Peek At Coca-Cola'S Acquisition Of Huiyuan'S Overtones

After the shock of the public, a series of suspicions suddenly came to life: Huiyuan also inevitably changed its name to its surname.

Bullish Coca-Cola wants to map the beverage market in China?

Who's next?...

Although the writer also has a national complex, he has seen "China's national brands falling down one after another" or being put on the shelf.

But then I thought carefully, and felt that it was not necessary to do so. This is the trend and result of market competition.

His old hand can make great efforts to bring Huiyuan, who loves to marry.

Between Huiyuan and Coca-Cola, it is not enough to cast aside the virtual national complex for a while. But for both sides' intentions, it is enough if one wishes to marry and one to marry.

At the same time, we should also ponder over him from the angle of Lao Zhu. He has been busy for most of his life. Behind the scenery and bustle, I don't know how worried and tired he is. I can see that the white hairs on his head are increasing day by day, and I see his peers walking down to his side.

Seeing that the giants were covetous at him, they were so anxious every day that they thought for a while, gnawing their teeth and stomping their feet. No matter whether anyone was stabbed behind their backs or not, they were simply at the time of Huiyuan's youth and Coca-Cola's heart to deliver the proposal with a price higher than the price.

There is no need to think much about the question of whether or not to monopolize what is highly sensitive and sensitive. Is there any support from the relevant government departments for the Chinese national economy? Besides, Coca-Cola has been actively responding to the relevant government departments to conduct a survey of monopolistic behavior.

In addition to Huiyuan, who is Coca-Cola's next target?

Think about it, and feel that the domestic brands that can compete with Huiyuan are equally few.

But it doesn't matter. China's land is so fertile that it can grow several national brands.

There are so many brand names in Korea and Japan. Is China so worried?

Nevertheless, for China's national brand enterprises, with the accelerated pace of foreigners' strategy and their strong strength and bigger strategic dishes, the survival and development space of Chinese national brands will be smaller and smaller, and the pace of development will be even more severe.

In fact, this thought also helps others to be arrogant, to destroy their own prestige, but this is an objective fact in itself.

Here's an inspiring statement: this fact is not scary, nor does it mean that there is no room for survival and development of Chinese beverage brands. As long as we are good at planning, learn from each other's strengths and learn from others, we can explore a world of our own brands.

What a big world-class supermarket!

It can be said that after China's opening up, it can be imagined that when foreign giants like Coca-Cola enter the Chinese market, the greedy eyes will surely be green after seeing this fertile and potential market.

Sigh, don't mention it, do it!

I believe that it will not be long before the golden day.

It can not be said that Coca-Cola is not a shrewd enterprise. Besides the extension of the market, it has not forgotten the layout of the production base, but also has not forgotten to move the Chinese consumers into the Chinese cultural elements. Instead, it has changed the consistent ribbon logo series of the enterprises, hired top Chinese entertainment sports stars, even hired several Chinese slogans, and so on, until Coca-Cola became the overlord of China's carbonated beverage market.

Of course, it also swept away a lot of money.

Although many media and experts and scholars have pointed out the shortage of carbonated drinks, Chinese brand enterprises have launched their own "coke" with the slogan of "Chinese, of course, and their own Cola", but these do not seem to restrict Coca-Cola's performance roadmap.

So Coca-Cola adjusted the marketing development strategy one after another.

Although Coca-Cola started its own carbonated drinks, the standards for building factories in the Chinese market are also planned according to the demand for carbonated drinks. However, China has some cheap processing bases and labor force. As long as Chinese consumers have already endorsed Coca-Cola tags, the profits of each bottle are still their own.

So, when Wahaha and farmer's spring water were making money, Coca-Cola also launched the commissioned day and mineral spring water. When Kangshifu and the unified selling green tea and fruit juice were sold crazy, Coca-Cola also launched its own tea and workshops and maid source brand. Although it was safely knocked out of the market, it did not affect their enthusiasm in the least.

There are indications that Coca-Cola has begun to blossom in the tea and juice of carbonated drinks, water, and carbonated drinks.

Today, when seeing Huiyuan's fruit and vegetable drinks boom, they can't sit still. This time, they did not adopt the consistent method to entrust professional processing enterprises to carry out OEM production. Instead, they took a direct step, and bought it simply.

In fact, the reason is very simple. From the development course of Coca-Cola, it is easy to see that it is not satisfied with the overlord position of China's carbonated beverage market, but is ambitious to remove the title and replace it with the title of the Chinese beverage market.

Moreover, getting involved in the non carbonated beverage market is already a matter of certainty, and attaches great importance to itself. But after all, it is not as good as its own carbonated drinks, raw materials and other problems. It is a matter of relatively low resources in the middle and lower reaches, which involves a wide range of products, including some equipment and manpower, factories and so on. In addition, the profits from the complete processing enterprises are not so impressive. In comparison, perhaps Coca-Cola feels that the acquisition mode is more cost-effective.

In addition, early start, so as not to be robbed, from the perspective of both sides of the high-profile marriage, it seems a bit impatient.

After all, about 17000000000 is not a small figure. How many years does it take to sell this product by selling a product to a large group of people?

In this regard, we can not simply use earnings to compensate for premature conclusion.

In other words, the reason why Coca-Cola dares to take up the HK $about 17000000000 acquisition of Huiyuan today shows that behind the acquisition of Coca-Cola is a long-term strategic development intention, which is a signal of strategic upgrading.

In this regard, the author believes that Huiyuan is currently a profitable brand and market advantage brand. Coca-Cola is not going to hide it at least, at least at the present advantage, plus Coca-Cola's own technology and management advantages. First, let Huiyuan pay the debt, and the wool is on the goat.

At the same time, it will also cultivate its own brand, which is a piece of cake for Coca-Cola. Maybe when Huiyuan is gradually burning to the whole country, Coca-Cola will start premeditated the fruit and vegetable drinks giant cake, and the trademark has long existed. Only when the time is ripe, will the horse produce and market.

Once the self developed brand has stabilized its feet, Huiyuan's brand will not be far away from the snow or high court.

At that time, the feeling of killing and killing a fellow was really a bit regrettable.

Now Huiyuan can be said to be the leading enterprise in the production, processing and marketing of fruit and vegetable drinks in China. When Coca-Cola receives it, it shows that Coca-Cola owns the largest enterprise resources of China's largest fruit and vegetable beverage production and sales.