Foreign Trade Clothing Began To "Pour" Domestic Market

In recent years, many consumers have found that various kinds of foreign trade clothing stores have sprung up like mushrooms in the market, which undoubtedly provides consumers with more consumption environment.

From the perspective of industry, the reason for this is that during the financial crisis, the export pressure of foreign textile and garment enterprises has increased, and foreign trade clothing has been "backward" in the domestic market.

Sui Liming, general manager of Beijing knitting garments trading company, said: "the foreign trade is indeed getting warmer recently, but behind this warming up is the order of" a thousand soldiers ".

At the beginning of this year, a Japanese customer asked us to make a batch of garments. We quoted 80 yuan, and some enterprises quoted 50 yuan.

Competition is welcome, but how can 50 yuan make quality and standard clothing? Is this not a market disruption? "

From last year to now, foreign trade enterprises have undergone great changes in the process of testing the domestic market.

"Foreign trade enterprises do not do domestic trade, and domestic trade enterprises do not touch exports".

The international economy has entered the process of integration, and domestic and foreign trade need not be further distinguished. To the international market, the developed countries have never been divided into domestic trade and foreign trade.

Besides, foreign trade enterprises do internal trade, which is also in line with the direction of national policies.

Nowadays, 95% of foreign trade enterprises want to do business at home, but they don't know how to do it.

Now, the domestic market has given a low cost "trial water" platform, but foreign trade enterprises should cherish this opportunity and regard the "sales into the market" as an opportunity to widen the business channel, familiarity with the domestic market and create their own brands, and not simply cut prices or reduce prices.

Dickens said: This is a world of mixed belief and suspicion, hope and despair, heaven and hell.

Yes, this is a world of absolute complexity and polarity.

The same is true for clothing trade enterprises.

For the foreign trade enterprises in pition, when we decide to turn into the domestic market, we must think clearly what things we should do well.

What markets should be aimed at and what kind of value realization methods should be adopted?

In the end, it is only to do ODM, OEM business for intermediate channel providers, or to provide products to consumers through the development of marketing capability, and ultimately achieve the goal of "occupy the terminal and make the emperor laugh and laugh".

A foreign trade pformation enterprise with an intention, a goal and an ideal is the most necessary thing to do, and the most necessary thing is to open a wholly direct retail store (even with the way of trusteeship and joint venture). Through persistent efforts, do it successfully and expand the shop as quickly as possible.

The reason why this is done is very simple. The operation of domestic trade brands must involve in the business category of direct retailing, which is characterized by the long operation chain, the trivial process, the wide range involved, and the complexity behind the system. At this time, enterprises need to do it in a personal way, do it well and understand the problems clearly.

Practice, awareness.

Only with practical awareness can enterprises truly seize and hold customers' needs.

So push back and do some relatively simple ODM, OEM business, enterprises can more stand in the perspective of customers, with empathy attitude to solve problems.