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    Responding To EU Anti-Dumping: Chinese Shoe Companies Refuse Silence

    2009/3/7 0:00:00 26

    In February 8, 2006, the EU's anti-dumping alliance against Chinese shoe products was established in Guangzhou.

    In March 8, 2006, the trade associations of the three major shoemaking enterprises in Guangdong, Quanzhou and Wenzhou spontaneously formed the EU anti-dumping alliance.

    In October 23, 2006, AOKANG group first announced a lawsuit against the European Union Court, accusing the European Union of imposing anti-dumping duties of 16.5% on Chinese footwear enterprises, which do not comply with the relevant laws of the European Union.

    Following that, shoe companies such as Tamar, golden shoe, new HK dollar and so on also announced appeals one after another.

    On October 8, 2008 ~10, after the EU announced the sunset review decision, Zhejiang, Guangdong and Fujian three major shoe making bases were convened to deal with the coordination meeting.

    ...

    This is not an ordinary international safeguard.

    In this trade conflict known as the Sino European shoe war, Chinese enterprises did not remain silent from the very beginning, but took the initiative to fight back.

    China's shoe industry has chosen to "bright sword" and embarked on a hard road to safeguard its rights.

    Shoe companies are deeply chill. "We are in an unprecedented period of difficulty. The EU's move has pushed many shoe companies in Wenzhou to the brink of precipice."

    Xie Rongfang, Secretary General of Wenzhou shoe leather industry association, said in an interview with our newspaper reporters.

    In the past few years when the European Union anti-dumping on my leather shoes, Xie Rongfang has not remembered how many meetings she has held with shoe companies, how many times she has informed them, but every time she brings up the EU anti-dumping, she is always in a state of agitation.

    Reporters learned in the interview that Wenzhou shoe enterprises suffered serious damage this time.

    Especially since last year, affected by the financial crisis and other factors, leather shoes enterprises obviously feel the chill.

    Xie Rongfang provided data to reporters, last year, Wenzhou leather shoes exports to the EU 21 million 298 thousand and 200 pairs, the amount of 222 million 830 thousand and 700 U.S. dollars, down 18.88% and 5.97%, respectively.

    "These figures fully show that the export volume of Wenzhou leather shoes to Europe is decreasing, while prices are stabilizing. The EU's goal of restraining China's shoes exports has reached, and there is no reason to extend anti-dumping measures against Chinese leather shoes again."

    Xie Rongfang said.

    It is understood that after the EU imposed anti-dumping duties on Chinese leather shoes, Wenzhou shoe enterprises actively readjust their product structure. At present, Wenzhou's shoes exported to the EU have changed from genuine leather shoes to non leather shoes. Meanwhile, synthetic leather shoes have opened up the US market which has weakened consumption due to the financial crisis.

          謝榕芳介紹說,金帝鞋業是溫州出口皮鞋數量最多的企業,以前整體出口歐盟,從2007年開始,金帝鞋業皮面鞋出口下降了91%,革鞋出口則增長了120%。而出口排名第二的東藝鞋業,目前也已將主要出口市場轉向了美國等其他非歐盟國家。

    Wenzhou shoe enterprises suffer severe damage, and Fujian shoe enterprises are also having a bad time.

    Pan Yangzheng, Deputy Secretary General of the Fujian footwear and footwear import and Export Chamber of Commerce, said in an interview with our reporter that the EU imposed anti-dumping duties on Chinese leather shoes, coupled with the rising cost of footwear and fierce competition in recent years, and the shoe industry in Fujian suffered huge losses.

    "As far as I am concerned, after years of sharpening, Chinese shoe enterprises have gradually absorbed the pressure from EU anti-dumping, and some of the poor enterprises have been eliminated, while those strong enterprises continue to move forward, and the EU does not have to continue to get entangled in anti-dumping issues."

    Pan Yangzheng said.

    In Pan Yangzheng's view, the dispute between China and Europe in shoe trade is a war of fatigue, and the recent frequent anti-dumping investigations are worrying him.

    "It has not yet come out of the shadow of EU anti-dumping, and my footwear products have been subjected to 3 anti-dumping investigations in more than two months. No such precedent has ever been seen before, which has released a strong signal of protectionism in international trade.

