How To Shop The New Shop

In the process of buying shoes, customers seldom know the knowledge of leather shoes, and customers often recognize the credibility and service ability of a brand with the real effect of comfort and weariness. This requires salesmen to use a sincere and professional mentality and be good at all aspects of the store operation in the process of single store operation, so as to guide consumption, facilitate customers, serve customers, and make the store a place to satisfy customers' wishes.

You can't always complain about your platform and environment, let your mind be positive, and establish a sense of responsibility for being strong and big.

When Eisenhower was young, he once played card games with his family after dinner. He always had bad luck and complained all the time. His mother said to him, "if you want to play, you must play with your cards, no matter what those cards are." His mother also said: "life is the same, the licensing of God, no matter how cards must be taken, you can do is to do your best, to achieve the best results."

Later, Eisenhower kept his mother's words in mind, and did everything well in a positive and optimistic manner, and finally became the thirty-fourth president in the history of the United States.
　　
The mentality is the card in the palm, plays confidently, becomes the survival and the winner in the competition. With a good mentality, insight, intuition and inspiration will keep pace with the needs of the market and reach the shore of success.

Many of our first line buyers always say how others are strong in brands, how competitive their competitors are and how they have done their best. Performance improvement is still very slow, and their own brand awareness is not enough. The product mix has no advantage. From the psychological level, the salesperson's will is first defeated to the opponent, which is no responsibility. The sense of responsibility is to pay attention to the spirit of the end, and to fight against the best opponents. First of all, we must win ourselves. When we serve customers in a single store, the sense of responsibility of the shop assistants is the foundation to seize the customers' resources.

Passion for first-class work, persistent pursuit of goals, team spirit, generous attitude, effective solution to complaints, positive, believe that customers entering the shop will be infected, and your brand will have a good impression, so that stores become customers to meet the wishes of the land.

If the mentality is able to fuel the promotion of a single store, the operation of a store will become another more in-depth topic. Next, we will focus on the way to upgrade single stores.

The method can be said to be knowledge, skills, experience, creativity, etc., and it can be accumulated as a single shop promotion factor. Some brands can approach the soul of customers and let customers have a close feeling of "a distant neighbor". That is, the brand will have a desire and resonance in the bottom of the customer's mind, completely detached from the icy image of goods as objects. Why do some brands of goods on the shelf, but customers feel "close to the horizon" feeling? This is insufficient grasp of customer needs.

Brand is to seek the resonance and integration of customers in the mind, so approaching the needs of customers is the key factor of single store operation. The following are the main promotion methods of single store:

First of all, store shops should learn to stir up atmosphere, including hardware decoration and soft culture, which can not make customers feel cold.

1, the shop assistant sales music, different store location, different business hours, different festivals, music play is different, the music's priorities are regular, music can regulate the atmosphere of the shop, affect the customer's aesthetic mood and the working status of the staff. Music is cheerful, popular, and light music.

2, when shopping guides greet customers, sing and send sounds must be really moving, so that customers can remember your service characteristics.

3, store air conditioning temperature should be adjusted to the right, there is a sense of hospitality from home to home.

4, visual merchandising. Shop shelves lighting design and production is not standardized, or when business is weak, want to save money, do not turn on the lights or lights do not open. The lights are dim, and the whole shop gives people a feeling of depression. Where does the customer have the desire to enter the shop, let alone pay attention to your brand. Lighting should highlight the highlights of the product, display the technological details of the product, and highlight the tension of the brand.

5, shop smell, you can choose some perfume or perfume properly in the corner that does not affect the beauty of the shop, and bring a pleasant feeling to the shopping environment.

As a shopping environment service, the franchised store has a lot of details, neglecting some subtle management, or neglecting the customers' feelings. The ultimate loss is brand image. To make the store a "small house", we must insist on doing some simple but extraordinary things about single store operation, making the seemingly small business more finer, better and better.

Then talk about the display of goods.

