Analysis Of Ten Classic Business Models

The day entertainment mode of thinking revolution

For enterprises, it means that every old thinking is broken, and the process of new thinking is full of business opportunities.

If you want to select the most successful business plan in 2005, the program of "Super Girls", which is not designed by Shanghai Tianye company, belongs to us.

On the day of super girl broadcasting, all the empty streets are comparable to the Spring Festival Gala. However, unlike the Spring Festival Gala, they spend almost nothing on the whole plan, and let all the media do free publicity for them.

With this strategy alone, Tianyu company quickly stepped into the forest of wealth, growing fast and staggering.

In the past, most people thought that the better programs and the more elaborate programs were more likely to attract attention. "Super Girls" tells us that these are all true, but what is really noticeable is those with high participation rate and strong interactivity. In this sense, Super Girls is a revolution.

The reason why "super girl" is far-reaching is attributed to creative learning.

The idea of "Super Girls" is a direct "copy" of American Idol, American Idol, which is a doctrine.

But the success of the Super Girls lies largely in localization, which includes the abolition of the age threshold, the proposed singing and singing, the link between the short message voting and the PK elimination, and the enhancement of the interaction with the audience.

From the 2004 door to the cold, to today's heat, Tian Yu company and Hunan satellite TV always adjust the creativity according to the market feedback, which is the process of "using the brain, letting out your eyes, and taking" by Lu Xun.

"Super Girls" is a cultural phenomenon, but for an enterprise, it means that every old thinking is broken, and the process of new thinking is full of business opportunities.

The grand model of unyielding power

The development of enterprises should not stop in growth and profits. We should ask ourselves whether we have made the most of the advantages and whether we can achieve greater growth.

A magnificent legend is a legend. Its birth is quite accidental.

There is no such story as Chen Tianqiao's discerning treasure in obtaining the agent of legend. He is only passive and lucky.

But after the legend has settled, Chen Tianqiao's business genius has played a stage.

Buying the server instead of renting the server is that he takes advantage of the growth of gamers to get the initiative of the operators, delinquents the cost of splitting the Koreans, and establishes the Heng Kang network as the general agent of the sales channel. These gray means are his occupation of the upstream resources; the development of the legendary world is his escape from the fetters of intellectual property rights.

Chen Tianqiao's shrewdness is that all these achievements are used to increase investment, and the success of each bargaining step has become the bargaining chip for next negotiation.

This unyielded expansion has yielded fruitful results. Now the legend has registered 120 million users, and the number of online users is over 1 million. It needs at least 6000 servers to operate.

Mastering the huge user base and the high investment barrier, become the strongest bargaining power in the value chain of legend. Finally, the Korean who lost their fortune can only turn to Chen Tianqiao to continue making the legend.

The emerging online games market is a geomantic omen, and the success of the grand success really depends on this.

However, although online games are a profiteering industry, frustrated or even bankrupted manufacturers are still like the same river. Gathering friends network and Haihong holding is a mirror. Even if the same successful online games companies, such as 9 cities, snails and other companies, the weight is also quite different from that of Shanda.

The reason why Shanda is able to occupy the heavenly king mountain is related to its unyielding expansion strategy. This is just like war. The greatest victories of wars in the past dynasties are not achieved in decisive battles, but in the mop up and chase after victory.

The development of enterprises should not stop in growth and profits. We should ask ourselves whether we have made the most of the advantages and whether we can achieve greater growth.

The concept of king is the focus mode.

Focus Media does not sell advertisements to customers, but sells the network to the capital market, which needs the vision of capital management that traditional enterprises do not have.

Unlike Shanda, Focus Media is wholly a "concept stock" in China on NASDAQ.

Before its listing, its main business, online games, has brought huge profits and cash flows to them. In 2002, Focus Media, which had only begun to take the lead, has been famous overseas in such a short time.

The main business of Focus Media is to operate liquid crystal display advertising network in offices and other commercial real estate establishments.

Although this new office strategy attracts people's attention, the amount of investment required is also great. The cost of installing a liquid crystal display screen in a grade A office building in Guangzhou is often tens of thousands of yuan. If there is no special way, the prospect of Focus Media will be wide and difficult to develop rapidly.

