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Significance:
First, enhance the user's trust in your site.
Two, the trust value of the website in search engine (TrustRank).
The following is mainly for your website's trust in search engine construction, generally in the following aspects:
1, the main body of information is complete: for example, for us, detailed and detailed as far as possible (which is conducive to the credibility of the search engine in the website);
2, the website in time for the record: get the ICP record permission (have to, unless you want to turn off the website, and do not want to do it yourself, the search engine will calculate and design for the local laws and regulations, do not trust to see those playing with fire website);
3, contact information: a detailed and complete way of contact (search engine can also see the way of contact with your website, do not believe in your busy schedule to make a phone call to ask Robin Li to see).
4, website size: the number of web pages is large and full of content (search engines prefer big and rich websites, open secrets).
5, original content: this one need not say more, look at some of those blogs that keep writing in a certain frequency, you know how much the search engine is original (I don't emphasize the content as king, but must be original);
6, copyright information: it is best to write, and it will not take a few seconds (google places more emphasis on sites with copyright information).
7, privacy information: the statement gives privacy protection to customers' information and netizens' information (it seems that your website is more formal. Although your website is a garbage, plus this does not prevent Google from looking at you).
8, link intact: the entire website is full of dead links, where robots climb to the wall, destined that your website can only be pinned to the evil wall of primitive society (because you let it work inefficiently, it hates you).
9, external links: avoid links with junk web sites. If you don't want your website to be fixed as garbage (before connecting with others, take a few minutes to look at each other's website, be careful that the other party is a factory).
10, speed of access: don't let search engine feel that your website is slow, it works a lot, and does not have much time to wait for you (for user experience is also important).
11. User experience: websites that are friendly to user experience are also popular with search engines (search engine: Science and technology is people-oriented!)
12, maintain a certain frequency update: not updated website, destined to be spurned (you occupy Baidu pit, but not shit, Robin Li can give you the ranking, what a joke).
13, domain name renewal: the best time to register for 10 years, do not pay a fee once a year (search engine will think you want to grab a handful, then run).
14, good internal navigation structure: the best use of text, do not use any pictures, a script, do not allow users to find a door to your site somewhere (search engine will think you are a good child, for the sake of users everywhere).
15, do not frequent revision: search engine will think your website is not reliable (for a while to sell white powder, for a moment to abduction of the population, even you will deny yourself).