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Xiangshan'S "Knitted City" Is Against The Trend.

2008/12/3 0:00:00 30

The machines in Ningbo Yi Sheng Knitting Co., Ltd., located in Xiangshan, roared, and the staff were busy.

In the first half of the year, sales increased by 15% over the same period last year, and orders for 100 different styles of products were produced every month.

In this way, there are still many knitting enterprises that are still in full swing in the face of the global financial crisis. There are still many in Xiangshan.

From January to September this year, domestic export knitting enterprises were beset with difficulties. The export volume of Xiangshan knitwear of "China's knitted knitted city" was as high as 5 billion 830 million yuan, up by 6.5% over the same period last year. The secret of their success lies in the "repair operation" for the industrial chain.

The price of cotton is fluctuating and perplexing domestic knitting enterprises. "That's because the original industry chain is too short, so the first thing to repair is the source."

Fu Jinguo, general manager of Zhejiang Giant Eagle Group believes that only by controlling the upper end of the industrial chain can we start to reduce costs, ensure quality and enhance product competitiveness from raw materials.

To this end, Zhejiang Giant Eagle Group actively built the "reservoir" for water intake, a boldly acquisition of a cotton industry in Xinjiang, more than 10 thousand acres of cotton production base, this year, smooth through one and another raw material price fluctuation period.

Xiangshan knitting enterprises have long been dominated by low-grade products such as ordinary T-shirts, and are at the bottom of the product "Pyramid", unable to withstand market fluctuations.

Faced with the dilemma, a number of knitted leading enterprises in Jue Xi began to repair the middle end of the industrial chain, and "dig deep" the added value of products and readjust the industrial structure.

The newly developed print and embroidered leisure fashions are sold at forty or fifty yuan, 3 times higher than the original single knitted underwear, and the monthly sales volume in Russia alone is about 3000000 yuan.

Many knitting enterprises in Xiangshan have also increased investment in scientific research to create their own design team.

A knitted garment with a retail price of 100 yuan is designed by Xiangshan enterprises and its profit is doubled than originally designed by foreign customers.

In the first 5 months of this year, the export volume of ordinary T-shirts of Xiangshan knitting enterprises decreased by 1 million compared with the same period last year. However, the proportion of high-end garments with a unit price of more than 5 dollars is over 30%.

Capital and technology intensive fabric production has always been the "soft rib" of Xiangshan's knitting industry.

The profits of fancy fabrics are high. The giant eagle group gradually adjusts its industrial structure, investing 200 million yuan to build an annual production line of 20 thousand tons of high-grade fabrics, and closing 2 garment factories. Today, fabric sales account for 35% of the total sales of the company, and it is estimated to reach 50% by the end of the year.

Ningbo Yongnan Knitting Co., Ltd. has also developed a series of high-end fabrics, such as wood pulp and soybean fiber, in conjunction with the knitted fabric manufacturers in Fujian and Guangdong.

These enterprises are not only in danger of the clothing market crisis, but also have more sales profits than the same period last year.

If you sell it, you can make a profit.

In the case of poor export situation, Xiangshan knitting enterprises develop downstream sales channels.

Fu Yong, giant eagle and other enterprises jointly invested 1 billion 200 million yuan in Henan textile and clothing city project.

In inland areas, they will sell their clothes to the new countryside market by driving the "big caravans" to the countryside.

Editor: vivi