The development of Focus Media can only go through Nasdaq, after venture capital has completed its previous operations, it will be relayed by capital market later.

Therefore, we saw a wonderful performance of 3I group, Softbank, Goldman Sachs and other international venture capital funds.

Since the aim is to go public, Focus Media pays great attention to the creation of the concept. The key to this concept is to answer a question: is it possible to make profits? The Focus Media official said, "as a supplementary form of traditional media, Focus Media focuses on the accurate coverage of high-end consumers. At present, the initial investment of Guangdong Focus Media has reached about 10000000 yuan, although the investment is not small, but now it has begun to bring profits to investors".

Fundamentally speaking, Focus Media does not sell advertisements to customers, but sells the network to the capital market, which needs the vision of capital management that traditional enterprises do not have.

Not only Focus Media, it should be said that every business facing the market is actually multi-faceted, the key is to see whether leaders have the vision of capital management.

The New Oriental mode of "sending water" to make money

For an enterprise, outside your business objectives, look at the value chain associated with your goals, and there may be unexpected surprises.

In the American gold rush era, a proverb was left behind: "gold rush does not make money."

In the American gold rush era, the dream of getting rich overnight supported the rush of gold rush to the West. However, those who really achieved their goals were few and far between, but they provided support services for these people's dreams.

If the Chinese dream of going abroad is now a dream of gold rush, then the New Oriental English school serving here is a water bearer.

The New Oriental, which is hidden behind the veil of educational industrialization and training institutions, is actually a service institution for overseas students. Yu Minhong is an overseas ferry person.

Before he founded the New Oriental English school, Yu Minhong himself was also a gold diggers. When he graduated from University, his classmates went abroad, but he was refused several times by the embassy.

After becoming a Peking University teacher, he still did not give up his overseas efforts, but he still failed.

In 1992, Yu Minhong, who gave up his dream of going abroad, began to work in the training schools in the community, and then set up his own door.

At that time, education and training had developed to a considerable extent, but there were few training institutions for the purpose of "G" and "Kao". But Yu Minhong's New Oriental was basically organized around the two purposes of "G" and "Kao", so the development was very fast.

After 1995, New Oriental began to expand rapidly, becoming the pronoun of GRE and TOEFL Training. Yu Minhong also completed the pformation from gold rush to water delivery person.

In commercial activities, value is a chain, so interests and interests are often accompanied by each other.

Every kind of "hot" in the society is a kind of gold mine, but gold mines are not only a way of mining. For an enterprise, besides your business objective, look at the value chain associated with your goals, and there may be unexpected surprises.

51Job mode of partnership in the world

The development of enterprises is more and more dependent on the external environment. Every kind of interpersonal relationship will constitute a successful capital. In the past, heroic enterprises will gradually become less and social enterprises will gradually increase.

51Job is actually an online agent, and you can think of it as a personal e-business.

This kind of intermediary business moved to the Internet is started from 51Job, and has also been successful in other fields.

In September 30, 2004, with the successful landing of 51Job on Nasdaq, the 4 founders of 51Job exceeded 400 million yuan.

51Job is a typical success of Hongkong's Zhen Ronghui based international team in Bhn.

Zhen Ronghui, CEO and President of 51Job, was born in Hongkong and grew up in Hongkong. Senior vice president and CFO Jane born was born in Taiwan, China. Senior vice president Feng Lei is a real Beijing person and completed her studies in Beijing.

Unlike China's first generation of private enterprises, which are led by a strong leader, including the family members connected by blood ties, we find a clear partnership in the new venture enterprises represented by 51Job.

Moreover, apart from brothers and other family business relationships, these partners are more closely related to their relationships with their classmates, colleagues and friends.

More than 50% of the wealthy come from partnership ventures.

At the same time, entrepreneurs with overseas study backgrounds tend to be more likely to establish partnerships, while domestic entrepreneurs are still mostly single business, and have the same characteristics as traditional Chinese entrepreneurial stories.

The mode of partnership wealth creation means that the development of enterprises is more and more dependent on the external environment. Every kind of interpersonal relationship will constitute a successful capital. In the past, heroic enterprises will gradually become less and social enterprises will gradually increase.

Slow slow Shunchi mode

Any enterprise has a Shunchi experience, that is, under different market backgrounds, it adopts different development strategies. However, there are few such as resolute, active and strong as Shun Chi makes.

