Top Brand Clothes Should Not Be Obsessed With "Stars".

It is inevitable for enterprises to spread celebrity endorsements and improve brand value added.

The brand spokesman and the implementation of brand strategy and image communication have become a great magic weapon for modern enterprises in the business war.

For the clothing industry, the celebrity endorser can enable consumers to recognize the brand quickly and intuitively. Therefore, many domestic garment companies hire celebrities to speak at cost. They can see the brand of celebrity endorsements everywhere. Engaging star endorsements has become a trend.

Conversely, if an enterprise fails to hire a celebrity endorsement, it will feel shame and lose its members.

However, there will be many uncontrollable factors in hiring star endorsements. Once the star's public image is questioned by the public, the clothing brand endorsed by it will also be implicated.

Not long ago, the scandal of pornographic scandal led to the collapse of many images of A Jiao and Cecilia Cheung in the whirlpool of scandal.

On the Internet, there is a large number of "Convening posts" that resist Edison Chan, A Jiao and others. They involve CONVERSE shoes, Semir clothing, Adidas sportswear and other famous brands, which make many involved businesses miserable.

International brand clothing attaches importance to added value of products. Domestic enterprises should learn.

Compared with domestic brands, some of the top international brands are less obsessed with "celebrity endorsements". Even so, these clothing brands are still very popular. Why?

As we all know, besides top quality clothing materials and unique design support, the top international brand brands also attach great importance to the added value of brands. By building brand culture and brand stories, we can enhance the brand image and gain public recognition. On the other hand, this is a process of brand culture accumulation, which can have long-term brand charm and let consumers get more recognition and recognition.

It is a gamble for a garment enterprise to find a celebrity endorsement. If a lot of money is spent, it may also be implicated in the damage of the star's image. Without increasing the internal factors, it will not be a long-term solution to increase the external image in vain.

Instead of doing so, it is better to find another way to learn the top brands of the international brand, constantly increase the added value of the brand and increase the brand connotation so as to gain a long-term internal development power.