"Six Diligence" Rule Enables Marketing Personnel To Achieve Self Breakthrough

Xiao Shenyang, who rose in the Spring Festival evening, has a mantra: why? This sentence reminds me of a phenomenon that managers often encounter: sales staff who have not completed their tasks, there will always be a large number of people complain: I have tried my best, I have worked very hard, but why can not the sales volume be completed? Under the premise that the sales task assigned by the company is scientific and reasonable, and there is no significant objective factor affecting the sales target, I also want to ask these salesmen: why is that? Did you really work hard?

Perhaps some of these people, judging from their self performance, have really worked very hard, and the anguish of not completing their tasks will really make them confused and miserable. The ancients said: diligence and diligence are scarce. Peasant brothers know that hardworking can get rich. They believe that diligence can make up for their lack of intelligence. I think that diligence does not always make things happen. The direction of work is poles apart, the working methods are simple and crude, the working ideas are blurred, and the working mood is ups and down. Once the marketing staff fall into this trap, it becomes a soft fish in the jar, and the net fish is no avail. Then let the "six diligence" rule let you find the sense of self breakthrough.

Marketers are diligent. If you are a very diligent marketing person, you will continue to look down. If you are lazy or inactive, stop here. This article will not help you. Speaking of these nonsense, the author is trying to make you diligent and have nothing to do with it. In the actual marketing work, many marketers have summed up the meaning of the word "diligent", but the explanation and understanding is not comprehensive enough, not deep enough. There are 4P, 5P or 6P in marketing mix. I think excellent salesmen should have six diligence: diligence, diligence, diligence, diligence, and diligence.

      Xin Qin

The reason why the heart is always in the first place is because no heart is diligent. How can the heart be diligent? Your heart is your work attitude and passion for your work. You must be diligent in adjusting your mindset and stimulating your enthusiasm for work. Whether you have a better understanding of the nature of your work, whether you are satisfied with your job, your profession, whether you are satisfied with the working environment, whether you are satisfied with salary, whether you are satisfied with the company culture, and whether you are satisfied with your job is an important factor in deciding whether you work hard or not. A marketing person who has any of these items is very dissatisfied. He should choose to leave immediately. Don't continue to fool around. Your tired company is also tired. Your mood will affect more colleagues around you. If you belong to the core leader of the corporate executives, you should leave immediately, and you will push the company to a corner. This kind of "diligence" will make you lose your way, sink and fall, and eventually be swept away by the company. In marketing circles, this kind of person doesn't enumerate very much, but there are such people in your colleagues. Just imagine how a person who is complaining and complaining is not good at making progress, and how a man who hits a clock in a day will have excellent sales performance.

As the saying goes, no man can be a saint. A marketer can not maintain a high morale every day. The passion of Pai is endless work energy, that is, the machine must have proper rest and maintenance. Marketing is a challenging job. The practitioners in the marketing industry are suffering from mental problems compared with those in other industries. The pressure is only real in the industry. This will make it easier for marketers to have emotional fluctuations in their work. Money, competition, communication and other factors will cause marketing staff's emotional agitation, uneasiness or low down, which is a very normal phenomenon. There are always two or three days in a month. There are always twenty or thirty days of personal depression in a year. This phenomenon does not matter, but to learn self-regulation, we must be able to find excitement through various means, and quickly let ourselves out of the low ebb. Opportunities and challenges exist in marketing, and opportunity is our driving force.

A diligent salesperson will maintain a lot of energy and enthusiasm to do a happy marketing job.

     Brain work

Do not stir your brains, play wiser, and monopolize yourself. From the top to the grass-roots level, there is a lot of content to think about. If you don't like to think, your performance will not be good. Leaders' decision making will bring crisis to enterprises. At the grass-roots level, the market performance will be twice the result with half the effort.
Top management requires enterprises to improve their competitiveness, how to improve their profitability, how to plan the direction of enterprise development, how to motivate marketing teams, how to deal with the crisis of enterprises, and so on. At the grassroots level, more people consider their problems from the perspective of their own market. How to maximize the resources allocated by the company, how to increase the output of the core customers, and how to do holiday promotions, are all the questions you need to think about. I once passed a gold medal generation gap with the company's three consecutive year's sales performance. One of the most important factors in his successful sales tips is to work hard at his brain. In order to get a client, he can sleep all night and find a way to break through. He can always find a solution.

Do things in a planned way. Tomorrow, this week, month, quarter, year and year, we must think, plan, plan and aim.

There are no products that can not be sold, but those who can not sell products. To do marketing work, your thinking is clear and the method is ingenious, it will achieve twice the result with half the effort. The innovation of marketing work originates from diligent thinking. The accuracy of working ideas comes from scientific analysis. All of these require your attention.

      Eye care

We should develop habits that are good at observing and observing, and can capture details. In business negotiations, each other's facial expressions, body movements, are the list of observations. The psychological reaction of the other side will be exposed to the body and expression in casual situations. If the other person is restless, frequently changing his limbs to pose and his eyes wandering, it shows that he is not interested in your topic, or is not satisfied with the conditions you put forward. We should adjust the way of thinking and way of negotiation according to the details.

Diligent in finding opportunities to create favorable factors. There is no water in the water of customers and superiors. Cold, sad, new hairstyles, new costumes, interest and hobbies are all the opportunities and conditions to create favorable marketing interpersonal environment. Market personnel should pay attention to the industry, competing products, terminals, channel dynamics, collect useful market intelligence, translate into favorable conditions for themselves, and apply them reasonably to their market operation. Checking the terminal display, monitoring the effect of media delivery and so on, all need your eyes and diligence.

Watch the report frequently and watch the sales trend diligently. This is especially important for marketing managers. Sales and financial data are important tools for analysis. Whether sales are benign, whether the cost is accurate or not, the industry trend, competition information and so on will be reflected in all kinds of reports. Based on these data, we should make correct analysis and judgement and adopt corresponding strategic adjustment.

Read books frequently and charge frequently. Pay more attention to industry knowledge, professional knowledge, news trends, improve professional skills, theoretical level, enrich their knowledge.

    Speaking hard

Sweet mouth, praise is the cheapest and most precious gift. No one doesn't like to listen to nice words, and don't stingy your compliment language. The language should be appropriate and appropriate. Don't make a mess of things. It will backfire and make a fool of yourself.

Diligent in communication and communication. Often communicating with superiors will deepen your understanding and trust of the superiors, and bureaucracy in the marketing field. What about strategic planning and competitive strategy combination? I'm afraid your exaggeration can only be a mistake, killing your boss and pushing the enterprise to the end of the world.

      Leg work

Applicable to all marketing personnel. Marketers are to understand the market in depth, to make strategic plans close to the market, to make tactical combinations, and to develop different market competition means, so that we can know ourselves and know each other and win battles, and finally reach different levels of marketing objectives.