How To Sell Tiger

To win a battle, there must be a strong team. Excellent sales performance must also be worked out by the marketing team that is brave and brave.

Sending an untrained business team to the market is like sending an untrained army to the battlefield. I am afraid they will not be able to shoulder any heavy responsibilities besides being cannon fodder.

　　1.以身作則，在工作中進(jìn)行培訓(xùn)。

Sales managers and sales managers usually start at the grass-roots level. They have rich practical experience and theoretical knowledge. They can carry out a one to one communication training with the industry representatives when they reach the market where they are responsible for business trip. They can analyze and answer the problems and puzzles raised by the industry representatives. They can also visit the market and visit distributors with the industry representatives, and correct the impropriety in the industry's endorsement at any time.

　　2.利用月底月中銷售例會(huì)進(jìn)行培訓(xùn)。

In order to facilitate the work and summary, enterprises usually arrange regular sales meetings at the middle and the end of the month. It is very rare for business people who are often away on business trips to have such a centralized meeting.

　　（1）主管和經(jīng)理親自進(jìn)行培訓(xùn)。

　　（2）讓業(yè)代輪流當(dāng)講師對(duì)其他業(yè)代進(jìn)行培訓(xùn)（可以在團(tuán)隊(duì)內(nèi)指定一名培訓(xùn)負(fù)責(zé)人由其具體組織培訓(xùn)）。這種培訓(xùn)的好處有：滿足業(yè)代的成就感；無形中給業(yè)代以壓力和動(dòng)力，因?yàn)橐o大家培訓(xùn)，自己必須先有東西，這樣就會(huì)使業(yè)代自覺養(yǎng)成學(xué)習(xí)的好習(xí)慣；培養(yǎng)業(yè)代的演講能力和現(xiàn)場(chǎng)發(fā)揮能力；由于業(yè)代所講的內(nèi)容大多是自己的親身經(jīng)歷，所以就更具有說服力，更容易讓大家接受。我在做銷售主管和經(jīng)理時(shí)，就經(jīng)常采用這一方法，收到了很好的效果。

　　（3）案例培訓(xùn)。經(jīng)理或主管可以在平時(shí)收集一些案例（包括正面的和反面的），在培訓(xùn)時(shí)讓業(yè)代學(xué)習(xí)討論。這些案例可以是經(jīng)理或主管自己親自經(jīng)歷的，也可以是發(fā)生在其他業(yè)代身上的。采用案例培訓(xùn)的最大好處就是說服力強(qiáng)，業(yè)代容易接受。

When I was a marketing director of an enterprise, I launched a new product. Because the products belonged to medium and high grade products, the promotion difficulty was relatively large, but the product had a good market prospect in the market under my jurisdiction.

　　（4）問題培訓(xùn)。每次例會(huì)時(shí)，業(yè)代都會(huì)提出各種各樣的問題，經(jīng)理或主管可以就這些問題組織大家集中討論，這樣往往會(huì)集思廣益，有這些問題的業(yè)代可以受到啟發(fā)找到好的解決方法，其他業(yè)代今后在遇到類似問題時(shí)也知道該如何處理了。

　　（5）游戲培訓(xùn)。如果只是采用課堂式培訓(xùn)，往往容易使大家疲倦和注意力分散，致使培訓(xùn)效果打折扣。針對(duì)這一情況，我在做銷售主管和經(jīng)理時(shí)經(jīng)常采用游戲式的培訓(xùn)方法。根據(jù)需要讓部分業(yè)務(wù)員充當(dāng)經(jīng)銷商、經(jīng)銷商的合作伙伴、經(jīng)銷商的員工、二批商、零售商等角色，然后讓其他業(yè)務(wù)員和他們“打交道”。在游戲活動(dòng)中，業(yè)務(wù)員們把自己平常遇到的情況融入到角色中，表演得活靈活現(xiàn)，大家在一片笑聲中學(xué)會(huì)了很多銷售技巧。

For example, we all know the importance of distributing goods, but many salesmen often fail to do so in practical work.

　　3.利用網(wǎng)絡(luò)培訓(xùn)。

Although it is possible to use the opportunity of regular meetings to train the industry generation, it can achieve good results, but business people spend most of their time travelling outside, and there are few opportunities to gather together.

When I was a sales director and manager, I asked all the industry representatives to learn to go online. They should have their own QQ number and inform everyone in the team, and at the same time establish a public mailbox, and everyone in the team can enter.

　　4.組織現(xiàn)場(chǎng)培訓(xùn)。

In practical training, a sales supervisor or manager can organize the industry to take effective training in the market or representative problem market, so that it can often get twice the result with half the effort.

　　5.一本書計(jì)劃。

Some people like to learn book knowledge, some do not like learning book knowledge, how to make them learn book knowledge, and make one thing learned by everyone.