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Marketing Through Brand Integration

2008/11/20 14:22:00 41885

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Twenty-first Century will be the century when famous brands compete for the whole world. China's economy is gradually merging into the international market, facing a more competitive environment and entering the era of brand competition. Market competition is the competition among factors such as product quality, technical service and price. The competition of all elements will eventually be achieved through brand competition.

It can be predicted that twenty-first Century will be the century when famous brands compete for the world.

Taking the economic strength of famous brand as the backing to divide the world resources and expand the global market will be a major feature of the international economic operation.

Brand strategy is the way to win the competition.

Nowadays, the competition among enterprises has shifted from a single commodity quality competition to a comprehensive economic strength competition, and the competition of comprehensive strength is ultimately the creation of its own brand.

Anyone who wants to become an excellent entrepreneur must understand and master the brand strategy skillfully.

Enterprises create products, and the market creates brands. The competitive advantage of enterprises is concentrated on the brand with market competitive advantages.

Therefore, enterprises should not only establish good management system and operation mechanism for production products, but also establish the correct brand strategy, so as to create effective market competition mechanism.

Brand strategy is not only for creating famous brand, but also for creating brand with lasting market competitive advantage.

With a strong brand, it is possible to form a strong market space and maximize sales profits through marketing organizations as far as possible.

If enterprises are eager for quick success and instant benefits, excessive pursuit of brand benefits, and lack of strategic thinking on future market, they will inevitably lead to heavy sight and long-term business.

The establishment of enterprise operation mechanism is controllable and the market mechanism is difficult to control. Because the market is constantly changing, the consumption concept changes, the market structure changes, the competition pattern changes, the social situation changes and so on, all of which may change the marketing organization and strategy of the enterprise.

Therefore, the management of enterprises should be guided by the market, and the marketing organization and strategy should be guided by the market and adjusted according to the different periods and different situations of the market.

So how to establish scientific marketing strategy has become an important topic for modern marketing organizations.

Enterprise management is the embodiment of decision-maker's thought and behavior, so market management should be the concentrated embodiment of brand strategy.

If an enterprise wants to create products with competitive advantages, it is necessary to draw up the correct brand strategy, so as to fully carry out various marketing activities of enterprises, to convey the same personality, consistent message and unified action through the brand, so as to win consumers' recognition of the brand and get the market effect they should have.

The characteristics, functions and values of the product are part of the brand, and the brand will have the factors of image, service and consumer's cognition and loyalty. The success of modern marketing is not only the marketing success of a product in a certain period, but rather the successful operation of the brand in the long run.

Integration is not only centralization and unification, but also the creation of brand value in order to achieve long-term and lasting integration.

All integration should conform to the purpose of brand strategy. All marketing strategies should conform to the principles and principles of brand strategy, so that effective market dynamic management can be carried out, and marketing strategies of different stages and stages should be worked out according to brand strategy.

Ensure the unity, correctness and systematicness of strategy through brand.

Marketing is not a strategy, but a specific manifestation of strategy. All marketing strategies aim at serving the overall strategic objectives of the brand. The brand strategy is instructive and long-term. The marketing strategy is operable and phased.

Every strategy of marketing should be integrated through brand, so that in the long run, we can create advantageous brand and create market competitive advantage.

Therefore, brand strategy planning must have sharp market analysis, concise and clear thinking, and make the correct judgement.

In the face of fierce market competition, enterprises should develop corresponding strategies to create market rather than conservative management.

We believe that the only way for modern enterprises to create competitive brands is to remain invincible.

Products are produced by factories, and brands are purchased by consumers.

Owning a market is more important than having a factory. We operate a brand rather than just sell products.

Products are very outdated and outdated, but successful brands can last forever.

Entering the era of brand competition, the current economic circles have put forward the "admission ticket to enter the twenty-first Century, which is a matter of life and death." but how to create a brand and develop brand strategy should be the most urgent task faced by entrepreneurs nowadays. However, no matter how correct the theory is, it must be put into practice. Without action, the theory can not be realized.

The solution to BIR brand competition is to create a set of effective brand strategy planning system through actual combat experience, and form a systematic solution to the idea of brand competition.

It is believed that the new concept will trigger new changes.