Soft Wen: The Content Is Good, The Packing Is Better.

Having said so much, we want to let you know the importance of packaging. Let's return to our theme today: the packaging of soft Wen.

A good article, in addition to its original conception and exquisite style, absolutely needs a good selling phrase.

And this is a beautiful typesetting.

Maybe some of the literate workers will see laughter and typesetting here? Do we not learn when we wear a red scarf?

Every day, many users will be able to contribute, and almost none of them will meet the requirements of typesetting.

Jiang Jikun often visited other websites and forums' soft posts and articles, and found that there was almost no typesetting in addition to editorial intervention.

Some people may think that I emphasize that this is a bit of a teacup. What is the key content of the article?

　　一、排版的影響

1, affect reading experience

Just imagine, if we read an article, the theme is indeed very attractive and the content seems pretty good. But there are few punctuation marks and no clear paragraphs in the whole article. The full text is almost all together, and the size of the text is not in line with the Convention. Do we still have a mood to see it?

2, influence editor audit

I am an editor, and at the same time, I will receive a large number of contributors every day.

For poorly typed manuscripts, unless the contents are particularly good, they will not hesitate to delete them.

The reason is very simple. For him to re typesetting, he can turn to at least three or four articles online.

For articles that are beautifully typed, they usually pass through, because there is no time cost, so as long as the background is slightly "passed" on the OK, why not?

So those friends who often fail to contribute can't see through their typesetting first.

3, affect the media reprint

The principle is almost the same as the second one. At the same time cost, are you willing to turn ten articles or go to an article?

4, affect personal brand

The network is virtual, can not see myself, so when we evaluate a person, we often judge by his language, words, behavior and other details.

And the typesetting of the article is equivalent to people's clothes.

What kind of impression do you have if you see a badly dressed person? Similarly, when you see a very bad article, what do you think of it?

5, affecting career development

I believe many people will have doubts when they see this article. What is the connection between typography and career development? Is it alarmist? Actually, it is not.

Poor typesetting, at least proves three problems. A and author do not pay attention to user experience; B, authors do not pay attention to product details; C, author's writing skills.

For the Internet industry, the first two are deadly.

Who will hire an employee who doesn't care about user experience and is very careless? Anyway, if I were, I would not.

Two, no typesetting reasons

What are the reasons for the lack of standardization of typesetting? Jiang Li Kun did a little investigation, probably for four reasons.

1. No typesetting awareness.

This is one of the main reasons. Many friends never thought about the typesetting problem. Basically, it was OK after the article was written.

2, do not know how to correctly typesetting.

This part of people has a sense of typesetting and wants to make a good version.

But they do not know how to make typesetting correctly, basically according to their own standards.

3, too lazy to make typesetting.

This is the most frightening thing: (we can only tell you that young people do not work hard and old ones are sad.

)

4, software or website problems.

This is also one of the main reasons.

For example, many friends first wrote articles in WORD. After finishing the version, they copied and pasted into the website.

But in the process of copy and paste, WORD will generate a lot of junk code, or even typesetting error.

In addition to these software reasons, some websites may also have typographical errors due to procedural problems.

So when we publish articles, we must pay attention to see if there are any mistakes.

Three. Basic typesetting method.

Having said so much, what should be the correct way of typesetting? Here are the five most basic ones. The five can be done well.

After all, we are not professional literate workers. There is no need to study too deeply in some areas of special details and specialties.

1, the first row of each paragraph is two spaces.

The two case here refers to the length of two Chinese characters.

2, a line between segments and segments.

Only in this way can the article read without feeling of oppression.

3, correctly use punctuation marks.

For example, the article must use full angle symbols, not half angle symbols. Many friends' articles often call commas and periods into "," "."

Specifically, you can search the keyword "punctuation usage" on the Internet, and find relevant information to learn.

4, subsections should be subtitled and thickened.

If an article talks about a number of questions, there should be subheadings in different aspects and thickening of minor headings.

Just like this article.

5, do not modify the font size, font and color.

Any website or forum has the default font size, font and color, and this standard is basically verified by the user reading experience, so it is easy not to change the font size, font and color.

　　四、發布完成后一定要檢查一下

The reason why this is listed alone is that many problems often arise from carelessness.

So whether it's posted on your website or posted on other websites, you must open the text page to see if there is any mistake.

Even if 99 websites are released, there are no problems with the 100th websites.

There are so many questions about typesetting.

Well, I admire myself for such a small question. I actually played more than 2000 words in a long way. It seems that I will become a Tang monk.

But in the end, I would like to repeat the fact that typesetting seems simple, but it is not easy to develop the right habit of typesetting, but the most important thing is to carry out the implementation.