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Marketing Workplace: Four "Fatalism"

2008/11/14 13:28:00 41878

What is fatalism?

Fatalism is a world view which has long existed. It originated from Mesopotamia, Egypt and so on.

The most important theory of fatalism is that there are some determinant in the fate of many mysterious changes of human beings. These can also be called the determinant of the rule of necessity, which is the basic force of all the laws of the world.

Marketing job is to eat youth, passion rice, quotes rice, wisdom rice.

Youth is perishable; passion can never be high; market is constantly changing; wisdom is also lost in the day.

Sooner or later, the marketing people quit the workplace, and the running that seems to have no end is actually the end.

And when this end is coming, it is the fate that marketers are faced with.

Looking at the 70 million marketing people in China, there is no marriage with the enterprise itself.

No matter how brilliant the marketing road has been in Tengda, or how much value it has created for the enterprise, it will eventually run out of the following fatality, but only the different ways of choosing their destination.

　　一、老板：以自身資源為基礎(chǔ)另起爐灶。因?yàn)闋I(yíng)銷人每天的工作，其實(shí)就是老板的工作，將產(chǎn)品賦予更多的價(jià)值營(yíng)銷出去，而這就給了許多營(yíng)銷人另起爐灶的機(jī)會(huì)，特別是一線的營(yíng)銷人員，其每天接觸的是那些所謂的老板，每天接受著創(chuàng)業(yè)的熏陶，所以選擇了另起爐灶創(chuàng)業(yè)，不管是大買賣還是小生意，無(wú)非都成為許多營(yíng)銷人的一個(gè)不錯(cuò)的歸宿，但這種歸宿也要面臨著創(chuàng)業(yè)不歸路的風(fēng)險(xiǎn)！

　　二、半個(gè)老板：以股份形式介入企業(yè)經(jīng)營(yíng)。因?yàn)闋I(yíng)銷人，擁有的財(cái)富主要有兩個(gè)方面：知本（主要是無(wú)形資本）、資源；所缺也有三個(gè)方面：資本（有形資本）、平臺(tái)、產(chǎn)品。由于前者不脫離后者而獨(dú)立存在，無(wú)形資本要與有形資本相結(jié)合，成功的運(yùn)作模式要與一定的企業(yè)平臺(tái)相結(jié)合，良好的客戶資源要與一定的產(chǎn)品相結(jié)合。所以很多營(yíng)銷人最終放棄創(chuàng)業(yè)心態(tài)，而以股份形式介入企業(yè)經(jīng)營(yíng)，這也是許許多多營(yíng)銷人歸宿的最高境界！

　　三、老師：只教習(xí)不打仗。營(yíng)銷人選擇這種歸宿，近幾年呈現(xiàn)的比較多，因?yàn)楝F(xiàn)今各行各業(yè)都走向了營(yíng)銷競(jìng)爭(zhēng)時(shí)代，日新月異的競(jìng)爭(zhēng)環(huán)境，迫使很多企業(yè)都在尋求突破，而這種環(huán)境下，就造就了一批成功營(yíng)銷人走向了營(yíng)銷教練的崗位。他們通過(guò)多年的營(yíng)銷實(shí)戰(zhàn)經(jīng)驗(yàn)，以及營(yíng)銷工作中的總結(jié)，形成了自己的一套營(yíng)銷思路及體系，而這些思路與體系，不僅成為一些成長(zhǎng)性企業(yè)的發(fā)展源泉，同時(shí)，也為部分營(yíng)銷人找到新歸宿！

　　四、告老還鄉(xiāng)：功成身退。營(yíng)銷界有一句行話。叫“營(yíng)銷人吃得比豬還差，睡得比貓還晚，起得比雞還早，做的比牛還多等等”。這席話都是體現(xiàn)營(yíng)銷崗位的艱辛程度。而這種艱辛程度讓很多營(yíng)銷人，在獲取了價(jià)值回報(bào)時(shí)，同時(shí)，也讓他們犧牲了身體為代價(jià)。為此，部分營(yíng)銷人在凝聚財(cái)富后，選擇了另外一種生活方式，告老還鄉(xiāng)，功成身退。因?yàn)槎嗄陙?lái)，在營(yíng)銷職場(chǎng)拼搏，使自己身心疲憊，特別營(yíng)銷人員，每天面臨著營(yíng)銷數(shù)字的壓力，每天過(guò)著“夜總會(huì)（要不就是每天夜晚開(kāi)會(huì)，要不就是一到夜晚KTV）”的生活方式，壓得喘不過(guò)氣來(lái)。所以部分營(yíng)銷人選擇這種歸宿，就是要找回自我。

To sum up, there are no four points in the marketing career, there are no right or wrong points. Every choice has its reasons, but there is no sufficient reason for it.

What is the development of future marketing people?

It may be a qualitative change from a "professional manager" to a "career manager", but it is easier said than done. This requires the equal dialogue between the boss and the marketing manager, mutual trust, tolerance and co construction. I believe every marketer will regard his career as a career.

Although many marketers are gloomy, many bosses are right and wrong, adding a bit of weight and complexity to this topic, but they also guide our marketing career, and at the same time, put forward higher requirements for bosses and marketers.