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Tips For Developing New Customers

2008/9/12 9:57:00 41872

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One of the duties of a business is to expand distribution and increase sales.

It can be understood that expanding customer base and increasing sales volume.

However, the potential of old customers is limited. Under the influence of competitors' efforts and market slump, it will definitely affect the quantity of customers. Besides, old customers can maintain their services through continuous good service, but they can not increase the quantity of orders. The business to be done is still very large, which is of little help to improving the volume of business.

Therefore, in order to maintain the vitality and vitality of business and meet the requirements of business responsibilities, our business workers must constantly develop new customers and increase sales through expanding new customers.

Of course, in business, we are all looking for new customers desperately. But in the end, why do we never find new customers? We always find it impossible to reach cooperation. After one or two visits, we end up hasty.

If this is the way it is, then you need to read my business experience. I am not a business elite, but I have a lot of business experience, how much can help you, solve your business difficulties, because in the process of developing new customers, you estimate that you have neglected some factors or lack of skills, which will lead to the failure of developing new customers.

Then I will tell you some tips for developing new customers.

First.

Market slack or off season is the best time to develop customers.

In the economic recession or industry talks, we will often hear the salesperson complain, "the market is weakening, the customer business is not good, and the product can not sell."

"If we do not lower the price, customers will simply not be able to afford it."

"The market is sluggish, and our customers are full of inventory, so we can not open up sales channels."

And so on can not develop new customers' excuse.

However, we have all overlooked one factor: since the industry is so depressed and so light, what does the customer rely on to survive?

He also has to find ways to open up the market to maintain his own survival. Those who do not think so, I think, will be closed down in a depressed market environment and vicious competition.

In other words, what would you think if you were a customer?

In the face of this sluggish market environment, customers need new products, new customers to expand their market share, and new suppliers to support him through the whole market slump, otherwise he will also eliminate the market.

At this time, if your order is decreasing and there is no pressure on your business, why don't you pay your briefcase to visit new customers?

I have been in business for many years, and I can say that many of my former clients were brought up in the off-season.

The decline of the industry can better examine the strength of a company, and better examine the sincerity of a supplier.

Just imagine a supplier who doesn't support me in the off-season is not reliable, and people will not consider working with you for long.

Besides, to develop a new supplier, there must be an overdue period, which is enough for him to assess you in the off-season.

As long as you treat them honestly, I can assure you that his orders will increase after the off-season.

That's why I say the off-season is the best time to develop new customers. Do you understand?

Second.

Pay attention to search for information in developing new customers.

Many times, the customer we meet is not necessarily your satisfaction. Maybe you are only a small customer, and you have to spend a lot of energy to develop and cultivate, the result is not worth the loss, pay a lot of energy but not improve the sales of your own, do the hard work.

Therefore, we need to search the customers' intelligence in the process of developing new customers to judge whether the customers are worthy of development and training, and even develop a customer's energy is equal. We can only choose the best and discard the inferior ones.

Nowadays, it's too easy to understand a client. You can search through the Internet. A customer who doesn't have a good page is also limited.

You can also get to know the customer through other ways, such as your friends or your customers.

If you don't even have these two ways, you are too failed.

Put forward some questions that you have investigated (Internet or other channels) before visiting customers to see how the customers respond.

Asking customers about sales strategy, purchasing strategy and company management concept can almost make you judge the strength and potential of a client.

Ask customers how satisfied they are with their current suppliers, how much they are likely to cooperate with you, and make the next strategy to visit.

Asking customers about their future business direction, judging their own development potential, and how much energy and training they need to invest in them.

After asking these questions, the client will know what to do.

Third.

Develop new customers and do something.

Of course, when to develop new customers and develop customers, it is a one-sided problem. It is the key to make the customers become successful. Even if we make a small customer, we will be proud to do it later.

Next, let's talk about how to make the customer's skills.

I am a highly respected salesperson, and I have gained a lot of benefits in this process. So I want to tell you a trick: when you visit, especially when you first visit a client, you want to be more successful. You have to say someone introduced you. This way, you can let the other side more default to you, because we humans do not look at the character of Buddhist monks and faces.

In this way, your chances of success are much greater. To succeed in the end depends on your personal skills. If you fail in this relationship, you will come back and study hard.

Then, after you talk to the customer, you should not forget to let the other person introduce you to the customer, for example, "I hope you can recommend me to your friend."

And so on.

Of course, business is not about learning more experience or mastering a little bit of skill, but because you keep accumulating in your business.

If you plan to take your business as a career in your life or a stepping stone to your dreams, you must accumulate every experience you have learned in the business of failure and use it in addition to trying to improve it.

In this way, you will become a very professional person.