Ningbo Clothing Advanced Marketing Mode Successfully Conquered International Market

Yin Heming, manager of Ai Mei import and Export Co., Ltd. said at the China Fair.

Not long ago, Martha, a British businessman, ordered more than 50 thousand pieces of this coat to the "Ai Yi Mei", with a total value of more than 150 million dollars.

After the outbreak of the global financial crisis, import demand in traditional markets such as Europe, America and Japan declined, especially for the purchase of high-end clothing.

At the nineteenth China Fair, reporters found that Ningbo garment enterprises were looking for changes in the international market demand, rapidly adjusting product and market structure, actively innovating marketing mode, and trying to catch up with the new business opportunities in the financial crisis.

Since the second half of last year, "Ai Mei" has voluntarily lowered its noble value by changing the composition of the coat.

"We export European cashmere coats. The fabric of cashmere in the past is between 60% and 90%, and the price is relatively high.

Yin Heming told reporters that coats and suits are luxury items in clothing. There is no rigid demand for consumers. Therefore, enterprises should take the initiative to adapt to market changes.

The leading knitted enterprises such as giant eagle and Yongnan have reduced the export of low-grade knitwear, turning to high-end products with competitive advantages such as women's wear, casual wear, sportswear, and so on.

In the past, 90% of AI's products relied on exports. Now the proportion of foreign trade exports to the entire company has shrunk to 50%.

According to a survey conducted by the Ningbo Municipal Foreign Trade and Economic Cooperation Bureau, about half of the garment enterprises are ready to open up the domestic market this year.

Ningbo Yi Sheng Garment Co., Ltd. set up sales department and product research and design department in Japan, so as to firmly grasp the pulse of the international market.

"Yi Sheng clothing" uses Japanese design talents to quickly design all kinds of teenage fashions that will be popular in the near future.

Now, 6 of the ten famous Japanese business partners have maintained long-term cooperation with Yi Sheng clothing.

In November last year, the group of fig and Italy SDS group cooperated with apparel buying and buying, making it the general agent of its own brand "FIOCCO" senior women's clothing in the 27 EU countries.

It is estimated that the export growth of the group will be 10% to 15% this year, and the profit will increase by 20% over the same period.

In addition, Hengda, giant eagle, Fu Hong and other knitting leading enterprises, respectively, in the United States, South Africa, France and other places to set up sales companies, trying to lay a sales network in the world.