Innovative Marketing Mode To Deal With Customer Churn

Specifically, the "hunting" marketing mode is just like a local moneybags, who recruited hunters to provide dry food and tools. The condition is to divide things in proportion.

In this mode, it is impossible for Orion to manage pparently in order to maximize its own interests. Otherwise, it is better not to fight anything, at least not to fight for the rich man.

Under the hunting mode, the infeasibility of business information pparency is manifested in the opaque information according to the regulation information, so the responsibility of not hitting the prey is borne by the hunter. If the business information is pparent, the responsibility of not hitting the prey will be borne by the manager. No manager of the hunting mode should shoulder the responsibility.

On the other hand, pparency can not only avoid the betrayal of its business information, but also promote its selling, because its own information can not be monopolize by itself. You can't guarantee that your partner will not sell out if you do not sell out. Besides, it is pparent to everyone, and it is more difficult to find out who betrays it. It is an inevitable choice to speed up the sale of company information in order to protect their interests.

For hunting mode, management is the management of Hunter resources. This resource is not only a manager but also a hunter, because the responsibility lies in the hunter.

What our managers should do is how to build a better platform to better manage the resources captured by our hunter, and provide some necessary conditions for hunters to relieve the worries of hunters besides hunting, so as to attract better hunters.

Business people can take customers away, which means that the customer is not the company itself. Customer relationship is only a condition for a hunter to get food and tools, just like a hunter is not a slave to a rich man.

The key to solve this problem lies in whether business managers can turn "hunting" business into "farming" business and turn hunters into farm workers.

In this way, farm workers can only take away their own labor force.

From hunting to breeding, the key lies in the leaders' consciousness and ability, can we set up such a business mode.

For aquaculture mode, management is the management of resources, and responsibility lies in management.

Workers are only the specific operators of management. The loss of workers is only the loss of labor force. He does not take resources away.

What managers should do is to optimize and configure resources.

Everyone is in need, and everyone is pursuing greater interests. The biggest interest is in the balance of needs of all parties.