy" mode have been difficult to adapt to the new environment.

Many experts believe that export to domestic sales can only be an expedient measure for small and medium-sized enterprises to survive.

Moreover, the upgrading of economic development needs support system.

Although small and medium-sized enterprises have to rely on themselves for pformation, big problems can not be solved, such as financing, education, market environment and so on.

The government should increase investment in investment and financing system construction, labor training, encouraging innovation environment, and protecting intellectual property rights, so as to provide a good environment for these types of enterprises pformation.

The number of exhibitions increased significantly, 9994, an increase of 3603 over the previous period, an increase of 56.38%.

Judging from the data, this Canton Fair conveys a clear signal that it is imperative for China's SMEs to create their own brands, increase their added value, and achieve pformation and upgrading.

Gao Hucheng, Vice Minister of Commerce, said that the Guangzhou Fair had further optimized the structure of participating enterprises, expanded the scale of brand booths, supported the participation of innovative products, promoted the production and export of original and high value-added products with independent intellectual property rights, and promoted the pformation of growth mode of foreign trade.