In the development of Shun Chi expressway, Shunchi mode has become the object of condemnation by the real estate industry and the media. What is more interesting is that when Shun Chi falls and how it falls down, it seems to become a hot topic.

Shun Chi's development has subverted the slow and leisurely atmosphere of the traditional real estate industry. He has put the manual workshop style rolling development into the extreme.

The biggest feature is that the time between land sales and sales is reduced to the shortest, and the speed of operation has almost reached the limit of real estate projects.

This is to shorten the period of capital occupation to solve the problem of large capital gap and tight capital chain.

There is a cloud in the art of War: it is better to be late than to be slow.

The essence of Shunchi mode is speed, but the hardest part is speed.

Sprinter knows that even if you are running faster than your opponent for a few seconds in a race, you need to mobilize all your strength.

Shun Chi's speed is just a point of view, and the power to support this speed is the value of Shunchi mode.

However, we should note that Shunchi mode is not a long-term mode of use, because the biggest support for Shunchi speed is the market background. Fundamentally speaking, the Shunchi mode is just a false start under the bull market.

This is the most prominent performance in the high price of the problem, Shunchi to run fast, it is necessary to grab a high price, but in the bull market, Shun Chi high price of the land sold to the completion of the sale can not be expensive, but the market is cold, its speed will inevitably be restricted.

After the macro-control came, the speed of Sunco slowed down, but only in a short span of 3 years, Shun Chi grew from a small unknown company to a real estate giant like Vanke.

In fact, any enterprise has a Shunchi experience, that is, under different market backgrounds, different development strategies are adopted. However, there are few such resolute, active and strong ones as Shun Chi makes.

Baidu model without fear of strong enemy

The market space is much larger than we imagined. Even under the strong opponent's monopoly, we can still find room for development. Baidu's success proves this.

In the Internet era, there is a phenomenon called first impressions. For some software, if users are used to it, if the quality is too different, users will have a higher change cost.

Microsoft is the most beneficiary of this phenomenon. It monopolizes almost all operating system software with high quality and customary threshold.

One view is that Google will be the second Microsoft, and all companies that dare to exist in search field are facing the fate of being killed by it. But the existence of Baidu has broken this myth.

So this view has changed. With the development of Google in the field of Chinese search, Baidu's space will be smaller and smaller. At last, it can only lift the banner of the national industry once again.

But in the past few years, Baidu has been concentrating on Chinese search. Google is still strong, and Baidu is still developing. NASDAQ is listed on the market. 298 millionaires who emerged overnight have announced that Baidu's bitter kiln has not squatted for years.

In fact, the contention between Google and Baidu is not so fierce. Ordinary netizens do not even know the concept of Baidu listing.

They only know the search, and the people and things that provide search services are not necessary.

They evaluate the standard of a good search service as "user experience", or "user experience".

The so-called commercial honourable, only exist in the imagination, consumers are actually extremely flexible, Baidu is seeing the existence of such consumer sentiment, so adhere to Baidu's exploration and expand the market space.

Many business students have heard such stories. After a large bottle of stone is placed in a bottle, small stones can be loaded, and small stones can be loaded into sand, which can still be poured into the water after being loaded into sand.

Therefore, the market space is much larger than we imagined. Even under the strong opponent's monopoly, we can still find room for development. Baidu's success proves this.

New shoe old road Ctrip mode

The gap in the industry is often a blank area, not only between the old and new economy, but between the new economy and the new economy, between the two traditional industries, there are many opportunities, so long as you can find a definite combination point.

You may have had this experience. When you are waiting at the airport, you will always receive a free Ctrip card. At this time, you may notice the close combination of Ctrip and the Internet.

Ctrip is fundamentally a NASDAQ story.

But the overall design is clearer, so the development is relatively stable. It can be said that there is a premeditated use of risk funds.

Ctrip initially studied Sina and Sohu to make websites, but in the hands of Liang Jianzhang, Ctrip became more and more unlike websites.

Over the past few years, Ctrip first acquired the largest hotel reservation center at that time, Hyundai express, then cut into the area of air ticket booking, and bought the Beijing coast of the air ticket agent company. Last year, the southwest travel agency of Huacheng gained its income and officially entered the self-service travel market.

