The Golden Rule Of Clothing Store

First of all, what I want to say is that it is not necessary to rely solely on good judgement when purchasing goods.

How the clothing store operates is closely related to the positioning of merchandise and the view of purchase.

If you want to do a good clothing store, in addition to a good sales method, the most critical point is to "understand" how to purchase.

This "understanding" contains a lot of content, not only to know the location of the purchase, the price level of the wholesale clothing market and the customer base, but also to understand the preferences and characteristics of the customers, and what is more important is to clean up the goods.

This kind of experience requires time and experience to accumulate continuously, so that we can attain the level of pure fire, and it will not be achieved overnight. It will take at least 3 years.

Clothing should be marketable, appropriate, or "dual fitness", which is the key for businessmen to grasp.

Clothing is both marketable and appropriate, but it is difficult to grasp the "right".

Many investors who opened their shop for the first time failed because they were not able to see their eyes. Some even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

Let me give you a few examples to make a few analysis. In view of its limited level, we hope to have more business friends.

Losing track of first purchase

On the purchase, miss A first came to a head.

Prior to the first purchase, she carefully analyzed the products sold by her peers, and found that most of their goods were imported from local small factories and wholesale markets. In order to show that their products were different from them, miss A decided to find some more distinctive sources.

She saw a lot of people on the Internet for Hangzhou's wholesale trade clothing wholesale, so during the decoration of the shops close to the distance, to Hangzhou's nine star, star and other wholesale markets into the goods.

It is unnecessary to say that when she arrived in Hangzhou, many wholesalers heard that she had come from Shenzhen and looked at her with strange eyes.

When she returned to Shenzhen with 15 thousand yuan of goods, after running for more than a month, it was gradually discovered that these commodities were available in the wholesale market of Shenzhen, and the wholesale price was half as low as her purchase price.

Miss A realized that she was guarding Jinshan and begging for food. Obviously, there were some wholesale markets around her, but she was smart enough to ignore them.

Even more annoying is not this.

Even if the merchandise is expensive, it is not a big problem to sell as long as it can be sold, but the bad thing is that because she did not know the physical characteristics of the nearby consumers before entering the first shipment, the shirt size or the size of the trousers were all small.

The guests in the shop are in continuous succession. Many of them are attracted by beautiful decoration. But most of them are customers over 30 years old. Their sizes are quite full. The size of miss A is smaller for them.

The daily turnover can only be two hundred or three hundred yuan. Because the shop rent is low, miss A is not losing money, but the salesperson she hired said that according to the passenger flow after opening, if the size of the clothes in the shop is suitable, it can reach 1000 yuan per day.

Miss A knew she was still in the labyrinth for the first time.

Gradually, we saw that the first shipment was not right, not only the size was unsuitable, but also the style was not right.

Most of the customers in the shop are women over the age of 30, most of them like leisure style, and miss A is the first group to buy Shirts, which is more formal and suitable for working people.

Clothing store operators will face various kinds of confusion when they purchase goods, such as choosing their favorite styles, sticking to their tastes, or choosing products that are more fashionable.

Is it a suggestion to sell wholesalers to a certain style, or to pick only their favorite colors?

In the vicinity of the wholesale market, or to the market seems to be more well-known wholesale?

These problems, from the beginning of the business, always test the investors of the shops. They seem to have entered a great labyrinth. Every exit seems to have hope, and each export seems to have a slim future.

Training the eyes of the selected goods

In the experience of purchasing, miss B of Shunde is a master.

Her small shop is located in a small commercial street in Daliang's high road. In the past 5 years, this location is not a good clothing store. It can bring her nearly 10000 yuan of income every month. Now she is the owner of 3 clothing stores, and her clothing sales career is thriving.

The ancients said that ten years of grinding a sword, and the sword must shake the heaven and earth, and miss B can be said to be a 5 year practice.

Miss B runs a bulk store. The clothes, shoes and bags of the shop are all cleaned up by her from the wholesale market. She says that the clothes are "right" and the business is good. Otherwise, they will not sell the clothes if they are familiar with customers.

When it comes to the difficulty of purchasing, miss B has learned the skills of selecting goods quickly, accurately and ruthlessly. Only in this way can we pick up the right products and minimize the cost of purchase.

Miss B said that she was able to purchase accurately, which mainly achieved three points:

First, grasp the local market: what new varieties have emerged?

What is the sales trend?

How much is the stock of society?

What is the price trend?

What is the purchasing power?

On the whole, I know what I mean.

Two, it is necessary to compile the required cargo plan, and of course, it can also adapt to the changes in the process of purchase.

Three, when purchasing, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity in a market of 20 yuan can be obtained in another market of 15 yuan, so we must compare, and then proceed to implement the purchase.

Many people have a knowledge of clothing management, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow.

But miss B did not do so.

She will never stop buying new products because of the old fashions. Instead, she will seize the market demand and replenish the supply quickly, and will continue to sell until the momentum is weakened or the sale is over.

Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.

Online purchase is fast and convenient. For most of the clothing store owners, it is not only time consuming, but also wasting a lot of energy and energy.

Far away from home is not safe for most female shopkeepers. Now that Internet technology is developed, it is also a good choice to purchase goods online.

The advantages of online purchase include:

1, new styles, fashion style is very important to keep up with the trend.

There is no space on the Internet, and we will soon be able to master the latest styles of popular fronts, such as Shenzhen.

2, saving costs, online purchase can save a lot of road and accommodation costs, although there will be freight pport costs, but less than the personal travel costs.

3, flexible, online purchase options large, you can always purchase.

And the requirement for bulk production is low, even if you only enter 5-10 clothes, you can enjoy the wholesale price.

4, the price is cheap, as the site purchase is often from clothing production base (such as Guangdong) and other places, equivalent to bypassing the local middlemen or agents.

Therefore, prices tend to be cheaper than going to the wholesale clothing market in the local region (such as Xi'an's rehabilitation Road, Chaotianmen in Chongqing, and many Hanzheng Street wholesalers in Wuhan are in Guangdong).