Asian Apparel Industry Wants To "Go To Sea Together"

Asian countries should unite to establish Asian fashion circles, integrate Asian fashion industry resources, and finally form world-class brands based on Asian culture and value standards.

Asia, which is the most efficient manufacturing center in the world, occupies half of the global textile and apparel market, but is still at the lowest end of the international apparel industry chain.

"Despite the fact that global clothing brands and retailers have increased their purchasing power from Asia, the volume of clothing exports from Asian countries is rising. However, it can not be overlooked that clothing prices of Asian garment manufacturers are decreasing year by year."

At the second Asian clothing conference, a well-known entrepreneur from China pointed out that as Asian exporters compete for western market share, Western buyers are gradually shifting the cost of design, product development and proofing to the lowest Asian producers in the industry chain, eating the profits of Asian producers.

Of course, it includes Chinese clothing enterprises.

As exports increase, some of them are encountering resistance from the European Union and the United States.

An entrepreneur who has been working in the clothing circle for more than 20 years has made such a sigh: "after twenty years of struggle, the brand has become" China's famous brand ". That's all. We are far away from the world famous brand.

As a passive importer of international fashion, the Asian garment industry first thinks of the power of "union" under the new context of "manufacturing" to "creation".

Statistics show that over half of the foreign trade in the Asian fashion market is carried out in the region.

　　在前不久舉辦的2008中國服裝論壇上，日本平面設計大師原研哉亦談到這一現象。在與中國服裝企業家探討時，他提出，亞洲國家應該聯合起來，建立亞洲時尚圈，整合亞洲時尚產業資源，最終形成建立在亞洲文化和價值標準基礎上的世界級品牌。然而，包括中國在內的亞洲各國服裝產業目前仍待解兩大難題：“品牌提升”和“國際化”。通過什么樣的平臺，將亞洲服裝品牌從本國市場推而廣之到亞洲市場，到國際市場至為關鍵。

The "pioneer Asia", which will be held in Macao in July, is the expectation and attention of the industry.

Editor in chief: Xu Qiyun