Investment Behavior Of Products At Different Stages

Liu Yongju, a marketing expert of Fang Yuan Zhi, said: the investment behavior of products at different stages

Product investment is to find distributors to help us sell products.

So, what kind of distributors can sell our products? This requires us to think seriously.

If we have only a single investment behavior, then this behavior is somewhat blind. For example, if we do not know if there are any consumers in the market there, then we will find a boatman to help us deliver the product to the other side. But if we can not sell it, we will have to return it later. There are many such examples in the market. Even if the market is not clear enough, they will blindly invite investment. However, we do not know whether market demand really exists; even if there is demand, consumers will not choose us or know.

When everything is unknown, many people will think that investment is the most economical way. As long as I invest, dealers will help me to sell. But what do dealers do? Dealers just help us deliver the goods instead of selling them for us.

If there is demand in the market, they can sell it in the past; if demand does not exist, they will not sell it in the past. So, if we want to invest, we should first consider where the market demand is. If the demand point is at A, we can not deliver the product to B point. When we know the demand point of the market, we should consider how to enlighten the demand point through the most reasonable state. When we just sent the goods over, the effect of the promotion took effect, so that sales could be completed.

If we talk about simple investment promotion without considering the cooperation of promotion and the inspiration of demand, it will be meaningless. In addition, our market is phased, and we should know what stage to do. If this market is to meet the needs of the stage, and we produce products that meet the needs, then there is no point in attracting investment at this time.

Why? Because if it is in the stage of need, then demand has not yet been fully cultivated. There is no need to cultivate, but the demand needs to be carefully cultivated. We haven't done market cultivation to pass the product, that is wasting resources.

We can see a lot of such examples. Enterprises can sell products by investment to distributors, and they can not sell them quickly. Is that not a capital occupation? At the stage of demand, we should be an ideal stage for investment promotion. Because when demand is just beginning to emerge, we have already identified this need and are considering the question of who to choose. At this time, we sell goods through investment, and consumers have more choices. For example, the market is growing at a high speed, and the market is increasing by 35% annually. In this case, we should send the products to the market.

Generally speaking, in the fast developing demand stage, it is suitable for investment promotion. But at maturity, how should we invest? In the mature stage, we have already occupied the market, and are selling all over the streets. At this time, we invite merchants to let our distributors shop our goods. Then, what is the responsibility of distributors to distribute goods for us? He has no responsibility. When he sells his own goods, he can help us to sell them. It is possible. But if he is not a seller, he is a new dealer. I said that I passed your freight and pulled it through, but I couldn't squeeze a place, and I couldn't sell it, which caused a backlog because the market was saturated.

In the mature stage, merchants will also face a problem: in the mature stage of the market, everyone is the choice of the product's personal interests. In other words, when the brand has been recognized, choose the different points of the product. When the consumer is the choice of personal interests, we must inform the individual interests when we invest. In fact, the choice of personal interests is a concept of individuality nurtured under a big concept of basic identity. If our personality concept is good enough, it will become a mature period and continue to grow and re-enter.

Therefore, we must consider what stage the product is in, and then take appropriate investment behavior. If the investment behavior is not divided into time periods, it is easy to go astray.

In short, attracting investment is the most advantageous factor in high-speed growth. At different stages of our business, dealers sometimes cooperate with us, and some dealers do not cooperate with us. This is not the same, so we can not rush to invest. In the period of rapid growth, it was originally necessary to rush, but at this time, we blindly inviting business because we didn't know the rules. After that, we gave a lot of preferential policies. Dealers sold the stalls in the past, then came back and said they could not sell well, and asked for a little more policy. We then gave a lot of preferential policies, and then the dealer came back or said it was not good to sell, but also the policy. The final result is that the distributor is strong, but we become weak. In fact, many of our distributors are so conniving with enterprises.