Should Fur Go The Civilian Line This Winter?
Fur has always been considered a symbol of luxury and dignity, but this year the situation has changed.
市場(chǎng)——
Yesterday, in a window of a travel agency in the city square, the reporter saw a poster saying "free ride, shopping and sightseeing". Although posters are posted on travel agencies, the main purpose is to attract people to buy fur.
The fur producers were very active, but the dealers did not show any weakness. In the electronic screen advertisements behind the taxis, there were a number of preferential information on leather, how much and how much they were discounted.
Looking at other circulation markets, they are also not willing to be outdone. Taking supermarkets as an example, people's impression is that the clothes put out by supermarkets are usually sports and casual wear, most of which are priced at public prices. This year, the North Station Carrefour supermarket has introduced the fur brand series of Beijing brand. The various styles of fox collar rabbit hair account for half a booth, the price is about 1780 yuan and 1550 yuan.
利潤(rùn)——
多方轉(zhuǎn)手加價(jià)
What exactly is the reason why Tong Er Bao's producers think of the way of tourism to attract consumers to buy at the first level? The reporter consulted a producer of the surname Wang and a clothing wholesaler in Beijing, probably knowing how much this was related to profits.
On the manufacturer's side, fur is divided into three grades: high, medium and low. Among them, low-grade goods are most popular with merchants, because this part of products satisfies both consumer psychology and economic conditions. But this part of the product is the highest profit, they wholesale wholesale, probably 2.5 to 70 percent off, some dealers can turn profits into 75% or more, and these can only be seen for producers.
From Ms. Wang, a wholesaler in Beijing, the reporter learned that after a sale of 700 yuan of fur was sold by them, the market price could reach about 1200 yuan, and the price would go up after entering the shopping mall.
轉(zhuǎn)移——
世界厭惡皮草
From the words of producers and wholesalers, reporters also learned one thing, that fur products are gradually pferring to low-end products and high-end services to some extent. The source of the problem is the protection of animals, which has been going on for decades, but the battle between fur fashion and animal protectionists has been particularly fierce last year and this year, especially among stars.
In the fashion circle, the two main camps have built trenches. But the third way is to promote imitation fur fashion. Therefore, at present, the fur market is gradually changing from the original high-end fabrics to the advanced processing. Many manufacturers begin to attach importance to finishing processing, and make up the material difference from the styles, coloring and manipulations.
But now the market of artificial fur is not very good. Some artificial wool is mainly applied to the brim of feather clothing, the skirts of casual clothes and so on. It seems that people's ideas and manufacturing processes need to change at the same time.
Editor: vivi
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