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    Leather City Of Haining: Leather Clothing Has No Gliding Space.

    2009/3/30 0:00:00 33

    There will be a crisis in the market economy. From the beginning of the subprime mortgage loan to the financial crisis, the United States will again affect the crisis of China becoming a real economy.

    As the leader of the domestic leather industry and the leader of the professional leather market, Haining leather city has the responsibility to set an example for the whole industry in the face of crisis and explore a way to boost confidence.

    For this purpose, three projects have been done, the most important of which is to invest in the 6 hundred million phase and invest in the third phase of the project, and build the most domestic platform of leather brand design, research and development and marketing network to provide services for the pformation and upgrading of the whole industry. It is believed that with the operation of this project, the appeal of Haining leather city will be further enhanced at home and abroad.

    These are the opening remarks of the chairman of Haining Leather City Limited by Share Ltd.

    European and American market orders are affected

          談到金融危機的影響,任有法指,此次危機對海寧皮革業(yè)影響最大的是兩塊,

    One is the United States and Russia. The main impact of the United States is leather sofa and leather sofa sets. Russia has a bigger influence on fur and clothing.

    Two is the European market, extensive leather clothing influence is relatively large, the relevant enterprises are more difficult.

          作為以內(nèi)銷為主的皮革專業(yè)市場,對海寧皮革城的影響是滯后的,去年因為消費者收入沒有減少,所以反映到市場交易額上仍然是增加的。2008年市場成交額約100億元,客流量376萬人次,比2007年增長21%。今年因為全民的收入減少,所以在整個交易額上預計也會減少。

    "Through analysis, it is easy to see that the crisis has resulted in less money in the pockets of consumers and higher demand for goods, and this has made the professional market the first choice for consumers. As compared with shopping malls, the market price and the choice of the professional market are even larger. In terms of geographical location, due to the location advantages of Haining Leather City, the cities in Shanghai, Hangzhou, Suzhou, Ningbo and so on are basically in an hour or so, making it a typical market of the Yangtze River Delta garden. It is just a good opportunity to seize the current opportunities of reducing the income and changing public tourism consumption.

    "

    The fact also confirms this point. During the new year's "small holiday" period, visitors received more than 150 thousand trips, and more than 6000 parking spaces were difficult to meet. During the two weekends before the reporters, they had to receive nearly 600 bus shoppers.

          為整個行業(yè)樹立榜樣

    In addition to the development of enterprises, there is no alternative but to consider more. Haining leather city is the leader of the domestic leather industry and the leader of the professional leather market. It has the responsibility to set an example for the whole industry in the face of crisis and explore a way to boost confidence.

    Three things were done for this purpose:

    One is the Chinese leather jacket that will be integrated into China's fashion and internationalization elements in March 2nd. It is worn by the first citizen of Julien, Brussels, Belgium. This is the third time that 300 years since the statue of a child has been put on clothes from China. The activities have resonated with Europe, highlighting the willingness of China and Europe to join the winter together and boosting the confidence of the leather industry.

    Two, when leather enterprises generally have no direction or confidence, nearly 50 tanning enterprises have organized a raw material ordering meeting, told them the trend this year, pointed out the direction of development for the enterprises, and facilitated the docking between leather enterprises and garment enterprises, and achieved remarkable results.

    The three is against the market investment of 600 million yuan to launch the third phase. Now, it seems that no matter from the construction cost, construction period and even manpower cost, it saves a lot, and provides a guarantee for the future efficient operation.

    More importantly, the three phase is to make the most lack of brand design and R & D and marketing network construction in China, and serve the pformation and upgrading of the industry. I believe that 3 years later, it will become a project to be followed by all over the country.

          皮革價格無下降空間

    For the prediction of the development of the crisis, there is no way to show that the leather industry in China is relatively early, because the whole industry is healthier and close to the level of developed countries, and the order of developed countries is basically in China. At present, they stop to digest their inventory, and they will certainly place their orders by the end of the year, which may be less.

    Compared with the international market, domestic demand performance is much better. Especially because of the substantial reduction in raw material prices this year, the price of fur clothing dropped from 12000 yuan to 7000 yuan. At the just concluded global auction, fur raw materials dropped by 45%, which is 20% lower than the cost of farming.

    Considering the above factors, it is easy to see that leather raw materials and clothing are all at the bottom, and there is no room for reduction. I believe domestic demand will rise in October this year, and the end of export will come out of the bottom. The whole industry will go out of the bottom this year.

    The light industry revitalization plan introduced by the state covers the leather industry. The most concern is whether the policies that have been promulgated will be able to be fulfilled, such as when to start, which orders can be enjoyed, and whether the policy will change in the second half of the year.

    Editor in chief: Xu Qiyun

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