The store includes shops, windows, middle island, ceiling, shoes, stools, cashiers, cabinets, ordinary containers and newspaper shelves. The display includes display of shoes and display of auxiliary products. For shoes, how to put 1 shoes, how to shape 2 shoes, how to combine 3 shoes, how to build 4 shoes, how much distance is placed between shoes, how far the shoes are from the laminates, how different seasons and different activities promote display, and so on. All these are to help the shoes to be placed through the shoes rack and the shape of the display. New products and best sellers should be displayed on the most visible and best shelf gold position to attract customers.

Ordinary containers, boutique cabinets, display windows, and shoes on the island, in addition to stimulating the eyeballs of customers, repeat the samples according to needs, enrich the distribution of products in the stores, and increase the opportunities for customers to choose and contact goods.

Shoes should be combined with the needs of commodity combination and price strategy. Leather shoes, such as men's shoes and women's shoes, can be classified into fashion shoes, casual shoes and formal shoes according to gender. According to the color system, they can be divided into cool colors, warm colors, and intermediate colors. They can be divided into positive shoes and special shoes according to the price. According to seasonal shoes, sandals and cotton shoes, they can be divided into sharp, square and round heads according to the shoe last, and can be divided into flat heels, middle heels and high heels according to the heel. When the commodity combination is clear, the price combination should be displayed separately because of the display of the shelves, and the price can not be "unified". It should be arranged according to the different regional characteristics and target consumers, and the choice is large. All these aspects are paid attention to, so that the commodity combination of the store can be ordered, and the product structure is clear at a glance, which is more thorough and thorough for the expression of brand characteristics.

For auxiliary products, such as enterprise publications, accessories, joint goods, welcome blankets, shoes, blankets, honor cards, warning signs, and other publicity materials, etc., all of these should be arranged according to the style of the store, market changes and the needs of brand culture.

The main purpose of display is to convey the brand information properly, to resonate with customers, to promote customers' desire to buy, rather than to play a trick on display.

Next, let's talk about service etiquette and sales skills.

Shopping guide is uniform in dress, dressed in light makeup, and must be well grooming.

The sales process of the store includes preparatory work, welcoming customers, asking for demand, merchandise promotion, invitation to try on, joint and several sales, warm cash collection, customer filing, sending customers, customer visits and so on.

The FABE promotion method is used in leather shoes marketing, from the aspects of material, color, function, design, price, workmanship and brand service content of the leather shoes, etc., it actively explains to the customer the selling point of this brand product, that is, Featrue refers to the tangible characteristics and personality of leather shoes, Advantage refers to the symbolic superiority, product efficacy and the interlacing point extended by leather shoes, and Benefit refers to the benefits and conveniences of customers buying leather shoes. Evidence refers to the demonstration of commodities, which is used to prove the authenticity of products, advantages and interests that you have introduced, such as technical reports, customer history, positive media reports, authoritative pictures, brand stories, etc. In fact, the process of promoting the customer's cognition from the product level to the mental level is also dependent.

Through FABE's sales promotion method, the customer's desire to buy is satisfied, and he buys the goods he needs at the right price. The advantage of the FABE marketing method is to promote the customers actively, ignite the sensitive points of the customers' needs, and eliminate the customers' doubts, so as to achieve the purpose of paying the customers. If your products catch the charm of consumers' minds, customers will have a sense of dependence on your store. If you regard your store as a place that can satisfy his wishes, customers will also turn back frequently, which is the "multiplication effect" of customer satisfaction.

The next work is the accounting made by the financial and store operation departments for the single store contribution, such as the increase and decrease ratio of each index, the aspect ratio, profit and loss balance analysis, the customer's contribution rate, the rate of entering the shop, the rate of return on investment, etc. the process of accounting is to let the effect become a history, and let the breakthrough of single store performance become a new start, so stick to and keep track of it, so as to refine and enlarge the scale of many stores, seize more market share and set up the market position.