The Prospect Of Outdoor Sports Is Good.

Nowadays, mountaineering, rock climbing, cross-country and other outdoor sports are moving from "fashion" to "everyday".

The development of outdoor sports has promoted the development of outdoor industry, and eventually separated it from the traditional sports industry and formed a separate industry.

Outdoor sports are praised by the world as "future sports". The general office of the State Council recently issued the "guiding opinions on accelerating the development of sports industry" to boost the revitalization of the sports industry, which can be said to have a "new blue sea" for the sporting goods market prospect.

How do outdoor sports enterprises grasp the opportunity to travel in the "blue ocean"? Please listen to the opinions of experts and people in the industry.

The host: "the spring of China's outdoor sports industry is coming."

There are lots of articles like opening outdoor websites or opening outdoor magazines.

So, is the spring of outdoor sports really coming?

Wu: every time there is an interesting phenomenon in the economic downturn, the lipstick effect, that is, the "cheap little luxury" industry that can give people psychological comfort and satisfaction, will grow against the trend.

In the first two years of the financial turmoil, the outdoor sports industry is such a "lipstick", not only the sales volume of the industry has not dropped, but has been greatly improved. Sales volume of some sports goods enterprises in our city has also grown against the trend and occupied the domestic brand market.

Wang: the outdoor leisure sports market is booming. From 2007 to the end of last year, according to the survey by the famous Gore company and the outdoor Association of China Textile Association, the total retail sales of outdoor products in China increased from 2 billion 380 million yuan to nearly 5 billion yuan, and the number of outdoor professional shops increased from 1316 in 2007 to 1400 in 2009, and sales increased from 1 billion 60 million yuan in 2007 to 1 billion 800 million yuan in 2009.

The famous international outdoor sports brands have been stationed in China to compete for market share.

According to incomplete statistics, there are more than 200 outdoor products manufacturers in the country.

It can be predicted that the spring of outdoor sports industry is coming, and the future is a "new blue sea".

Fu: outdoor sports make sports brand face new opportunities.

At present, there are more than 400 professional outdoor brands in the domestic market, of which 30% of local brands account for 30%, outdoor retail outlets for professional outdoor products to nearly 2000, department stores and retail outlets to more than 1600, other sales modes are developing rapidly in different ways, and over 400 professional outdoor Sporting Club Hotel.

Many enterprises also pay attention to outdoor sports market, for example, some children's shoes enterprises include at least one outdoor children's shoes in every series of children's shoes design and production.

Moderator: the development of outdoor sports has promoted the development of outdoor industry.

Our city has the national sports industry base, and the sporting goods industry is very important in the domestic market.

Outdoor sports are separated from traditional sports industry. How does this emerging industry locate and how to segment the market?

Wu: Nowadays, the vocabulary of low carbon economy, low carbon life and low carbon people has been seen in the media.

Low carbon fitness as a new concept of combination has attracted more and more attention.

Low carbon fitness methods such as slow walking, cycling, mountaineering and swimming have increased. Meanwhile, low carbon and environmental friendly outdoor equipment has become a necessity for fashion people.

Outdoor sports, as distinguished from traditional indoor sports, are naturally divided into one industry.

Wang: the development of sporting goods industry is the differentiation of industries.

In the fiercely competitive outdoor goods market, manufacturers often face two roads, one is positioning professionalism like many other peers, aiming at professional level "donkey friend", and the other way is to aim at the mass consumer market and take the "Outdoors" road.

The outdoor market is bigger. The outdoor sports enterprises in our city have adjusted their strategies. 70% of the products of some enterprises are oriented towards daily outdoor experience, and professional products account for only 30%.

Fu: sports industry is a sunrise industry, and outdoor sports is the mainstream of future market development.

China's outdoor sports industry is not only a new industry, but also a dynamic industry with high growth rate. Its future is not only popular among the people in the industry, but also attracts a lot of people from outside the industry in recent years.

According to the law of industrial development, China's outdoor products industry will remain high growth for nearly 10 years in the next 3 to 5 years.

Moderator: Recently, the general office of the State Council issued the guiding opinions on accelerating the development of sports industry recently, boosting the revitalization of the sports industry.

Then, how should outdoor sports enterprises grasp the opportunity for development?

Wu: the development of enterprises needs brands.

Outdoor sports enterprises, apart from creating their own brands, are also good choices with international outdoor sports tycoons. After all, the outdoor sports market is relatively mature in China, and it is also a road to develop with the help of the top international outdoor sports brands.

Compared with the self created brand, the alliance international brand can rapidly expand the market, and at the same time, it has more protection in brand appeal and product function. At present, the operation, R & D and design of the outdoor sports brand abroad are very mature.

Wang: in order to develop the outdoor sports industry, we must have new materials, design and production technology to provide industrial support, such as creating a complete set of outdoor sports equipment. The outdoor products mainly include outdoor mountaineering clothes, fast dry clothes, fast drying underwear, hiking shoes, hiking shoes, climbing gloves, mountaineering caps, sleeping bags, tents, outdoor backpacks, protective clothing, auxiliary appliances, and so on.

Fu: shoes and clothing, including children's shoes, are the core products of outdoor sports equipment. Under the increasingly fierce domestic outdoor sports market, outdoor sportswear has very high functional requirements for fabrics such as moisture absorption, sweat perspiration, waterproof and antifouling, antistatic and UV resistance.

Of course, this also requires strong support from upstream fabric enterprises.