How To Control The Flourishing Market Of Franchised Stores

As the name suggests, there are many customers in the store. Generally speaking, every shop seems to have some busy shops. Some shops have a good location. There are many shops in the day. Some shops have a worse location, and the day is less.

No matter how many or less, the market is a prime time for making the list. Preliminary statistics show that the sales of general stores can account for sixty of the day, and the figures are not necessarily accurate.

But we often see that there are many stores in a lot of shops, and there are many customers, and the clerks are busy with them. They greet this, greet them, get confused, and so on, and the customers are almost gone. One statistic reveals that almost nothing has been done, and no business has been done at all.

For a long time, some shop assistants even fear the time of customers. They feel that this is not a good thing. People are tired and have lost time. There is little efficiency. If this goes on, they will become prosperous.

Why is that so?

In the final analysis, because of the lack of control ability in the market, many of the customers who have the opportunity to deal with business are lost because our employees will not be able to grasp them. The best sales opportunities for a day have been missed.

Careful calculation, the daily loss is a great number.

Especially at the end of the peak season, there will be more and more busy farms. If we can not grasp and control the losses, the loss of distortion is not a small number.

Then how can we control the control yard?

Generally speaking, we need to grasp the following aspects if we want to control the prosperous market.

1, we must help both sides and focus on breakthroughs.

In the busy market, one of the obvious characteristics is that there are many customers and few salespersons. Many customers may have the need to try on at the same time. A person who receives a customer is sure to be busy. Therefore, we must give full consideration to the needs of the market.

Otherwise, many customers may leave because they have no customers to greet them or try to try them on their own initiative, which will result in loss or loss of control.

How can we balance it? What are the rules?

Generally speaking, first of all, when the customer starts more, the store manager starts to help and take care of himself. When the store manager fails to receive the reception, the competent shop assistants have to shoulder the responsibility of helping and balancing.

Employees who lack a little ability mainly focus on the existing customers, focusing on the customers who have strong interests.

If we can't get through it, we should adopt a conservative principle to concentrate on breakthroughs for the customers with strong intentions. We must not be greedy. Otherwise, we will lose a lot of sales due to the distraction of energy.

2, we must create the atmosphere of paying the bill.

When we are in the market, we often see many customers trying on them. Many customers are looking at the products. Our shop assistants are also very busy. As a result, a large market is coming down, or most of them are not buying, or many people are queuing up to buy them.

Why is there such a situation?

How can we control this situation?

In fact, people have a herd mentality. When they see someone else paying the bill, they usually have an impulse to pay. When they see someone else trying to buy it, they will have an urge to give up.

So what we need to do at this time is to create an atmosphere for paying bills.

So how can this atmosphere be achieved?

The atmosphere depends on the voice, so we have to do it: shouting out the voice of buying and singing, and shouting and singing. When the customer pays the bill, the shopping guide must shout out loud: "this beauty pays the bill, this way please". This is a guide to the cashier, but it will soon be able to let other customers hear it. When the cashier is heard, the cashier also loudly cries out: "receive the beauty block, how many pieces you find", so that the rising and falling orders are of great influence to the customers who are hesitant.

When a customer hears such a sound in the process of trying, she will be instilled in the hidden meaning, which will promote sales greatly, and even unconsciously will produce a psychological comparison. Most of the good performance of the market is basically the sound of paying bills like this.

On the contrary, the customer pays the bill. If there is no such atmosphere, what does the customer feel? It is the customers who leave the store one after another. Instinctively, she will think that those who left are not buying, and the customers will also have a conservative mentality. Many hesitant customers may abandon the purchase.

This will happen even if there are lots of people in the prosperous market, and there will be little talk about the deal.

3, do not neglect the customers of new stores.

In the busy market, because there are many customers in the store, everyone is busy selling, so it is very easy to notice that when customers come in, it is a very dangerous situation.

We should know that when customers come in, if we do not pay attention, customers will not be concerned about the feeling. This feeling is very subtle, which may directly lead customers to come in and take a look at it.

So what exactly should we do at this time?

First, when the market is in full swing, everyone should have a sense of the whole audience. Instead of just looking at the customers they are receiving, they should take care of the whole audience. Especially when shopping at the door, they should always pay attention to whether there are new customers entering the store. If new customers enter the shop, no matter how busy they are, they must take the lead in calling the welcome slogans.

A welcome slogan takes less than 3 seconds, but on the one hand, it brings new customers' attention and makes the whole atmosphere more enthusiastic.

This has an impact on customers who have tried in the store.

4, pay attention to anti-theft and counterfeit banknotes.

When the market is prosperous, people are also the best time to start off because of the large number of people, so we must be very careful at this time.

We must pay more attention to the people who can come in and find that the customers can use their slogans or other ways to tell other colleagues.

Generally speaking, when a thief comes to a store, he often looks around, absent mindedly, looking at people, not looking at goods and eyes.

At the same time, we should also pay attention to the number of products taken to customers to try as little as possible.

In order to prevent theft, we should also pay attention to customers' counterfeit banknotes. When people think that people are many and their performance is good, many customers are queuing up to pay the bill. Some people will take advantage of this opportunity to take out counterfeit money. If there is money checking in the shop, of course, they can rely on the money detector. If not, then only the cashier will recognize the true counterfeit banknote.

In fact, customers who use counterfeit money sometimes have some unusual actions. For example, two people rush to pay the bill, and several people urge to hurry up at the same time. At this time, as a cashier, we must be careful. We must remain calm. We must not be anxious or messy. Once we are in disorder, we may be caught in a trap.

Guard against theft and counterfeit money are two things to pay attention to in the busy season. The most important thing is to pay more attention and find more and try to minimize losses.