What Is The Lack Of Business Image Of Chinese Businessmen?

What is the lack of business image of Chinese businessmen?

A can not reach the minimum standard.

B does not pay much attention to the grade of clothes, but also does not pay attention to its own business image.

C is lacking in quality or personal charm.

Three major problems in domestic business attire: entrepreneurs are special groups. Their appearance is not only a personal accomplishment, but also an important symbol of their quality.

Reporter: what are the main problems of domestic business people in dress?

Dong Xiaoling: not only the dress, but also the difference between domestic entrepreneurs and the international, especially the developed countries.

In a survey I have done, business people who deal with businessmen from mainland China in Europe, the United States, Japan, China, Hongkong and Taiwan have scored low on the image of the mainland's business partners. In the next few years, with the increase of international business exchanges, the gap will become more prominent in the course of frequent business contacts after accession to the WTO.

Domestic business people are at a disadvantage in terms of dress code, taste and grade.

Fortunately, business people are beginning to pay attention to this problem.

Specifically, I summarize the main problems of domestic business attire.

One can not reach the minimum standard. The international business community has a custom dress. The so-called corporationcode is the company dress code.

Dark suits and light coloured shirts create an authoritative, strong and reliable businessman image.

And domestic business occasions or casual wear, or do not pick Sunglasses often occur.

Two is not paying attention to the grade of clothes, but also does not pay attention to its own business image.

They often think they have reached the standard by wearing a suit and tie.

Entrepreneur is a special group. His instrument not only represents personal accomplishment, education and international experience, but is also respected in the eyes of business partners, and is also an important symbol of enterprise quality.

Employees, especially young employees, should pay attention to their dress image during interviews, hoping to make a good impression on HR managers.

Therefore, entrepreneurs are facing double pressures from outside and below.

Entrepreneurs are a group of people who have economic strength in the society. They know how to invest in their image. Many business people abroad invite consultants to choose their own clothes for their staff.

Three is the lack of managerial talent, or personal charm.

Women are not too simple or neutral in dressing up than men.

What do you think of men's managers' dress problems? Is that a better situation for women?

Dong Xiaoling: in my clients, the main problems of men are irregular and monotonous. For example, shirts are all white and necktie is only a few. In addition, the proportion of clothing investment is unbalanced. It may cost about one hundred thousand yuan for a name list, but it lacks black cotton trousers and dark socks with high stockings.

Sit down and reveal a light color between legs.

The problem of female managers is rather complicated. In dressing and dressing, they are too simple and neutral. I define it as lack of dress or too bright, which is excessive dress.

Of course, this is related to the supply structure of domestic shopping malls.

Most female managers are between 35 and -60 years old. For a long time, most of the women's clothing in the domestic stores is concentrated on young people, mainly to young women aged 35 and under 100 pounds. The colors, styles and fabrics of clothing are in pursuit of youth, fashion and slender.

Very suitable for a 35 year old -60 year old woman who has a career identity and is very limited in size.

More importantly, the middle-aged business women have few idols in their dress image, so we can say that there is a lack of benchmark benchmarks for dressing meters.

In the European and American countries, the middle-aged business people are the consumers who attach great importance to the business.

As business people enter middle age, they have strong economic strength and business social activities, and have strong consumption in clothing and meters.

Therefore, the choice of clothing for middle aged women in Europe and the United States is quite large. There are many personalized services such as ready-made clothes, high-end tailored suits and so on. The domestic market has long been barren.

Why is the dress code not standardized?

Some misunderstandings about Chinese traditional culture have also played a certain role in binding business dress.

T: what do you think is the reason why domestic business people do not dress properly?

Dong Xiaoling: there are many reasons why the dress code of domestic business people is not standardized.

First of all, let's look at the background of the birth of several generations of Chinese entrepreneurs after the reform and opening up. In 1979, there were some self-employed individuals with a certain courage and vision. In 80s, they were the cadres of the state organs and the scientific researchers.

So entrepreneurs come from outside the system, with state-owned units and intellectuals.

Of course, the younger group now has foreign experience in business administration education and multinational companies.

In my client survey, the dresses of foreign-funded enterprises are generally better than those of state-run enterprises and private enterprises.

Due to the influence of Western business dress culture, foreign companies have strict requirements for office wear in offices. For example, when they interview new employees, they consider a dress code. Many companies have specialized training for their employees.

In addition, employees of foreign enterprises have higher income and frequent opportunities to travel abroad. These are the factors that make foreign staff dress more standardized.

Deep analysis shows that the dress quality of Chinese nationals is generally not too high, and some misunderstandings of Chinese traditional culture also play a certain role in binding business dress.

For example, the feudal society's evaluation of people, the heart and appearance segmentation and opposition, pay attention to the doctrine of the mean, bury the personality of the people, the more wearing the less the better.

People often criticize those who dress carefully, such as respecting their clothes, respecting people and dressing people for appearance.

Some state run managers like to dress plainer, sociable and not sharp, while private entrepreneurs worship irrational consumption, and use price and origin as shopping decisions, the more expensive the better.

The concept of scarcity is: to advocate personal business image, it needs to be clear that business image is different from fashion image, and it is personal preference.

How can you solve these problems when domestic business people have many problems in dressing?

Dong Xiaoling: in China, we should advocate the concept of business image. It is part of the professional image as well as the government image.

What needs to be clear is that business image is different from fashion image. It's personal preference.

In foreign countries, business image has been incorporated into the impression management of the business world. Business schools have specialized course lectures to teach future entrepreneurs how to take advantage of business in the business sector.

If the image of fashion that Chinese people understood before was perceptual, artistic and personal, the new concept of business image promoted the combination of rationality, art and management science, and the norm of commercial crowd groups.

The business image and behavior standards of western entrepreneurs have been established for many generations, but this is a new topic for China.

I understand my job is not only for business people to dress for consultation, shopping guide, but also to help businessmen to communicate between groups.

At present, the domestic business people have just begun to understand the international business instruments.

The business image should help the senior managers and the whole enterprise to make progress.

For business people, the scarcity is time. The help of professional advisers avoids the blindness of buying clothes. I think that many factors such as industry characteristics, customer dress status and internationalization degree are all related factors that need to be referenced.

And we must not only focus on brand, origin and price, but more importantly, the positioning of our business image and the coordination with our business environment.

Dong Xiaoling, a real estate major in Hongkong, was successfully pformed after graduation. In 1995, she was invited to attend the Hongkong Fashion Festival by the Trade Development Council. She was sensitively aware of the subtle but important part of the instrument wearing in the international channel.

From then on, she began to work in her own words as a consultant for improving the dress quality of Chinese nationals.

Instead of fixing her dress in the fashionable and fashionable framework, she has extended her hand to middle-aged, male and business managers.

In the aspect of business image, Dong Xiaoling is the earliest pioneer in China. Her ideas have been recognized by entrepreneurs in the training of senior managers of various business management.

She says she likes such challenging jobs, especially for the previously male market.

Before the interview, Dong Xiaoling and the men's business dress company of Italy completed the collocation scheme for Chinese men's ties. Now she and Peking University Guanghua School of management teachers set up a code of dress code for domestic business people, and used the concept of image management to guide entrepreneurs to improve their management level to modern and international level through dressing meters.