The National Marketing Conference Of Jill Da Held &Nbsp; Clear The New Year'S Goal.

On the morning of 17, the 2010 national marketing conference of Jidda Shoes Co., Ltd. opened a prelude in Wenzhou. Yu Jinhua, chairman of the company, made a work report entitled "striving for strength and making great efforts to achieve new leaps". The report made clear the marketing objectives of Gil's new year's Eve to finish the "876 charge plan" and "258 sword project".

Yu Jinhua said that in June last year, gigda began to implement the massive gold network project, aiming to sink the marketing focus to the terminal, flatten the channel, and realize the trinity of the interests of manufacturers, agents and terminal franchisees, so as to enhance the value-added ability of the whole channel.

At present, the gold net project has achieved some results, and also verified the correct strategy of winning the terminal.

In the face of the new situation, in order to make the gold net project achieve a new victory in the post crisis era, this year, Jill has formulated the "876 charge plan": that is, to strive to develop 8 flagship stores with annual sales exceeding 3 million, and complete the task of expanding 70 double door stores in the second tier market to ensure the completion of the task of opening 600 new stores.

According to the report, Jill has decided to implement the "258 bright sword project" this year through multiple arguments, that is, to create two branches with a performance of more than 50 million; 5 successful breakthroughs of 20 million branches have been built; and the number of exclusive stores owned by the branch companies has reached 800.

Through the effective promotion of the project of "258 bright sword", we can find out the suitable profit model of Jill, and enhance the sales efficiency and the overall performance of the existing channel.

Yu Jinhua has great confidence in achieving this marketing goal. He believes that in the post crisis era, danger and opportunity coexist.

The trend of reshuffling industry caused by the crisis is inevitable. Jill must seize the opportunity, win the opportunity, grasp business opportunities, and control the "three carriages" of "changing mechanism, leveraging market and leaping development", so as to realize the new year's marketing target set by the company.