    Chinese enterprises should respond positively, and at the same time, the government and trade associations should do their best to negotiate. This is not only a trade contest, but also a political game.

    Speaking of Brazil, Canada and Argentina recently launched an anti-dumping investigation on Chinese shoes, Pan Yangzheng feels that the situation is serious.

    It is understood that in December 31, 2008, Brazil decided to start anti-dumping investigations on China's shoe imports.

    Following that, Canada and Argentina also launched anti dumping sticks against Chinese shoes.

    Counterattack is the only choice. For Chinese shoe companies, counterattack is the only choice.

    In the process of dealing with EU anti-dumping, the large domestic shoe making enterprises represented by AOKANG group are always at the forefront.

    "No matter how complicated the procedure is and how hard the work is, the Chinese shoe enterprises will never give up their voice of defense."

    Wang Zhentao, President and chairman of AOKANG group, is playing the role of holding the banner and shouting loudly.

    In the interview, the reporter learned that the domestic large-scale shoemaking enterprises even started the "two line operation" plan: on the one hand, actively preparing materials, other United Nations shoe enterprises collectively responded to sunset review; on the other hand, since 2006, AOKANG and other Chinese shoe enterprises have launched anti-dumping proceedings against the European court of justice. At present, the lawsuit has been completed in written defense procedure.

    "In 2006, we organized the enterprises to sue, because of lack of experience and suffered defeat, and let the European Union levy anti-dumping duties for 2 years.

    After many rounds of confrontation, Wenzhou shoemaking enterprises have gradually matured, and litigation is becoming more mature and organized.

    We hope that the government will be strong enough to win the lawsuit together.

    Xie Rongfang said.

    She told reporters that in the face of the European Union's sunset review, enterprises in Wenzhou are actively preparing materials, and other shoe companies are rich enough to make money and exert their strength.

    Pan Yangzheng said that Fujian shoe enterprises are also working together to cope with the sunset review and work together to fight the trade war.

    Zhou Jiajia, director of the Fair Trade Department of the China Light Industry Arts and crafts import and Export Chamber of Commerce, said that in the leather shoes anti-dumping investigation, the performance of Chinese enterprises can be excellent.

    She said that the Chinese side organized more than 60 involved enterprises to submit the questionnaires issued by the European Union on time, of which 7 were selected by the European Union as the sample survey enterprises, and a unified lawyer was employed to carry out the non injury defense. This fully indicates that China is willing to cooperate with the investigation of the European Commission.

    During the interview, Xie Rongfang repeatedly stressed that Wenzhou's exports to the EU's shoes are not inferior low-priced shoes. The EU's anti-dumping mainly deals with the leather shoes exported from China, which belong to the middle and high grade shoes. The EU's anti dumping conceals political purposes. On the other hand, China's exports to the EU are cheap and beautiful, which are popular among European consumers, which is one of our bargaining chips with the EU.

    She said she hoped that more shoe manufacturers would take part in the sunset review. Meanwhile, shoe companies should use all opportunities and occasions to strengthen exchanges with the European Union. This would also help the European market to enhance understanding of Chinese shoes, reduce trade frictions and promote the footwear industry in China to move towards the international market in a more concentrated manner.

      背景資料

    After the abolition of the quota management of footwear exported to the EU in December 31, 2004, the European footwear Federation, led by Italy and Spain, made an appeal to the European Commission on the pretext of my substantial increase in the export of footwear in the EU, and requested anti-dumping measures on footwear exported to China including 33 tax numbers.

    In July 7, 2005, the European Commission decided to carry out anti-dumping investigations on the leather shoes that I exported.

    After a year's investigation, in October 2, 2006, the European Union reluctantly passed the anti-dumping case, despite the opposition of 12 opposing countries and the opposition of the other members of the country, with the result of only one vote, and imposed a 16.5% year anti-dumping duty on my leather shoes.

    When the 2 year period for the export of leather shoes was expired, the European Union decided, on October 2, 2008, to review anti-dumping duties on leather shoes imported from China for a year to decide whether to extend anti-dumping measures.

    Editor in chief: Xu Qiyun

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