Shoe Enterprises: Set Up Their Own Sales Network System.

As we all know, the first tier cities have always been the battleground of famous brand shoe companies at home and abroad. These brands have already reached the stage of white hot in the first tier cities. With the advantages of superior geographical location and abundant market resources, the shoe companies that are stationed in these cities can always get higher economic benefits. Although the high cost costs must be paid, brand building and profitability are more important for shoe manufacturers.

For those small and medium shoe companies with weak brand strength, although entering the front-line market can make brands quickly gather popularity in a short time and raise their profitability, huge investment can make the growth of small and medium-sized shoes look forward to.

But on the other hand, small and medium-sized shoe enterprises that develop in the two or three tier cities and towns may also progress faster and better than big brands that are fiercely competing for shares in the big market.

As a rising star in the footwear industry, the Po Da shoe industry has broken the monopoly terminal form of the traditional footwear industry, created the terminal mode of "jeans + vulcanized shoes" with the sale of goods, and is also different from the newly emerging brand enterprises in the choice of sales channels.

In recent years, many small and medium-sized brands, especially the new brands, have chosen the strategy of breaking through the curve. First, they should avoid the edge, not directly enter the first tier market, and turn to the two or three line cities.

While the shoe industry does not drift with the tide, it enters into the first tier market. In the shoe and clothing wholesale market of major cities, it has implanted and expanded the chain of consignment, and has gradually extended the sales tentacles to cities and towns in all directions by selecting some high-quality shoes and clothing wholesalers, so as to further consolidate and expand sales channels and enhance the influence of the brand.

It can be seen that the choice of sales channels is very important for shoe enterprises. Whether it is the first tier cities with high environmental conditions or the potential of large and medium sized cities and towns, the shoe enterprises should choose the most appropriate sales channels according to their own development level, strategic objectives and market competition situation, so as to make the brand base on the market smoothly.

In particular, the small and medium sized shoe enterprises that lack brand awareness do not have a strong media promotion ability to compete for a place in the consumer goods market.

Shoe enterprises should start from the planning of sales channels, concentrate all their energy, and take a solid job from outlets to cities and then to regions, so as to gradually establish their own sales network system. This is the only way for enterprises to develop, and is also the key link to promote brand marketing.

But it is easy to say, but there are many difficulties in implementing it.

Then, how should shoes enterprises plan and establish sales channels?

The market positioning of the brand directly affects the planning of the sales channel, so the first step for the shoe enterprises is to have a clear market positioning for the brand.

In the homogenized and serious shoe industry, only by deciding the target market and main consuming groups of the brand can the shoe enterprises decide the correct sales channels, set up channels according to the market environment, and sell the brand products to the consumers who need them.

Shoe enterprises should conscientiously complete the market investigation work, comprehensively analyze their own capabilities, competition situation and market conditions and other related matters, so as to formulate reasonable brand market positioning, which can not only regulate products and channels to achieve corresponding sales and promote sales, but also make brands differentiate from other competitors, create distinctive distinctive personalities or images, and win the core competitiveness of the occupied market.

At the same time, shoes enterprises should conduct a series of professional methods to explore consumer psychology, find out explicit and implicit psychology of consumers, so as to satisfy consumers' existing needs and explore potential demand. Only by understanding consumers' purchase expectations and preferences, can they choose the best sales channels from the perspective of consumers, and interact perfectly with consumers. They will provide products and services to the right market at the right time and place, so that products will be favored by consumers and cultivate brand awareness and loyalty.

Secondly, shoe companies should choose the right channel partners, whether they are distributors or agents. They should set up a complete cooperative strategy plan based on their own strength and the background strength of the other party, and go deep into the front-line market research, so as to determine the sales terminal and the choice of channel mode.

It is necessary to provide corresponding resources to support channel partners. This will not only enhance the confidence of the partners in the brand, but also ensure that the sales strategy of the brand is implemented according to the established plan of the enterprise, strengthen the brand effect under the joint efforts, and make the market bigger and stronger.

In the course of the operation of the sales channel, the shoe enterprises must strengthen supervision and management. The implementation of marketing activities, the training of relevant personnel, and the setting up of the system mechanism are all very necessary, which can ensure that the tasks of the sales channel are better completed.

When the shoe enterprises reach a certain height, if there is a bigger channel ambition, we can adopt a gradual contraction strategy to layout the sales outlets in a more scientific way, adjust the relationship with the partners, and strive to establish a sales channel network system with maximum benefit.

Today, with the rapid development of the Internet, the mode of enterprise sales channel has more diversified choices. However, no matter how it changes, sales channels are always an indispensable part of enterprise marketing.

The so-called channel gets the world, and the shoe enterprises only have enough feet to make every step of the planning and do every job carefully, so as to gradually build up a marketing network with sales channels. Even the obscure small shoe enterprises can become one of the most powerful brands in the complex market.

International shoe net