Facing The Crisis, Qilu Hongye Steadily Advances With Internal Strength.

"In the past 8 years, there has been no dividend, and a lot of money has been spent on technological innovation, pformation and equipment."

Li Handian, chairman of Qilu Hongye Textile Group Co., Ltd., told reporters, "anytime, innovation is the magic weapon for enterprises to survive."

According to relevant information, China's textile industry is a relatively high export-oriented industry. Foreign exchange earning accounts for 15% of the total foreign exchange earnings earned by the country. The trade surplus accounts for 60% of the national trade surplus, and the volume of international trade accounts for 30% of the global textile trade volume.

"In 2007, the company's export volume was around us $15 million, with a profit of about 10000000 yuan.

By the end of last year, the export volume was more than $10 million, and the final figure was only about 1300000 yuan.

Compared with other enterprises in the same industry, it is good not to lose money. "

Since last year, Li Handian has had a premonition of the risk of international trade. At the same time, because of the increasingly serious pressure on foreign orders, the competition in the international market is becoming more and more intense.

Seeing that the international market is shrinking, Li Handian decided to adjust the marketing focus to domestic sales in a timely manner, aiming at domestic, especially the high-end customers in the province, as well as the joint ventures with higher product quality required by foreign capital enterprises, and take the initiative to do well in the sales promotion work.

"The quality of our products is quickly recognized by our customers.

After adjusting the strategy, domestic orders poured in and products were selling well.

Li Handian said, "after the Spring Festival, I heard that many of my colleagues were unable to work because they had no work to do, but we did not even open the doors. We are running all machines at full capacity, and the order has been discharged until the end of March."

To this question, Li Handian said with a smile, "the crisis is not coming in two days. The competitiveness of enterprises is not that the increase is raised. When others earn money and are busy sharing dividends, we use money to innovate and make technological changes.

If I wait till now, I am afraid I will be hungry. "

"Let's not talk about bonus. We can't even build an office building."

Although his office is still in the shabby little bungalow, he can buy equipment, but Li Handian is quite generous.

For this alone, the company spent more than about 20000000 yuan.

But Li Handian thought that if the equipment was good, the quality of the product could go up and the added value would be high.

"From 2005 to now, we have invested nearly 90 million yuan in technology upgrading and industrial upgrading.

With the crisis coming, the effect of these investments is even more obvious.

For example, the "irregular bamboo yarn" project we are implementing is no more than two or three competitors in the whole country.

No, it has just received an order of 2500 tons from an enterprise in Fujian, and the net profit after tax can reach more than 10%.

At present, this soft yarn has been produced in Japan, and will soon be on the market.

Li Handian revealed that the pricing power of the product is much higher than that of ordinary products in China, and Hongye has signed a 10 year contract with Japan.

As a large power consumer, the average power consumption of Hongye textile is about 4000 degrees per ton of yarn. In a year, about 90000000 kilowatt hours of electricity will be used.

"Originally a Taiwan enterprise quoted price 16 million, carries on the energy conservation pformation to the company internal hydroelectric system.

As a result, we did it for ourselves, and only spent about 8000000 of it.

Li Handian said that only one electricity bill can save electricity by about 14000000 degrees in one year and save about 8000000 yuan.

With the promulgation and implementation of the national textile industry revitalization plan rules, the textile industry will get a breathing space and the market will gradually recover.

"But for the time being, the most important thing for an enterprise is to survive first, and it is unrealistic to achieve much profit."

Li Handian said that in the special period of the financial crisis, we should do everything possible to ensure the normal operation of the company. The company has orders and has work done to ensure that employees are not laid off or unemployed.

When the enterprise can run, the workers will have food to eat.

This is the most basic and urgent.

Li Handian said that although the company's profits fell somewhat before the crisis, the company not only reduced wages to workers, but also increased wages by 100 yuan per person last year.

"For textile enterprises, it is very important to have skilled workers, especially skilled skilled workers.

At this time, the more cohesive force the enterprise needs, the more we need to have the confidence to tide over difficulties. "

Li Handian said.