Innovative Blog Marketing And Solutions

   First, we can not innovate.

Unusual is often related to the first innovation, such as Coca-Cola's marketing activities such as World of Warcraft, street basketball and other online games, such as Shanghai's "Olympic torch relay horn", like Pepsi Cola's "I want to pot" marketing activities, like some community pets who are thirsty for drinking Pepsi Cola, etc., such as establishing brand space and interacting with users on the community website, etc., all the first ideas can bring a good experience to users.

But if someone else is doing it, the effect of the following trend will be more and more attenuated, which is in line with the law of diminishing marginal effect. For example, Shanghai Volkswagen has passed the "Olympic horn", and other enterprises are adopting similar methods, so it is difficult for consumers to have interest. A good interaction plan also needs creativity.

    Two, lack of appeal

There are many needs of consumers, such as some interactive marketing can get tangible benefits, for example, some prizes can be obtained and so on. Such interaction, consumers will have some needs, but the end users will not always be able to get prizes, and there are too many similar activities, the effect will not necessarily be good, we need to consider more appeals.

In addition to material rewards, users have other needs, such as personal entertainment, self display and love, which are displayed, entertaining and rewarding in the process of interaction. For example, Pepsi Cola "I want to go to the irrigation" activities, users can upload personal photos through the website, if you win the vote, you can show yourself in Pepsi's jar.

For example, HP's "my computer, my stage" activities allow participants, especially college students, to display their creativity and create works on the Internet, such as painting, which meets the needs of young people to display themselves and publicize their individuality and creativity.

Not only the needs are multilevel, but also the needs of different groups are different. Therefore, it is necessary to design a good interactive experience according to the characteristics of the users and the core needs of the users.

    Three, hard to focus

The traditional marketing requirements increase the contact point with consumers, the more contacts, the larger the people involved, the better the effect may be. But for the interactive marketing of blog marketing, users need to participate actively, and the contact points must be focused on interested users.

Therefore, in order to improve the participation rate of consumers, we need to accurately analyze the user groups in the early stage, which involves multi-layer user attributes such as region, age, hobbies and so on. Through analysis, we find that the target user group's concentration and preferences increase the contact points on the Blog websites that users often appear. We must focus on these Blog websites instead of spreading nets everywhere. For example, when we are doing a marketing campaign of sporting goods brand, we do not need to propagate and promote it in user groups. If the website of sports enthusiasts mostly promotes cosmetic interaction and participation in marketing, consumers will not be interested and will not participate in it.

    Solution:

To meet the needs of blog marketing, there are only one core problem: to understand consumers and understand what consumers need, through truly listening to the needs of consumers, so that consumers can express their opinions and preferences, so that consumers can interact with each other and drive more people through the power of consumers.

This is easy to say and difficult to do. Enterprise brand owners always want users to build up brand awareness and become loyal supporters of the brand, while consumers want to get some economic benefits or happy experiences from marketing activities. The goals of the two brands are different. If consumers want to express their demands in a forced way, consumers may not be willing to accept them. Only when consumers are comfortable with the situation can they attract consumers' participation.

Only blog marketing based on the core needs of users can bring perfect interactive marketing experience to users and get rid of the predicament of blog marketing.