International Famous Sports Brands Lead Off Because Of Financial Problems
Yesterday, reporters learned from the domestic sports product channel, and China's leading sports company (USGSports), one of the three giants of the Chinese sports clothing and sports shoes marketing channel, was officially announced to be disbanded last week due to the lack of funds in subsequent operations. The company is also known as the "one of the big tycoons" of China's sports apparel and sports shoes sales channel. "USGSports"
A person who has a business relationship with a leader told reporters that according to his understanding, the leader has indeed announced the dissolution, and the 4 companies that jointly formed the company will also operate normally. "But the leader decided not to invest or not to invest."
領跑的牽頭人究竟是誰？據一位不愿具名的國內運動品牌相關負責人透露，領跑公司與國際運動產品巨頭耐克、阿迪達斯頗有淵源，“牽頭人”正是這兩家巨頭。
From hegemony to general trend
"Leading the company is just disbanded, and a few entities are still there, saying that the collapse is slightly exaggerated." Public information shows that in August 2007, to fight against the obvious scale effect of BELLE and Bao Yuan, two domestic sports product channel giants, 4 domestic sporting goods companies - Shenzhen dragon Hao, Sichuan Jin Lang, Zhejiang Shari and Shenyang Peng Da jointly formed China's leading sports stock company. Although the strength of the lead is not as strong as that of BELLE listed in Hongkong in 2007, and backed by Nike and Adidas OEM Taiwan Baocheng, it is regarded as the third force after the two channels.
"In fact, there was a lead in 2006, and now it's a hasty ending, but in two years, it's a bit surprising." The above well-known sports brand related responsible person told reporters. According to their understanding, the formation of the leading runner is not only the 4 organizing parties, but also the "lead". The introduction of investment and other actions are actually operated by the lead party. "Now leading the breakup, investment is not in place is the key."
The financial turmoil is cruel to anyone. It is crucial to analyze the main cause of the disbanded movement and the capital flow needed for the high-speed operation of the sports product channel industry. "If the capital flow is not in place, it will not be possible to maintain such a huge system to continue to operate. If you know the decision makers behind the race, then it will not be strange for its current actions." This personage discloses to the reporter.
領跑擁有者為阿迪前全球CEO
So who is the leader behind the race? It is understood that the leading English name is USGSports, also known as "joint sports". The establishment of USG itself is related to Adidas and Nike, the leading business partners. Top executives of the two companies are also former Chinese executives.
According to a reporter's information, in addition to the 4 domestic sports products sales enterprises, USG was founded by a company called UnitedinSports. The owner of the company, Robert Luis Dreyfuss (RobertLouis-Dreyfus), served as Adidas global CEO during the period from 1993 to 2001, and has an investment company named after her name. USG chairman Sandrine Zeby, from 1990 to 2004, has been president of Adidas Greater China; CEO Dan Lu has worked for Nike for 17 years, including 10 years as Nike general manager of China.
"It has always been said that Adidas and Nike are examples of implementing the strategy of light assets in the world, but if they have a real relationship with the leader, they still want to occupy one side of the dumbbell. Liang Jie, a senior analyst at China garment consulting industry, told reporters that light assets are not unassailable. There is no fixed investment in Venlo, so it is difficult to really control the industrial chain.
"However, in the face of the financial tsunami, the strategy of light assets is no doubt a safe haven." Liang Venlo believes that in the current economic environment, it is understandable that the international giants retreat and choose a more conservative way of investment.
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