Learning Power + Influence + Networking Power = Successful Sales
Sales have become the "bottleneck" of many enterprises and marketers. Excellent salesmen can win the reputation and reputation of the enterprises and win the reputation of excellent salesmen.
一般都是“三力”搞定銷售:
一是有很強的影響力,如良好的演講能力與產品演示技能、善于傾聽客戶的想法,與潛在客戶、客戶等進行有效地溝通,通過說服、勸勉等對客戶施加影響,來拿到白紙黑字的定單,從而實現自己的目標與理想;
二是人脈力,人脈即財脈,優秀的銷售人員能夠通過培育人脈、經營人脈來促進產品的銷售;
三是學習力,學習力是一種個人的競爭能力,通過不斷的學習、不同形式的學習來增強對產品和消費者的了解,從而更好地進行產品的銷售。
一、學習力:銷售的基礎
Salesperson should be a learning person. His learning contents and categories mainly include knowledge of products, knowledge of sales skills, aspects of etiquette, inspirational aspects, contents of thinking, and so on, because there are always ways to succeed. At the same time, through different forms of learning, such as classroom teaching method, group discussion method, role playing method, recording and dialogue method, case method, discussion method, business strategy method, self-study method, individual tutoring method, outdoor expansion method, situational training method and brainstorming method, etc., cultivate thinking innovation, because the way of thinking decides the way out, through continuous learning, keep pace with the times, and continuously improve personal sales ability through learning.
二、影響力:銷售的原動力
The so-called influence is the salesperson's ability to influence and change the customers' psychology and behavior in their interactions with customers. Influence is divided into power influence and non power influence. Among them, the influence of power depends on the position factor. It refers to a kind of dominant power produced by the salesperson in a certain position in the enterprise, and at the same time, with the corresponding statutory power with his post. The influence of non power depends entirely on the character, knowledge, ability, temperament and achievement of the salesperson, and it is a kind of spiritual dominant power generated by his good quality and words and deeds, and has the characteristics of naturalness, immanence and expansibility. For salesmen, the influence on customers is mainly from non power influence.
Because non power influence includes many factors such as experience, knowledge and conduct, its establishment and training is a long-term process to improve personal comprehensive quality. In the process of exerting influence on customers, salesmen, apart from having corresponding knowledge, cheerful character and making full use of various sales skills, are important basic qualities that salesmen should possess. For example, to enhance language expression, there are many occasions in sales work, which require salesmen to introduce enterprises and products, and persuade customers to accept your products. There are many negotiations between buyers and sellers that require salesmen to participate. Therefore, good language expression is one of the important conditions for a good salesman.
一是清晰簡潔。銷售人員運用的語言應清晰、簡潔,用簡單樸實的話準確適度地表現你的思想。客戶的時間往往是有限的,誰也沒有耐心聽你長篇大論,簡明扼要地將問題描述清楚,是銷售人員語言表達的基本要求;二是說服力。說服顧客,不僅需要較好的語言技巧,更重要的是要掌握正確的原則,抓住顧客的切身利益展開說服工作,即“換位思考,站在客戶的角度,說自己的話”。
三、人脈力:銷售的關鍵
Salespeople need to accumulate your "passbook" to reverse your fate, because the connections have magical benefits. For an individual, profession is a sharp sword. Contacts are secret weapons. On the one hand, it is to expand contacts and to pay attention to the depth, breadth and relevance of connections. The depth of connections is the extent of the lengthwise extension of connections. The breadth of connections is the extent of the extension of connections, the extent of the scope and the relevance of connections.
Human resources should have breadth and depth, and also need to be connected. Use friends' friends or other people's introductions to expand your network resources. In the long run, do not have a "myopia". You need to focus on growth and extension. Two, you need to run contacts, such as making full use of customers' reputation and making use of influential groups in the sales process. So many enterprises or multinational corporations have hired retired party and government cadres to make full use of their connections to expand the market.
In short, sales are the unity of science and art. With the changing environment, we need to focus on the situation and experience, pay attention to feelings and values. For sales personnel, we need to constantly learn, enhance connections and shape influence, so as to continuously improve their sales ability and enhance their competitiveness.
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