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Zhejiang Hao Men Clothing Brand Innovation Road

2010/5/19 12:58:00 38

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Although the global economy has gradually recovered in 2010, economic pressures both at home and abroad still exist, and the potential threat of inflation can not be ignored.

And with the development of domestic demand, China has been increasing.

clothing

industry

It is also faced with many opportunities and challenges.

How to reform and innovate, how to improve and break through?

At present, the whole industry is generally concerned about the problem, and is also a top priority for brand enterprises, especially men's clothing enterprises.

According to the latest research published by China intelligence network

Presentation

In 2009, under the pressure of the market environment, the industrial upgrading and adjustment of Chinese men's clothing has become quite active and more objective. In this regard, the innovative thinking of brand is becoming the core strategy of growing men's clothing enterprises. It is a consensus of the industry to explore and try out an innovative mode suitable for the development of Chinese men's wear industry as soon as possible.

No innovation, no brand

Act as

Zhejiang

The "old brand" in the men's wear brand was founded in 1985 by Hao Nan.

Clothes & Accessories

Undoubtedly, there is an undoubted right to speak in terms of innovation.

25 years of market sharpening, let Hao men dress from a small workshop to become today's annual production of more than 80 suits of Western-style clothing professional Western-style clothing production enterprises, and has formed shirts, trousers, casual pants, T-shirt, jacket and other products of exquisite scale production scale.

Technology

Elegance

fashion

The plate type, accurate and reasonable positioning and unique taste are the foundation for Hao men's clothing to stand firmly in the men's clothing market with strong hands.

It is understood that the company denounced heavy gold with Germany, Japan, Italy and other advanced suits production equipment, and the use of the most advanced IT software to carry out systematic, meticulous and scientific management of the overall business link, the marketing network has been in Zhejiang,

Jiangsu

Anhui

Hubei

Jiangxi

Henan

Shandong

And other more than 20 provinces and cities throughout the country.

overseas

Market expansion.

But the outstanding achievements of high growth have not broken the shackles of the financial crisis. The rapid development of men's wear brands has reached the awkward situation of no innovation and no way out.

Hao Nan 2010

clothing

New pattern

For this reason, the representative brand of "Zhejiang School" men's clothing -- Hao Nan

Clothes & Accessories

Will be held from May 15, 2010 to 18.

Zhejiang

Dongyang held a grand opening of the "new starting point: Ho Man 2010 Marketing Summit and autumn and winter new products conference" and jointly held the "2010 China menswear brand marketing innovation forum" with the China Marketing Association and the China brand association.

With the theme of "brand marketing innovation of Chinese men's clothing" as the theme, this forum aims to create a new brand image, enhance brand competitiveness and create a new marketing structure. It aims to create a historical interactive exchange conference for a marketing elite, a high-end learning conference and a display exhibition of brand demeanour, thus effectively promoting resource sharing, mutual benefit and win-win results.

Zhejiang Hao men's clothing will also attack hard and make a comprehensive and three-dimensional upgrade to the brand.

The "new starting point" means the new strategic layout of Ho men's clothing in operation and development, the comprehensive upgrading of the inherent brand image, the new breakthroughs in the market promotion, and the new customer service system that pays more attention to the harmonious and win-win situation in the management of the channel. In order to achieve the goal of achieving a harmonious and win-win situation, we should focus on quality and service as the new goal, and sublime the customer value as the new mission.

What is worth our expectation is that there will be Mr. Ding Yi, President of the Chinese Marketing Association, Mr. Han Licheng, vice president and Secretary General of the Zhejiang apparel industry association, Mr. Hou Changwu, the famous brand operation expert, and other senior marketing personages. They will go to the forum to face the right words, and the market elites will gather together to conduct in-depth exchanges.

Through this forum, I believe we will bring a pleasant surprise to us and let us look forward to this successful feast.

Experts in the industry pointed out that the magic weapon for enterprise competition is innovation. In the next 30 years, Chinese enterprises will definitely enter the era of real branding. In this era, we are no longer engaged in horse race, mainly through intensive farming and production. It must be the best time for the growth, maturity and success of brand enterprises with high added value, strong innovation ability and market sales ability.

Brand building must focus on quality, character and taste, because quality allows people to trust, character to respect, and taste to make people loyal.

Hao men's clothing has undoubtedly made remarkable achievements in this respect.

Since its establishment, Hao men's clothing has won the honor of "China famous trademark", "ten famous brands in Zhejiang's urban market", "Zhejiang consumer satisfaction brand" and the national quality supervision and inspection center "excellent products" and other honors. The company has passed the "ISO9001 international quality management system certification". It is a well-known trade name in Jinhua and a member unit of China chain operation association. It has been selected as "the 50 best employer in China's clothing industry" by China apparel talent net.

Looking back on the road of 25 years of wind and rain, Hao men's clothing brings us the yearning and persistence of Chinese men's clothing enterprises to become an international brand.

The exploration and thinking will become the whole.

industry

Immeasurable spiritual wealth.

It can be expected that in the new round of international competition, the international men's wear brand will set off a new gold rush in China.

Product innovation is the basis for sustainable development of menswear brand, and it is also an effective way to solve the homogeneity of menswear brand products and simplification of product structure.