Woods Wins Nike Advertising
The annual annual awards ceremony of the annual American golf Press Association is held in Augusta. Woods, who was hit by the media, was awarded the player of the year award on the spot because of his comeback. This is the tenth time he has won the award in tenth seasons.
In the 2009 season, Woods won 6 PGA tour tournaments, rewritten the winning record to 71 times, won the FedEx Cup that lasted for the whole season, and picked Guangxi in the Australian masters. When Woods came to power, almost everyone at the scene applauded. Woods's award-winning speech said: "(2009 season) experienced knee surgery and heel injury after treatment, it is very exciting. I will stick to golf. Speaking of this US Masters, Woods was surprised to see 4 new 20 year old players competing, and therefore recalled the past events of their first American Masters in 1995, when 19 year old Woods played the practice and three pole matches with Superstar Arnold Palmer and Jack Nick Slaoui. "Arnold and Jack will be the guests of the kick-off this year. This is very special." Woods said.
On the same day as Woods received the award, Nike launched the first ad after the Woods sex scandal on ESPN and the US Golf Channel. The short film is black-and-white, and Woods quietly looks at the scene in the outdoor scene. His departed father Earl Woods talks about the topic of responsibility: "tiger, I really want to do an in-depth discussion. I want to know what you are thinking. I want to know what you feel at the bottom. Have you learned from it?" Nike is one of the few big sponsors who have maintained cooperation with Woods after the exposure of Woods's sex scandal. The company said: "We support tiger and his family, but when he returned to golf, the advertisement used his father's powerful words to clarify how to arrange life outside the stadium."
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