Japanese Designer'S Brand Management Road

Influenced by the financial crisis, over the past two years, many clothing brands began to narrow their business scale overseas and began to return to the local market.

Under such an optimistic background, they are growing up in exploration and practice with the question of "where to go" and "how to survive and develop".

In Paris, about 10 Japanese designer brands are active.

MikiMIALY is the Japanese designer brand born in Paris 17 years ago, and the brand TSUTSU of Japanese designer Sasaki Stomu has now developed to the size of a physical shop.

In today's increasingly fierce brand competition, the young designers of the 70 and Post-80's are also working hard in their respective ways.

Among them, COMMUUN is one of the rapidly growing brands. It has been four years since the first stage of the fashion week in Paris.

The founder of the brand is Jue Hai Dou and Gu Guan Yu.

Compared with the designer brand attached to the large brand group, the difference is that COMMUUN is a completely independent designer brand, and its products are mainly exported to more than 50 apparel enterprises such as Asia, Europe and the United States.

The design characteristics of purity and mobility make COMMUUN interpret its unique brand charm in the development of these years.

COMMUUN's brand charm is not only that, but also the company's ambience and ideas are quite creative.

British and French employees work side by side in Japanese companies while their office languages are English.

In fact, this is the international atmosphere of the "non Japanese companies and non French companies" created by COMMUUN.

Secondly, COMMUUN is an equal and harmonious employee relationship.

The average age of COMMUUN employees is around 28 years old.

Managers, MD, production management, printing press and so on, more than 10 employees, regardless of class, in the "brand growth together" under the goal of joint efforts.

The performance appraisal system is fully implemented.

The founder of golem is a highly artistically artisan designer.

The initial production part of golem is entrusted to the external factories, and the semi-finished products and accessories are returned to the studio for post production.

It is now in the early stage of the shipment of orders in spring and summer in 2010, and the studio is speeding up the construction period day and night.

At present, the 24 enterprises are the main customers. These customers are clients who have established their business relationship through their own screening and negotiation.

Today, the Golem brand has been established for more than 5 years. On the basis of the original Japanese company, in November 2009, Golem set up a branch in Paris to stabilize.

Next, the company needs to build a solid production system.

From sales to production, we can do our best to consider and take care of the plan.

How to retain brand personality and adapt to the operation of commercial brand is a major problem that Golem needs to solve in the future.

Japan's designer brand in Paris is also the choice of many Japanese designers in Paris, apart from France and Eastern Europe.

M 'sbraque (Matsushita Takahiro) is one of the men's and women's clothing brands that are famous for their traditional overcoats and overcoats.

M 'sbraque mainly uses European fabrics to be processed in Japan, and the products are mainly exported to Japan.

Paris's peaceful and mild urban culture and accumulation have nurtured and firmly established the brand style of M sbraque.

Matsushita Takahiro's next goal is to do something more technical and creative, and more special.