Zhengzhou Clothing Enterprises Are Buting The Branding Of Brands.

Zhengzhou can not rely on only one pair of trousers. This is a time when the brand is popular in the world. Only the brand will remain invincible.

After fully affirming the great driving effect of this review on brand building, Wei Lin, vice president of the China clothing association, put forward a view that Zhengzhou should build a famous textile and clothing city, and can not only rely on a pair of trousers.

Evening paper author Cheng Guoping / Wen Zhou Yong / Map

  　　  闖蕩服裝江湖，鄭州不能只靠一條褲子

In the Xuanyuan Hall of Zheng Dong New District International Convention and Exhibition Center, a visual feast was held, and a fashion show was selected by the ten largest clothing brands in Zhengzhou.

This is the first time that the clothing brand has been selected in the history of Zhengzhou, and the municipal government is deeply involved.

Vice mayor Sun Jinxian said in his speech that he hoped to further guide and promote the brand development of garment enterprises in the city through the selection activities, and finally achieve the goal of creating "China's famous textile and clothing city" and "China's trousers industry capital".

The ten largest clothing brands were awarded a prize of 200 thousand yuan each.

Many bosses say that there are not many bonuses, but we can see the government's determination to support the clothing industry.

In fact, from the early years of the year, Zhengzhou has been increasingly supporting the garment industry. Last year, the city's textile and garment industry planning was introduced, and tens of millions of yuan of funds were provided to support technological innovation and new projects.

There is no denying that Zhengzhou's women's trousers have been strong in the whole country for half a year, and their popularity is higher and higher.

There are only more than 50 independent brands in the city.

"The ancient capital of Zhengzhou is moving towards a fashionable metropolis. It's not enough to make a living out of a single pair of trousers."

Wei Lin, vice president of the China clothing association, believes that if Henan wants to become a strong garment Province, it must stand high in strategic planning, not only do the brand of women's trousers, but also stretch from women's trousers to women's clothing, stretch to the upper part, develop to serialization and multiple categories, and finally make two or three famous brands that can get the best shot.

Wei Lin believes that branding is the only way to go. This time, the ten major clothing brands appraising by the Zhengzhou municipal government and the city clothing association not only demonstrate the strength of Zhengzhou's clothing industry, but also want to guide and stimulate more clothing enterprises to become branding.

　　    鄭州服裝，正向“上半身”發展

Wei Lin has many times to Zhengzhou to advise the clothing industry. In his view, Zhengzhou men's wear has already begun to develop to the upper part of the body. Tak Si, Sen Sen and Long Qingxiang's tops occupy a larger market.

And the way of women's wear in Zhengzhou has also taken a small step. The women's trousers enterprises such as M·SUYA, and so on, have been testing women's clothing in the past few years.

The clothing industry in Zhengzhou is heading for women's wear.

Qin Zicheng, President of the city clothing association, told the author that more than 1500 clothing enterprises in Zhengzhou, 1/10 has been doing women's wear, and the largest number of women's clothing enterprises are over 300.

Although these women's wear brands have yet to be heard all over the country, the leading women's clothing companies are making efforts to take the road of branding, and are trying to hire designers to do original things.

Compared to women's trousers, women's clothing is more profitable, but the risk of big profits is also great.

Qin Zicheng analysis, women's clothing is very fashionable, small batch production categories, the market requires that it must keep up with fashion trends in design, sales and so on.

However, women's clothing is the trend of the future and the future direction of garment enterprises. Zhengzhou clothing enterprises must be aware of this.

As the competent department of Zhengzhou industry, Zhengzhou Municipal Commission of industry and information technology is also paying attention to the front road of Zhengzhou garment enterprises.

Zhang Yuju, deputy director of the Municipal Commission for Industry and commerce, said at a press conference yesterday that the city government is supporting Zhengzhou in its overall planning, policies and funds in order to make the city a famous textile and clothing city in China. In 2015, the target of 100 billion output value of the clothing industry will be realized, and 5~6 listed companies will be introduced and cultivated to create a number of national famous brands.