Next Big Opportunity For Chinese Enterprises

A completely dug out face, a little girl after a nap just sober, a little girl dressed in a horn braid and wearing a blue apron, sitting at the table. On the table is the most witting fruit of the midsummer night, the grape. The girl's clear silk hair is covered with her red face. Her eyes are fascinated by the grapes on the table.

No background, no head, only one such strong desire to see this painting seems to suddenly pull people back to childhood, clean and clean.

Born in 60s, Liu Ye also had a round face and body. He looked at people's eyes black and white. His paintings were lovely and full of fantastic feelings.

From the technical point of view of painting, Liu Ye is regarded as a master of the master spirit, a Mondrian square, a little rabbit of DickBruna, a surreal hat of Margaret or Van Ike's classicist Madonna. But the contrast with these masters' paintings is the beautiful, sad and surreal individual style formed by Liu Ye's own experience.

"Match girl", "Mermaid", "I believe I can fly", "goodbye Mondrian", "love is romantic", "Ruan Lingyu", "Eileen Chang" and so on.

Under the label of these or east or west themes in Liu Ye's paintings, we can see the same sentiment and atmosphere. For this reason, Liu Ye's explanation is a basic proposition that he has always forgotten. That is, the so-called feeling of life, a kind of light sadness or merely confusion.

Liu Ye also said many times that he did not want to see what he had to see from his paintings, that he might feel better, as if he had seen the feeling of "100 years of solitude", that is, it was too beautiful.

It has been remarked that Liu Ye is the lucky and outstanding person of Chinese painters in the auction exhibition. Many of his seemingly simple and fresh works can cause widespread international collection and appreciation, which surprised many people.

From this point of view, in order to obtain a higher premium, any commodity must have special value, which is just as difficult as truth.

Recently, the trend of Chinese contemporary art in the world is actually due to the fact that Chinese artists now know more and more about their philosophy of art in a more internationalized language. Before the Sotheby's spring auction in Hongkong, Liu Ye's shipwreck was sold at a price of HK $7 million 40 thousand, which was worth more than 3 times, and achieved good results. But even in the spring Sotheby's photograph of Sotheby's in New York, he made in 1999 the "Madonna and naughty children", whose specifications were only 34 x 34cm, and the paction price was as high as 144 thousand dollars.

Someone once asked Liu Ye why in the past 5 years or so, when Chinese contemporary painters were able to get the recognition of world art as he did, Liu Ye's answer was quite meaningful. He said he was just a painting. He wanted to paint his own paintings, and he drew them, so he finally got some people's affection. That's enough, because he really expressed himself, and these paintings had his own deep impression.

The value of art lies in its ingenuity.

Although art and other commercial products can not be compared with each other, there are similarities.

That is, only the unique things can achieve high value.

As Jaspers's prophetic warning says, "man must outdo himself.

Enterprises, like human beings, are essentially a process of development, which is a possibility. Precisely because it is a possibility, it has unlimited possibilities. "

Chen Chunhua felt that it was necessary for him to preach this interesting philosophy of survival to Chinese enterprises again. Her new book, the next great opportunity for Chinese enterprises, finally put the foothold on the leap and put it in the perspective of value.

In fact, as early as last year's book "beyond competition", she has already expressed her uneasiness about the future of Chinese enterprises. Whether in the international market or in the domestic market, the homogenization of Chinese enterprises is very serious. Our enterprises are very similar in product R & D, manufacturing technology, raw material market and services. Many Chinese enterprises' market research departments can actually be renamed as "peer research department", and our enterprises are more concerned with peers than customers.

In particular, R & D investment is very inadequate. Taking TCL as an example, patents totaled more than 1000 pieces, most of which were appearance patents, while Chinese enterprises applied for PTC (Patent Cooperation Treaty) most of which were HUAWEI Technologies Limited, ranking thirty-seventh in the world, and some well-known international companies such as Hitachi, SHARP and Samsung entered the top 10. These contrasts made Chen Chunhua feel that Chinese enterprises must be completely changed.

Chen Chunhua pointed out that over the past 30 years, the development of Chinese enterprises has come from the continuous growth of China's market demand during this period. It is the prosperity brought by the natural growth of market capacity. This shows that the development of Chinese enterprises is not the development of internal capabilities, but the direct conditions caused by the abundant conditions provided by the external environment.

If the development of an enterprise depends mainly on the natural growth of the market, it will directly lead to the strategic direction of the strategic development of enterprises, and this direction is how to meet the needs of customers.

Chen Chunhua feels that only the innovation of customer value can ultimately make the value of enterprises grow fundamentally.

But shouting a customer is God, everyone will, but really in place, the value of customers, even the value of continuous innovation and even the value of globalization is not easy.

For example, the emergence of Ctrip changed the business habits of Chinese people.

Nowadays, many online tourists, such as elong, mango net, the same way, and where to search, are emerging in the market. A new industry is born because of the success of Ctrip.

And at the beginning of the birth of Ctrip, the thinking mode of entrepreneurs has already changed from a company to a consumer in the market. What's more, the emergence of PPG has really made people sigh that modern China's creativity has become a completely new mode, that is, from "made in China" to "Chinese market". No matter whether the catering industry is a wonderful flower, a new recruits in the car rental industry, "Shenzhou renting", or the rise of online trainers such as the grand vision network, it can be said that the gap in filling the market is not at all careless.

When someone describes Yu Minhong's success, he uses a rather vulgar idiom called "one to eat fresh all over the sky". In fact, this statement is a rude interpretation of business. The success of the New Oriental system is complacent with the founder's accurate grasp of the market. After that, it can continue to grow until the listing is actually developing and innovating their services with them. This is definitely not a problem to solve.

The effective enterprise strategy must be customer oriented. Drucker believes that the leading enterprises in the market are so successful.

The rise of IKEA is a typical textbook case. Enterprises take customers' needs as the focus of enterprise strategy. All the resources of enterprises revolve around creating value for customers. From CEO to warehousing staff, every employee in the enterprise knows the needs of customers and understands their role in serving customers. IKEA even has a temporary nap space in some of its stores, which is to make weary customers feel the best hospitality.

Orison Madden, a famous American successful scientist, once said a passage: "if you want to become rich, you should study yourself and what you want. You will find that many people share the same wish."

Anyone can become rich as long as he can meet these strong desires of human beings, improve the tools that people use, meet people's needs for a comfortable life, or help people to improve their quality of life in any way. "