In Liang Jianzhang's vision, Ctrip is not a home website, but a high-tech travel service company and an integrator of traditional industries.

In this case, Liang Jianzhang's story about venture capitalists soon became a reality.

In 2000, less than 100 employees were Ctrip, and then increased to more than 1500. The multiplying growth of business turnover made it difficult for traditional travel companies to keep a close eye on it.

Academic people like to search for borderline subjects because they are easy to produce results.

Similarly, the story of Ctrip is so smooth because it is neither purely in the new economy, and has avoided the Internet bubble of those years. At the same time, it has not become a general travel agency. From the perspective of channel, it has found the integration point of the old and new economy.

For any enterprise, the gap of the industry is often a blank area, not only between the old and new economy, but between the new economy and the new economy, between the two traditional industries, there are many opportunities, so long as you can find a definite combination point.

Home ownership mode of management reform

If the family seize the opportunity to change the format, enter the industry before the market takes off, and finally successfully occupy a place.

Far away from the new economy, and based on an industry which is too old to be old, such as the hotel industry, the speed of development is astonishing.

When Ji Qi entered the hotel industry, if the number of hotels in the country was calculated at that time, it would be far from oversupply, especially the market share of the middle and low end hotels accounted for 80%-90% of the total. However, Ji Qi still plunged in.

The reason that prompted him to make this "irrational behavior" is as follows: the chain format will be introduced into the economic hotel industry. Econo Hotel will undergo revolutionary changes. The past situation can not be used as a criterion for judging.

Facts have proved that Ji Qi is right, he entered the field is not a lot of competitors, but a blank.

Ji Qi's value is that he realizes that the change of format will bring the industry's shuffle. In this environment, the original market base will no longer exist. He believes that although there are many practitioners on the surface, he will have the chance to identify his entry point.

The story originated in a post. In 2001, Ji Qi noticed a netizen complaining about the expensive price of booking hotels on Ctrip.

So he made an analysis of the data on Ctrip's booking room, and found that the New Asia Star's room was selling exceptionally well. Ji Qi did not let go of this situation. He immediately went to try this kind of hotel in person, and discovered this unexpected market blank.

Nowadays, JinJiang Inn, MOTEL168 and other original brands have expanded rapidly, and the foreign brands such as speed 8 have continued to enter China. In just a few years, the threshold has increased rapidly.

Opportunities are fleeting, but as the family seize the opportunity to change the format, enter the industry before the market takes off, and finally successfully occupy a place.

The standard Datang mode

The highest form of intellectual property competition is the scramble for standards, which is also a struggle for future industrial dominance.

In the current business field, what is the most intense fight against which kind of interests has not yet been generated? 3G. many mobile phone operators believe that 3G will be the last piece of fertile soil that IT can see.

In this contention, there is an important role in Datang Telecom. The TD-SCDMA standard he developed directly supports the contention of the 3G standard.

The IT industry is the largest intellectual property loss industry in China. The lack of intellectual property rights of core technology directly led to the collapse of the entire VCD industry.

Similarly, they have the deepest understanding of the benefits brought about by intellectual property rights.

In the lobbying activities of close proximity to the three major 3G standards, the TD-SCDMA camp of Datang Telecom, which is favored by the national standard, is making up for its slow commercialization.

In support of the local 3G standard, the government has repeatedly postponed the issuance of 3G licences, which has created opportunities for the revitalization of Datang Telecom.

Whether Datang Telecom can seize the opportunity of 3G depends to a large extent on the market strategy of the company, depending on whether it can successfully promote the TD-SCDMA standard.

Once the success of Datang, its "money road" is limitless, which is why we hesitate for a long time, or put the present Datang in the deficit in the ten big wealth creation mode.

The TD-SCDMA of Datang Telecom is obviously not enough only in the domestic market. The development of the international market determines the scale of its future development. If the international market is not developed enough, the international roaming of TD-SCDMA will become a bottleneck restricting its development.

The highest form of competition for intellectual property rights is the scramble for standards. In fact, it also contends for future industrial dominance, while standards are made up of factors such as technology, habits, user quantity and friendly interface. What needs to be emphasized is that in addition to technology, many small details also determine the marketability of products.