Liang Kai: Invisible B2C Operator

Few people know that "Wuzhou online", that is, the use of search engines, but when you shop in the official website of Lining, admired and other famous brands or Taobao shop, the sales and customer service personnel directly dealing with you come from Wuzhou online.

Liang Kai has positioned himself as an e-commerce service provider, whose business mode is to provide e-commerce services for end users Brand Company, from pre planning, network platform construction to operation, promotion, logistics and distribution, financial settlement, customer service, etc., Wuzhou online can provide a full range of solutions.

It can be understood that in the field of e-commerce, brand operators only need to do well in core product design and production, and the rest of the things can be handled in a single way.

In 2007, Liang Kai was once a follower of PPG, but the pursuit lasted only 2 months, because he found that PPG's mode was very difficult to run across categories: it was easy to sell shirts, but it was difficult to sell other products, and he wanted to be an expansible platform.

He quickly decided to adjust the direction and gradually form the direction of e-business outsourcing.

This adjustment is also related to his previous work experience.

Prior to 2000, Liang Kai had worked in sales in UT, com, Compaq and Oracle. Among them, Oracle products included databases, ERP, management consulting, e-commerce software and services.

At the end of 2000, Oracle had sold e-commerce hosting services to large enterprises such as PetroChina, but the market environment was not mature at that time, and the service was not recognized by the market.

In this process, Liang Kai's biggest gain is that the introduction of a new system by large enterprises is very difficult. If we can solve this difficulty, it will undoubtedly be a business opportunity.

When he began to consider the new direction of entrepreneurship for himself, this inspiration undoubtedly enlightened him: e-commerce is not just a website, but a complete and demanding system. The pformation of traditional brands is very difficult. Why not provide such services exclusively?

The timing is just right.

At that time, Taobao and eBay had cultivated the habit of online shopping, and the traditional enterprises with brand were eager to see the successful cases such as PPG, but they lacked the practical experience of e-commerce.

Liang Kai believes that in the next few years, Taobao, pat, Baidu and red children, Amazon and other platforms will still play an important role in the field of e-commerce, and traditional enterprises will also march forward.

From the end of 2007 to the middle of 2008, Liang Kai gradually turned this concept into reality, and the economic crisis made traditional enterprises more positive towards e-commerce.

Over the past few years, most companies have been more aggressive in their offline expansion. Now we must consider the cost. E-commerce is undoubtedly the best choice.

"In the past one or two months, the negotiation cycle between us and branding is very short, and the speed of cooperation is accelerating." Liang Kai said, "for brands, if you do e-commerce, recruitment, network construction, system selection, and business development, even if everything is going well, it will take a year.

To cooperate with us, we need not invest much in the early stage, reduce the risk greatly, and only need two or three months is a great temptation. "

There is an interdependent relationship between Wuzhou online and branding. In addition to running official e-commerce websites for brands, Wuzhou online also includes Taobao, pat and other platforms to achieve the best marketing results through differentiated positioning of different platforms.

At present, brands and Wuzhou online usually adopt revenue sharing mode, which makes Wuzhou online a virtual operator of e-commerce, not just an outsourcing company.