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Win Customers And Win The World.

2008/9/9 10:32:00 41816

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In the marketing process, we are familiar with several conventional laws: developing a new customer will cost 5 times more than retaining an old customer; about 20% of your customers will bring you about 80% of the profits; if you want to win customers, you will win the hearts of customers; mutual benefit is the highest rule for long-term cooperation between buyers and sellers; in the wave of market economy, we are all customers (customers); customers are not always right, but they are always the first ones. They are always the first. Yes, in this era of winning customers, win customers and win the world, then how do we win the minds of customers?

一、洞察和了解客戶的需求

You have to understand your customers, including personal data and business information; you must understand what the real or main needs of customers are, which are implicit and explicit needs. For hidden ones, they need to be seduced and explicit. They need to keep abreast of changes in customer needs. This requires timely communication and attention. At the same time, you also understand the future development plan of your customers.

二、贏取客戶的信任

Trust is the key to marketing loyalty. First, sell your company and your company to customers, let the customers know more, increase your weight in the heart of your customers, adopt different and appropriate ways to deal with different types of customers, let your customers know that you have the ability to help him; you must always pay more practical actions to prove your abilities; what your customers have proposed or found are not related to your business, you must do your best, and can not explain them in time; only when you first win the trust, can you have the possibility of closing the deal.

三、與客戶共成長

In the process of marketing, it is necessary to share risks and give customers more security. Responsibility is shared, giving customers more confidence; sharing interests, giving customers more incentive; observing contracts and performing contracts can get more expected returns.

Take the customer as the honour, put the interests of the customers in the first place, serve the good customers first, treat your subordinates as customers, make the customers satisfied, let the employees be satisfied first, set up a detailed customer file, install customers in the heart, set up a high performance sales team to assist the customers to develop continuously; give special encouragement policies to the key customers; help the new customers to compare the profits and benefits to the customers, and turn the buying and selling relations into friends and continue to increase their emotional savings; always remember that the more they invest and pay, the more they will report back.

四、不斷的創(chuàng)新產(chǎn)品和服務

We should constantly develop products that are marketable, and constantly improve pre-sale, sale and after-sales service systems (technical seminars, customer seminars, technical guidance, technical advice, visiting customers, timely arrival, etc.); patiently listen to customer suggestions, constantly collect market information, seize market vacancies or commanding heights; and do not have the best and strive for better.

五、處理好和競爭者的關系

Do not antagonism, do not slander; do not fight the price war; when the other party is in trouble, do not fall into the trap; customers invest in another competitor, not the customer's fault, nor blame the competitor. You can only find the reasons for yourself; create a distinctive product and corporate image, distinguish it from the competitor, so that the customer can make a choice.

Of course, in order to win the hearts of customers, there are too many tears and sweat behind the success. There are more frustration, sadness and sadness behind the failure. Only by making your products better and serving your services well, can you better motivate your employees and customers with your marketing policy (including price, etc.), so that you can really win the customers and be invincible.