Market Analysis Of Women's Shoes Starting Shop

China is the world's largest producer of leather shoes and the largest consumer of leather shoes in the world. There are 7200 enterprises engaged in footwear industry in the whole country, plus the brand names of overseas enterprises and the famous international brands as well as the leather shoes brand produced by OEM. Although 80% of them belong to local brands, for entrepreneurs, they are looking for a needle in a haystack. Most of the most famous brands in China have been occupied by the first arrivals. Only a very few areas may be loosened. This is not the area where entrepreneurs can easily get involved. The person in charge of the chain of women's shoes suggests that entrepreneurs should choose new brands to enter the market. Because these brand design styles are more avant-garde, the style is relatively new, the brand advertisement input dynamics is bigger, the most important is the market coverage rate is relatively low, the growth space is big, to the dealer and agent's profit margin is also very considerable.

Price positioning

As a retailer, price positioning is the key to the success of retail businesses. The retail price of women's shoes ranges from tens to thousands of yuan. The price seems to be quite different. In fact, a good company's tens of dollars and thousands of women's shoes are only designed to meet their own product line. Let's take a look at the product structure of the manufacturer, we can analyze what kind of customers the manufacturers are targeting. For example, the products of dozens of women's shoes chain products account for 5% of the total products, 200 yuan to 500 yuan products account for 70% of the total products, 500 yuan to 1000 yuan products account for 20%, and 1000 yuan or more products account for 5%. From such a product structure, the road brand women's shoes are mainly targeted at the middle income group. So when choosing to join, entrepreneurs need to consider the situation of their per capita income. Consumers in medium and medium cities are acceptable.

Among many women's shoes brands, the price positioning of the manufacturers basically concentrated between 150 yuan and 500 yuan. There are still several grades that need entrepreneurs to identify according to the actual situation. 150 yuan to 300 yuan, 200 yuan to 400 yuan, 250 yuan to 500 yuan, 200 yuan to 500 yuan. Brand price positioning is usually determined according to the level of its design, the market share and the intensity of brand publicity. In some cases, the new brand will refer to the international brand or the domestic well-known brand similar to its style. When choosing to join, sell or act as an agent, the entrepreneur must have a thorough understanding of the market in the area and then choose a suitable market weakness for them to enter.

Discount ratio

The discount rate is also very important in the management of shoes. Most shoe manufacturers will give partners 30% to 50% profit margins, and will timely launch various promotional programs to create more profits for partners. However, people who have not been engaged in business or who have not engaged in shoe retailing will have some differences with the manufacturers at the beginning of their operation. The industry believes that this is a normal phenomenon. With the development of cooperative relationship and the increase in the number of transactions, the discount rate will also become clearer.

Return

As a result, the sales of women's shoes show a steady upward trend and a retail category. Therefore, basically, profits can be maintained at over 30%. And then invested in the same year, earning profits every month.