Pragmatic And Pragmatic Design Of Image

I saw Fan Xiao Yu in the shop.

She is tall and a Hubei girl.

She was dressed in a soft, white shirt, with a cheerful red pencil skirt, and a red color for her heels.

She also wore a twill blue and white tie.

Looks like OL?

No, she said that this year is fashionable and feminine, and this tie is the key to this dress.

"Can you tell me about your startup story?"

"No problem."

She said quietly.

Three years ago, Fan Xiao Yu came to Zhongshan alone and opened the first "color matching" personal studio in Zhongshan, which became a new media competition.

A year later, she disappointingly turned off the studio.

Now, she has gone back to her old business.

This time, she was no longer a young man full of impulse, but had her own "business plan".

Quit studying "color"

She was originally a girl from a science class, but she was not interested in her major. She was looking for her own position from the beginning of her work.

She made several jobs in succession and changed jobs. She always felt that those jobs were not what she wanted to develop.

She felt that although a girl's family did not have to make a world shaking career, she should at least master a craft.

Then, by chance, she met a Singapore teacher who trains color matching.

At that time, color matching was very popular in foreign countries, and it was just started in China. After contact, I immediately fell in love with it. My intuition was the job I was looking for, so I resolutely quit my job with fairly satisfactory income.

Behind closed doors for more than three months, she became an assistant to the teacher.

After working with her teacher for a period of time, she succeeded in learning an idea: she started her own business.

First venture is like fireworks.

She chose the place of entrepreneurship in Zhongshan, when Zhongshan did not have such an industry.

With her full enthusiasm and longing, she set up a personal studio with colorful words.

"When time is thinking, now that there is a market gap, we will be able to do it."

At that time, there was no such thing as "image design".

After the studio opens, there are always guests going to the door.

The guest came in because of curiosity: "you shop is very new, what is it?"

"Color matching."

She answered.

"I didn't hear about it."

Guest response.

Then, she would explain to the guests for a long time before she could formally enter the theme of her work.

But when customers know that a color matching consultation costs two thousand or three thousand yuan, most customers feel unrealistic.

"They will say that 4 hours for a 2000 yuan consultation is not cost-effective."

She said.

Although customers can call at any time to consult her in future practice, customers feel that spending thousands of yuan in 4 hours is too expensive.

After waiting for more than two months, she did not make a single business.

Later, the first guest who came to the door was a graphic model. She knew more about color consultants.

"She knows that coloring can help her image to grow and avoid weaknesses, so she can accept thousands of Yuan's offer."

After a long time, new guests began to try this new thing.

"I remember a white collar worker who came into my shop with a tentative attitude. At that time, she felt frustrated and tried to change herself by trying this kind of advice.

When she first came, I thought she was thirty years old, because she was dressed in dark clothes and tied with a single horsetail.

I helped her change her hairstyle, and helped her choose clothes that were cold but not heavy. After such a change, she said happily, "I didn't think I could be so beautiful!"

Later, she accepted the service and became my client.

Despite a good start, business is hard to maintain. In early 2005, not only did Xiao Yu earn money, but he also lost his original cost.

"At that time, I felt that the money was tight and the shops could not survive.

In the end, I should give up, or continue to find money to persist, I am also very contradictory psychological, and even once wanted to do property car sales, because that way to make money much faster.

She said.

More dramatic, she saw from some magazines that color consultants were considered by some career appraisers to be the most promising professions and highly paid industries.

Never left "color"

Thinking of her fascination with color consultant work, after she closed the studio, she did not go to the building to sell a car, but taught a color matching course to a school.

She said to herself that as long as she did not leave the line of color matching, she could continue to accumulate and upgrade her skills.

Later, some people favored the development prospect of the color consultant, opened an image consultant shop in Zhongshan, and invited her to be a consultant.

The two years of consultant work made her see clearly about the failure of her initial business.

"Thinking of starting a business with only one enthusiasm, only to go to Zhongshan to start a business, and if you do not know where you are, there is no basis for networking here. Why is it easy to start a business?

At that time, I learned and practiced for over a year, and my own technology was not mature enough.

If I look at it again, I feel like I have no business at all. I only know how to open doors and do business, but I don't know that I need many skills to do business. How do you communicate with guests and how to set up a phased goal of management? I never thought of that before.

She concluded.

Two years' consultant made her subconsciously accumulate her own business experience.

"I said to myself," I will start my business again, and I will go further this time. "

Start again

One dragon image design service

A few months ago, she opened the shop again.

She said that the image consultant is very promising.

The image consultant is quite different from the traditional makeup artist industry.

The general make-up is to turn thousands into one side, and image consultants make thousands of faces, and let them know how to show their distinctive side.

Based on her confidence in the market, she reopened her shop this year, and her business ideas were quite different from before.

In her shop, we saw it.

I saw all the accessories and manicure.

"We have clothing, jewelry, shoes, bags, hairstyle design, manicure series of services, put a series of needs of dress in a store.

Some people buy clothes, and if they don't have the right shoes, then she may not buy them, but if I buy a dress here, I will be able to match it with you.

She introduced the "one-stop" mode of consumption.

She also made her own brand clothes, and chose different manufacturers to paste the cards, named "detail doctrine".

She said that every woman has an appreciable aspect to appreciate the beauty of women from the details.

She said, the more important thing is to create different consumption feelings through their own brands: our brand clothes are carefully selected by our professional eyes, which already contain certain technical content and are not ordinary clothes.

Customers had advised her to bring their accessories to her clothes, so that customers would not have to worry about shopping. They could buy the right clothes whenever they came to her.

In recent years, she has accumulated quite a number of customers, these customers have become her stable source of tourists.

When customers pick clothes in her shop, she will help them consolidate their knowledge and skills in coloring.

By opening her shop, she has attracted some new customers to come in.

"They may be attracted by my clothes, but I will provide some free advice on them.

If they are interested in image consultation through my explanation, then I can guide them into my image design business.

If they consume a certain amount, I will also send them free testing services.

She believes that the real, specific goods plus professional advisory services, such a one-stop image design service, is more in line with the current market reality. In the face of actual customers, goods can be guided, and in the face of the need to consult customers, there are also professional technical guidance.

Speaking of the future, she even had the vision of the future: "if this venture can be successful, my next goal is to make this model mature, and then copy this mode and turn it into chain operation."