HR How To Manage Internal Brand Well

HR is through the daily human resources management work to run the brand management content to each employee's behavior.

Brand management in enterprises contains two meanings: quality management and promotion.

Quality is the foundation, not good product or service quality, can not achieve the advantage of the brand.

At present, the image of the good brand in the market is backed by excellent quality products (services).

However, in today's strategic convergence, many companies invest a lot of manpower and financial resources in marketing activities and advertising campaigns to establish brand names, but neglect the cultivation of employees and internal brand building, resulting in failure.

For example, Andersen, who was once the "top five", failed overnight, not because advertising or marketing was not well done, but because of the problem of internal employee integrity and the split of the brand value before the company.

Enterprises are inseparable from people: machines, factories and equipment can be bought at cost, but employees need to be cultivated and developed slowly. Employees are the executors of corporate behavior, and their behavior and reception in work directly represent and influence the image of an enterprise.

Especially in the service industry, the irregular behavior of employees will not only lead to the damage of corporate image and reputation, but also directly lead to the loss of customer resources.

Andrew?

Carnegie once said, "take away my staff and leave my factory behind. Soon the factory will be full of weeds. Take away my factory and leave my staff behind, and soon we will have a better factory."

"Therefore, HR should play an important role in brand building and become a pioneer in the brand to help companies enhance their competitiveness.

The role of HR in internal brand management is to penetrate the contents of brand management into every employee's behavior through daily human resource management. By creating a good working atmosphere and good communication between HR department and employees, the staff's pride and sense of belonging can be enhanced, so that employees will be happy to publicize the company and be proud of the company. At the same time, through training and development, the staff's bodybuilding image can be set up so as to bring good experience to external customers.

Amway Corp believes that internal brand management should start with recruitment.

For example, the company's recruitment information will be released through various channels, such as newspapers and websites.

Layout, company image and introduction of text will reflect the image of a company.

For example, in the recruitment of talent market, we can take advantage of this opportunity to make a company's image display, use beautiful posters and so on to arrange the booth well, and publicize the company with this special medium.

Other IT companies also have such activities in Colleges and universities. Robin Li, the head of Baidu, and Tang Jun, President of Shanda network, took the lead in organizing lectures or reports on campus to attract students.

In this way, we not only expand the talent pool of enterprises, but also further imply the idea of corporate culture into students' minds, thus further expanding the influence of enterprises.

Winning such a prize is inseparable from the company's creative recruitment.

The L'OREAL campus planning competition began in 1993, and has developed into a global competition since 1997.