Shoemaking Is The Key To Market Innovation.

After the financial crisis, the global economic market is sluggish, and the shoe industry is facing unprecedented difficulties.

At the same time, this also exposes the disadvantages in the development of the footwear industry, especially for many shoe companies in China. Lack of core competitiveness has become the fatal point in the crisis.

Nowadays, there are countless mediocre players in the shoe market, where brands are concentrated.

Looking at these well-known brands, there must be a shoe enterprise focusing on shaping the core competitiveness. This shows that only by holding this "sharp weapon" can shoe enterprises compete in the surging market.

With the advent of the era of knowledge economy, the core of modern enterprise competition has gradually evolved into the competition of innovation and technology. Only by building the brand and promoting the development of enterprises with the power of innovation and technology can enterprises resist all kinds of shocks and challenges from the market and become the leaders in the industry.

This not only enables enterprises to have the absolute advantage of competing with peers, but also caters to the needs of the market and meets the consumers to the greatest extent.

More and more enterprises use sustainable innovation technology in their own brand products. For example, outdoor sports wear brand enterprises use technology cloth and environmental protection cloth, some use organic cotton, some use recycled materials to make fur jackets, ski or outdoor jackets, and other materials made by the latest nano technology, so that clothes can be splashed and crease resistant, and reduce the frequency of washing.

In fact, not only clothing enterprises, many shoe companies have also increased investment in innovation and technology, have used new functional fabrics on products, and this has gradually become a new trend.

Shoe enterprises should follow the direction constantly and adapt to the development needs of the market through scientific and technological innovation, so as to enhance their core competitiveness and become outstanding in the market.

If innovation and technology are the inexhaustible driving force for the development and progress of enterprises, talent is the key element to play the role of innovation and technology.

In the competitive market, talent is an important fighting force. Any successful enterprise attaches great importance to the development of talent resources and the building of human resources. It not only provides good remuneration to attract talents, but also increases skills training and career planning to retain talents, because they know that this is an important strategy to enhance their competitive edge.

If enterprises want to go on the road of innovation and technology smoothly, they also need to rely on the support of talents.

For labor-intensive shoe enterprises, to pform backward development mode by innovation and technology, we must absorb or cultivate excellent innovative and technological talents through various means, and gradually become a strong marketing management team.

With the help of talents, we should research and apply innovative technology, equipment and materials, enhance various work management, produce high value-added products with independent intellectual property rights as advantages, pform innovative technology into brand achievements, and create huge economic benefits for enterprises.

But shoe companies can not maximize profits without damaging the environment. The purpose of innovation is to improve efficiency, reduce waste of resources and environmental pollution. If shoe companies violated their original intention, they would lose the trust of market consumers, but it would be more harm than good.

Of course, the process of shoe enterprises to accelerate innovation and technology, in addition to their own unremitting efforts, also can not do without the support and help of the government.

With the invasion of the global financial crisis, the government has provided a series of support measures for enterprises. Among them, increasing support for innovation and technology is one of them.

It is understood that last year, the state in science and technology projects, loan interest discount and other policies, to develop potential Chinese enterprises to tilt, and enhance their development potential.

Focusing on the national backbone enterprises with high technology background, we should selectively support a number of national products with market competitiveness, and push them to strengthen the construction of R & D platform for independent intellectual property rights, so as to enhance the capability of independent innovation and revitalize national industries.

This is enough to show that the government attaches importance to innovation and technology. Footwear enterprises should make full use of all favorable policies and systems to improve the application of innovation and technology, promote the upgrading and upgrading of industrial structure, protect the intellectual property rights of innovation and technology through various laws and regulations, and actively promote the formation of corresponding technical standards, and cooperate with the government to create a development environment with innovation and technology leading the progress of enterprises.

If shoe enterprises want to develop in the long run and base themselves on the domestic and foreign markets, they must inherit excellent process technology under the guidance of brand strategy, introduce advanced production equipment, enhance the production efficiency and product quality of enterprises, and vigorously invest in innovative mechanism and technology research and development, improve the ability of innovation and technology, and actively seek government support, so as to distance themselves from competitors, gain the affirmation of consumers, and have a place in the market.