Ten Rules For Choosing Franchises

A good project is not a good product, but a systematic project involving many aspects.

If there is a problem, it may lead to a series of problems, or even destroy them.

In order to reduce the blindness of investment, from the following ten aspects, we can greatly reduce the risk of investors for your reference.

First, the rule of root digging; two, time rule; three, boss rule; four, league rules; five, contract rule; six, location rule; seven, manual rule; eight, innovation rule; nine, brand rule; ten, advertising rule.

First, the rule of root digging.

Compare McDonald's, KFC and Dicos first.

There are 30823 McDonald's and more than 11000 KFC.

McDonald's was founded in 1955, and the franchise was also in 1955.

KFC was founded in 1930, franchising in 1952, whether it was established or licensed earlier than McDonald's.

There is no doubt that McDonald's must have studied KFC.

McDonald's has 750 stores in China, and KFC has more than 1500 restaurants in China.

KFC entered Beijing in 1989, the first store opened at the front door, and in 1992, there were 10 in the country.

In 1990, McDonald's China's first restaurant opened in Shenzhen, opened the Wangfujing store in Beijing in April 1992, and opened the franchise business in Tianjin in August 2003.

Dicos was renamed "Dicos" after buying Dewar in 1996 by Taiwan Dingxin group.

The first franchised store opened in February 1999, and the franchise was formally launched in April. By the end of the year, 17 franchises were opened.

Later, we saw a lot of such things as Mccann, Mccann, Mackenm, Mai ham, Mike ham, MD, Mandelis and so on.

It is not necessary for me to explain here that everyone can see who they are learning from.

If you want to find a project, my suggestion is to find out the top three strong industries that you are interested in, then compare the other brands, and divide out a father, son, grandson, and then according to your actual situation, you can choose which generation you are suitable for.

It can not be said that after you have distinguished your part, your project is over, and we need to further see if there is a complete supplier system.

Do Kentucky mashed potatoes taste good, and Orlean's baked wings taste good?

Many people believe that Kentucky's own production, in fact, his condiment supplier was founded in August 1919, called the American fast food company, the meat powder developed in 1933, caused a worldwide sensation.

Many famous multinational companies are partners of Ji fast Fu.

Please remember that any good brand must have a first-class supplier for its service.

Let's look at the coffee industry. Starbucks was founded in 1971, so far there are more than 9000 chain stores worldwide.

Beijing Meida Starbucks is a Sino foreign joint venture established in 1995. In 1999, it opened the first store on the first floor of China World Trade Center center in Beijing.

Shanghai unified Starbucks was established in Shanghai in March 2000, and has now developed to 56.

With Starbucks as the leading brand of the coffee industry, there are many such as the Shang Dao, the genuine pot, the DIO coffee, the classic coffee, the wild coffee and the Jesuit coffee. They undoubtedly have a strong Starbucks color, and we can see from the logo and the standard color.

In addition, a series of convenience brands and some local convenience brands have been developed from 7-11 convenience stores, such as yes, good German, fast passenger, etc.

From the simple development process of the above three industry brands, we can see that only three brands are dominant in the market, and the three brands should occupy an important share in the market.

This is not to say that other brands will not have enough to eat. The second tier brands will also be able to distinguish 123 or three brands from 123. In such a way, I think the items you are looking for will not be bad.